EmpowerU Podcast Summary: "Make Your Mark" Featuring Madison & Mandy Fischer

Release Date: July 26, 2025
Host/Authors: Weston Hendrix, Luke Domingue, Quinn Hartley
Guests: Mandy Fisher & Madison Fisher of Trademark Genetics

Introduction

In the seventh episode of Season Four of EmpowerU, hosts Weston Hendrix, Luke Domingue, and Quinn Hartley engage in an insightful conversation with Mandy and Madison Fisher from Trademark Genetics. The episode, titled "Make Your Mark," delves into the Fischers' journey in the livestock industry, their dedication to breeding elite cattle, and their strategies for empowering others in the field.

Meet the Fischers: Mandy and Madison

Mandy Fisher shared her passion for the livestock industry, tracing her roots back to her involvement in 4-H and FFA programs. A proud graduate of Kansas State University, Mandy emphasized her commitment to purebred cattle, a path that soon led to the establishment of Trademark Genetics alongside her husband and daughter.

Madison Fisher, a dedicated student at NOC and a member of the livestock judging team, has been showcasing Red Angus and Red Brangus cattle for over 13 years. Growing up surrounded by the show barn environment, Madison brings extensive experience from attending major livestock shows across Texas and nationally.

Building Trademark Genetics

Mandy recounted the early days of Trademark Genetics, highlighting the pivotal moment when she decided to focus on purebred cattle. After a personal tragedy—the loss of her father—Mandy took the reins, acquiring her brother's portion of the family cattle business. This transition marked the beginning of Trademark Genetics' journey towards specializing in Red Angus and Red Brangus genetics.

Key Milestone:
"We started with a reserve bull at Houston and won the Washington County Fair," Mandy shared, illustrating their initial foray into the purebred arena (04:37).

Transition to Red Angus

The Fischers initially bred Red Brangus but shifted focus to Red Angus to compete in larger shows such as Denver and Louisville. This strategic move was driven by Madison's ambition to elevate their presence in national competitions.

Development Timeline:
It took approximately 8 to 10 years of dedicated breeding and strategic acquisitions, including the purchase of the Los Rojas herd from Christy Collins, to establish their current Red Angus program. This acquisition significantly boosted their genetic diversity and herd strength.

Impact of Christy Collins' Genetics:
"Christy built a strong foundation, and we strive to maintain that excellence," Mandy noted, emphasizing the responsibility they felt to uphold the quality of the purchased herd (09:30).

Foundation Donors: The Backbone of Excellence

Trademark Genetics places immense value on foundation donors—key females that form the genetic base of their herd. Mandy and Madison highlighted several standout donors:

• Sugar Free (8115): Reserve at Louisville, top-performing at junior nationals.
• Good to Be Queen (9103): Reserved at Louisville, successful in multiple national shows.
• Danny Heifer (6050): A cornerstone of their breeding program with consistent top calves.
• Grandma All (29U): A 19-year-old cow with significant genetic contributions.
• Piglet (112Y): The grandmother of the herd, pivotal in their genetic lineage.

Madison’s Favorite:
"Piglet is essentially the grandmother to our entire herd," Madison explained, underscoring her importance in their breeding strategy (13:24).

Breeding Practices and Elite Bulls

The Fischers prioritize functionality and genetic diversity in their breeding practices. Key bulls in their program include:

• Duff: Bred by a black bull named Fearless, Duff serves as a complete outcross, enhancing genetic diversity without compromising performance.
• Duff Riz & Duff Territory: Known for their stoutness, good foot quality, and powerful builds, these bulls are instrumental in maintaining the structural integrity of the herd.
• Johnny Cash: A reserve champion with exceptional foot quality and flexibility, making him a prized sire in their program.

Unique Approach:
"Johnny Cash stands out for his excellent foot structure and movement," Mandy highlighted, showcasing their focus on functional traits (20:38).

Embryo Sales and Marketing Strategies

Trademark Genetics has innovated their embryo sales through targeted offerings like Embryos on Snow and the Angus Elite Sale. These sales focus on providing high-quality, unique genetic options to buyers, ensuring that each purchase is a valuable addition to the buyer's herd.

Marketing Insight:
"Our embryo lots offer unique genetics that aren't available again within the same calendar year," Mandy explained, emphasizing the exclusivity and value of their offerings (33:15).

Commitment to Quality Over Quantity

A recurring theme in the conversation was Trademark Genetics' dedication to quality over quantity. They aim to produce a limited number of high-caliber heifers each season, ensuring that each animal meets their stringent standards for performance and conformation.

Madison’s Philosophy:
"It's not about how many heifers we offer, but the quality of each one," Madison affirmed, highlighting their strategic approach to herd expansion (34:09).

Supporting Customers and Building Relationships

Trademark Genetics goes beyond selling cattle by offering comprehensive support to their customers. This includes providing breeding services, semen distribution, and hands-on assistance with show preparations. Their goal is to foster long-term relationships and ensure the success of their clients.

Customer-Centric Approach:
"We support our customers by providing breeding services and helping with show management," Madison stated, illustrating their commitment to client success (35:03).

Inspiring Quotes and Core Values

The Fischers shared personal mottos that drive their work ethic and approach to the livestock industry:

• Madison's Quote: "Think long, think strong." This emphasizes confidence and intuition in decision-making.
• Mandy's Motto: "Make your mark," reflecting their goal-oriented and proactive mindset.

Recognizing Industry Partnerships

Throughout the episode, the hosts acknowledged various partners and sponsors that contribute to the success of both the podcast and Trademark Genetics. These include:

• Reed Vessel Ranches: Specializing in top-tier show cattle.
• Hartman Show Cattle: Renowned for their proven club calf sires.
• ECP Cattle: Leaders in purebred Charolais and commercial simming.
• Showbiotics & Stock Show Secrets: Providers of supplements and stock show education materials.

Closing Reflections and Legacy Building

Mandy and Madison emphasized the importance of leaving a lasting legacy in the livestock industry. They strive to inspire the younger generation, maintain high standards, and ensure the sustainability of agricultural opportunities for future leaders.

Mandy’s Insight:
"We aim to build something worth carrying on," Mandy reflected, underscoring their dedication to the industry's future (49:40).

Final Thoughts

The episode concluded with a heartfelt acknowledgment of recent flood victims and a shared Bible verse highlighting the rewards of living righteously. The Fischers' unwavering dedication to quality, functionality, and community support exemplifies their role as leaders in the livestock industry.

Connect with Trademark Genetics:

• Website: trademarkgenetics.com
• Facebook & TikTok: @TrademarkGenetics
• Contact: Mandy at 713-204-7535 | Madison at 832-963-4233

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Note: All timestamps correspond to the original transcript provided for reference.