EmpowerU Podcast: Martin Farms Sale Preview - Episode Summary
Podcast: EmpowerU
Host: Weston Hendrix
Guest: Tanner Martin (Martin Farms, Roscoe, TX)
Date: March 5, 2026
Topic: Martin Farms Sale Preview – A lot-by-lot discussion of the upcoming steer sale on March 10th via SteerBidder.
Episode Overview
This episode features an in-depth preview of the highly anticipated Martin Farms steer sale. Host Weston Hendrix is joined by Tanner Martin, a lifelong friend and co-operator of Martin Farms in Roscoe, TX. Tanner provides background on the family’s Hereford breeding operation and walks listeners through each of the eight sale lots, highlighting their pedigrees, physical attributes, and show potential. The conversation is rich with anecdotes, breeding philosophy, and practical insights for prospective buyers and livestock enthusiasts.
Key Discussion Points and Insights
1. Introductions and Background [00:00–01:38]
- Weston Hendrix introduces Tanner Martin as a longtime friend and new EmpowerU customer. Martin Farms is a family operation including Tanner, his father Don, and brother Tyler.
- Tanner Martin shares origins: started in 2012–2013, focusing primarily on Herefords, also “dabbling in the shorthorns.” Sale is March 10th via SteerBidder.
- Tanner: “We kind of call [O25] the queen. She’s the one that keeps the lights on for us… Everything we flushed her to, she clicks.” [02:11]
2. Lot-by-Lot Sale Preview
A detailed “walk-through the pens,” highlighting calf attributes, pedigrees, and show experience.
Lot 1 – EasyJet x 025 Hereford Steer (“The Queen’s Son”) [01:38–03:23]
- Host’s Take: “Extremely proportional… good bodied, big hipped… dense haired calf that could be a real big time contender.”
- Tanner: Emphasizes O25’s impact, listing past Fort Worth class winners and a reserve champion at Houston (2019).
- Quote: “I think I can think of over 10 calves at least at Fort Worth alone [O25]’s branded.” [02:11]
- EasyJet/O25s have a strong track record at major shows.
Lot 2 – Bullseye x 47 (O25 daughter) Hereford Steer [03:23–04:47]
- Host: Notes “length of neck… his feet and leg are incredible in motion.”
- Tanner: Bullseye is a recent herd addition, winner at Dixie National. 47 is a first-calf heifer, first embryo calf.
- Quote: “She’s a just right O25… super stout, super hairy, moves great, big footed.” [03:43]
- Excitement for this line’s show potential.
Lot 3 – Bullseye x 18 Hereford Steer (“The Slick Steer”) [04:48–06:12]
- Host: “Perfect example of a slick steer… incredible hair… very dual purpose.”
- Tanner: Cow 18 has produced prior Fort Worth sale calf. Labels this one a “sleeper”, “built right from the ground up, kind of more fault free.” [05:12]
Lot 4 – Bullseye x 337 Hereford Steer [06:12–07:06]
- Host: “High headed steer… awesome extension… length of spine… great feet and legs.”
- Tanner: Another Bullseye natural; though not an embryo, calf is coming along and has “good hair coat.” [06:34]
Lot 5 – Bullseye x 313 Hereford Steer (“The Wolfy Kind”) [07:06–08:20]
- Host: “Unique from the side… tight throated and chested… balance and ratio from fore rib to flank.”
- Tanner: Smaller, dual-purpose polled steer, will “slick real well.” Praises his mother’s wild front, expects versatility.
- Quote: “Just another one that I think would make a really good dual purpose lightweight…” [07:33]
Lot 6 – Cock-a-doodle Do x 899 Hereford Steer (“The Docile Prospect”) [08:20–10:03]
- Host: “Extremely docile… long neck, tall shouldered… bold ribcage… nice prospect for Fort Worth.”
- Tanner: Stands out for docility and presence; “the head honcho from day one… neat looking, great hair coat.”
- Quote: “When that guy hit the ground, he was the calf… we were taking pictures of every day.” [08:47]
- 899 is one of the first O25 daughters entering production.
Lot 7 – EasyJet x O25 Hereford Steer (Full-Sib to Lot 1: “The Outlier”) [10:03–11:19]
- Host: “Extremely outlier in marking… really dense burley hind leg… awesome steer for Fort Worth.”
- Tanner: Noted for “wilder markings,” but “maybe one of the stouter EasyJet O25s we’ve ever had.”
- Quote: “He’s just super boxy. He’s chunky. And then the way he can move with all that is still awesome.” [10:25]
- Class winner genetics.
Lot 8 – Ride on Time x 025 (Full-Sib to Past Houston Reserve Champion) [11:19–12:27]
- Host: “Last lot of the sale to round things out.”
- Tanner: Full-sib to the 2019 Houston reserve champion Hereford. Stout, well-built, “dog gentle.”
- Quote: “That calf right there will be a full sib to that reserve champion Hereford at Houston in 19.” [11:24]
- Proven line for major Texas shows.
Memorable Quotes and Moments
- Tanner (on O25): “She’s the one that keeps the lights on for us… Everything we flushed her to, she clicks.” [02:11]
- Tanner (on Lot 6): “When that guy hit the ground, he was the calf, you know, we were taking pictures of every day and, and would get your spirits up because he hadn't had a bad day.” [08:47]
- Tanner (on Lot 7): “He’s just super boxy. He’s chunky. And then the way he can move with all that is still awesome.” [10:25]
- Tanner (on the operation): “We try to keep making them better, better and better every year, and we really enjoy doing this, and we hope to keep going in, see what the future holds.” [12:35]
Closing Segment & Final Thoughts [12:27–13:01]
- Tanner: Expresses gratitude to past, present, and future customers; commitment to improving cattle each year.
- Weston: Thanks Tanner and reminds listeners the sale is on SteerBidder, March 10th.
Summary Table: Martin Farms Sale Preview
| Lot | Sire x Dam | Key Attributes/Highlights | Timestamp | |-----|---------------------|--------------------------------------------------------------------------------------------------------------------|------------| | 1 | EasyJet x O25 | Proportional, proven winner, big hipped, great movement, two class winners, reserve champion sibling | 01:38–03:23| | 2 | Bullseye x 47 (O25) | Long-necked, first calf from heifer, super hairy, strong maternal line, excitement over future | 03:23–04:47| | 3 | Bullseye x 18 | “Slick steer”, fault free, dual-purpose potential, prior Fort Worth sale sibling | 04:48–06:12| | 4 | Bullseye x 337 | High-headed, long spine/hip, polled, good movement, “good calf down the road” | 06:12–07:06| | 5 | Bullseye x 313 | Tight throated/chested, great side profile, dual purpose, clean fronted, smaller but versatile | 07:06–08:20| | 6 | Cockadoodle Do x899 | Docile, long neck, bold rib, “head honcho,” great feet/legs, first O25 daughter in production | 08:20–10:03| | 7 | EasyJet x O25 | Outlier markings, dense hind leg, “super boxy/chunky,” stoutest yet, winner genetics | 10:03–11:19| | 8 | Ride on Time x 025 | Full-sib to reserve champ at Houston, stout, “dog gentle,” well built, “Houston proven” | 11:19–12:27|
Tone and Style
The episode is conversational, enthusiastic, and practical, with a detailed, breeder-focused approach shining through every lot discussion. Tanner Martin’s pride and care in the herd is evident, and host Weston Hendrix guides the episode with familiarity and insight, making it welcoming and informative for both serious cattlemen and newcomers.
For more details or to view the sale, visit SteerBidder on March 10th.