EmpowerU Podcast: Martin Cattle Company Sale Preview
Host: Weston Hendrix
Guests: Broughton Martin (Owner, Martin Cattle Company), Clayton
Date: March 9, 2026
Episode Theme:
A comprehensive preview of the upcoming Martin Cattle Company sale, featuring an in-depth discussion of standout lots, breeding philosophies, and practical insights for buyers in the show cattle industry.
Episode Overview
In this episode of EmpowerU, host Weston Hendrix is joined by Broughton Martin and Clayton to preview the Martin Cattle Company Sale taking place on March 15th on Steer Bidder. They break down each sale lot in detail—heifers and steers—focusing on their attributes, pedigrees, show potential, and unique selling points. The episode aims to empower both buyers and listeners with expert insights into selecting top-quality cattle and understanding the strategic thinking behind the Martin Cattle Company program.
Key Discussion Points & Insights
Background and Philosophy of Martin Cattle Company
[00:29] Broughton Martin introduces himself and the company:
- Based in Oxford, Florida; owned and operated by Broughton, his wife Lacey, and his father Craig.
- Main focus: high-quality show steers and heifers, with an emphasis on both raising and trading.
- Commitment to quality and customer satisfaction.
Quote:
“We focus on mainly selling show steers, whether that's raising them or buying and selling them. And we try to offer some high quality show heifers as well.” – Broughton Martin [00:29]
Lot-by-Lot Breakdown
Lot 1: New World Order x Dakota Gold Female
- Described as long-necked, proportional, dual-purpose steer with outstanding “shag” and a soft hind leg.
- Strong potential for major stock shows (Fort Worth, Oklahoma, etc.).
Quote:
“I think that Calf's got awesome feet and legs and definitely the, the big, big hairs.” – Broughton Martin [01:56]
“This thing being a high end Fort Worth one and could even stretch to the guys in Oklahoma for an OYE one.” – Clayton [02:24]
Lot 2: That’s Right, Monopoly
- Classic “horn bull” influence, perfect for slick shows.
- Features: “perfect built, perfect shape for San Anton size,” great feet, and excellent summer/fall coat.
Quote:
“Just love how that calf proportions through through his neck and down into his chest floor.” – Broughton Martin [03:32]
Lot 3: 3/4 Simmental Heifer (Next Level x Executive Order Ditto)
- Brood cow potential with standout foot size, rib cage, and overall maternal quality.
- One of two breeding heifers on offer.
Quote:
“I think this one's incredibly good. Her depth aside and overall balance is awesome and still sets down with a great foot and leg.” – Broughton Martin [04:48]
Lot 4: How Great Thou Art x Crimson Tide
- Outstanding hair quality; envisioned as a strong contender for Denver or Texas majors.
- Exceptional presence and immature “green” look, suggesting future potential.
Quote:
“The hair quality is just outstanding. I don't think the video does this calf justice. I mean he is so green... and the foot and bone is just incredible on him.” – Broughton Martin [05:55]
Lot 5: One Oak x Man Amongst Boys 16-1 Cow
- Unique for type, well-balanced, long-necked, and with strong mass and rib shape.
- Notable for being a full sibling to a class-winning prospect at Louisville.
Quote:
“Just super cracked open and when you get on top of them that's one I would call just hard to pick on.” – Broughton Martin [07:17]
Lot 6: How Great Thou Art x I-80 Heifer
- Dense-haired, big-hipped, flexible hind leg.
- Donor prospect with significant brood and matron potential.
Quote:
“Just love that one's body and rib and just a ton of dimension. Overall I definitely think that somebody's going to have them a real donor on their hands if they get a hold of her.” – Broughton Martin [08:41]
Lot 7: How Great Thou Art x IGWT (In God We Trust) Heifer
- Moderate, big-hipped, short-back—ideal for a variety of mating options.
- Full sibling to significant show winners; strong donor potential.
Quote:
“She is... a carbon copy of that steer.” – Clayton [10:31]
“I could go on and on about her, but she's extremely high tying with the world of presence and obviously going to make somebody a great donor.” – Broughton Martin [10:04]
Lot 8: Magic Mike x Solid Gold Cow Steer
- Sensibly sized, easy-feeding steer with great rib and back shape; complements with strong bone and hair.
Quote:
“I'm not one that's good at hiding my cards. I like this one an awful lot... High quality feet and legs, balance, rib shape, muscle shape. Just a real, real high quality animal in my opinion.” – Clayton [11:45]
Lot 9: Get You Some x Believe In Me Steer
- Green but with strong structure and balance.
- Seen as sound, complete, and suited for shows like Houston or OYE after development.
Quote:
“Just hard to pick on. Love his presence, feet and legs and just overall balance.” – Broughton Martin [12:46]
Lot 10: Good Times x Fort Knox Heifer
- 3/8 Simmental, greener but highly maternal, exceptional structure.
- Added as a sale surprise and described as “kid friendly.”
Quote:
“That thing just gets better and better every day. Great rib shape and awesome maternal sweep.” – Broughton Martin [13:45]
Lot 11: Maternal Maid Broker x Angus Cow Steer
- Polled; great hair, balance, foot, and leg structure.
- Ideally suited for Texas Angus divisions and various Texas/Oklahoma shows.
Quote:
“Just incredibly built, awesome feet and legs... Great looking ear set right head shaped right. One that you got to get excited about when thinking about the Angus breed.” – Clayton [15:16]
Lot 12: How Great Thou Art x Mercedes Benz Calf
- Dense hair, long neck, great back leg; green but tons of show and feeding potential.
- Versatile end-points including Fort Worth, OYE, or even slick shows.
Quote:
“Honestly, I'd like to see that calf go to a hair show that the hair quality just too good.” – Broughton Martin [16:21]
Lot 13: Water to Wine x Red American
- First American calf offered; exceptional hair for Florida, robust build.
- Potential across multiple American breed divisions at major Texas shows.
Quote:
“Just love that calf's body and how he carries it all the way through his flank.” – Broughton Martin [18:10]
Lot 14: Here I Am x Irish Whiskey
- Described as a “crowd favorite”: flashy, muscled, “chrome” look, strong show ring presence.
- Designed for top-tier slick steer competition (“Houston-built”).
Quote:
“Killer fronted and just love that calf.” – Broughton Martin [19:26]
“Just ultra, ultra good calf... just a great, great way to end y' all sale.” – Clayton [19:45]
Final Thoughts and Memorable Moments
- Broughton underscores his gratitude for the opportunity and reiterates the family commitment to quality and service.
- Clayton encourages buyers not to let trucking or distance deter them from bidding:
“Don't let the distance in the trucking hinder you from tying in and digging in on one of these things. We'll obviously do everything we can to help get them things to Texas or Oklahoma or wherever they need to go.” [20:38]
- Weston wraps up the episode affirming the depth of quality in the sale and their willingness to answer any follow-up questions for prospective buyers.
Notable Quotes Recap
- “Just love that one's body and rib and just a ton of dimension. Overall I definitely think that somebody's going to have them a real donor on their hands if they get a hold of her.” – Broughton Martin [08:41]
- “This thing being a high end Fort Worth one and could even stretch to the guys in Oklahoma for an OYE one.” – Clayton [02:24]
- “She is... a carbon copy of that steer.” – Clayton [10:31]
Timestamps of Important Segments
- [00:29] – Broughton Martin’s introduction and philosophy
- [01:30 – 19:45] – Lot-by-lot detailed previews with pedigree, show potential & comments
- [20:38] – Key advice on buying logistics and post-sale support
Episode Takeaways
- The Martin Cattle Company sale features a uniquely deep and versatile offering of both steers and heifers, bred for success across various show ring opportunities.
- Each lot is discussed with transparency and in detail, reflecting an emphasis on structure, hair, breed potential, and long-term value.
- The podcast provides buyers valuable insight not just into individual animals, but into breeding philosophies, selection criteria, and post-sale support.
For more information or to view the sale, visit Steer Bidder on March 15th. Questions can be directed to Broughton, Lacey, or Craig Martin—contact info provided on the sale page.