Podcast Summary: EmpowerU – Moore Cattle Company Sale Preview

Host: Weston Hendrix
Guests: Duane Moore (Moore Cattle Company), Clayton Trammel (Moore Cattle Company Representative)
Date: April 3, 2026

Episode Overview

This episode of EmpowerU features a preview of the Moore Cattle Company Sale, focusing on an in-depth discussion of the cattle lots available, the principles behind the breeding program, and candid insights from breeder Duane Moore and representative Clayton Trammel. The goal is to empower listeners with knowledge of livestock quality, cattle evaluation, and the unique traits in this year’s offering, helping buyers and enthusiasts make informed decisions for upcoming Texas shows and herd development.

Main Discussion Points & Insights

1. Introduction to Moore Cattle Company

[00:25]

• Duane Moore describes Moore Cattle Company as a family operation run by him and his wife, focused on raising quality, home-raised American calves.
• Goals include breeding sound, quality American cattle ideal for children’s projects, teaching good life principles, and continuously improving genetics.

2. Sale Overview and Philosophy

[00:55]

• Clayton Trammel highlights Duane’s strong reputation for raising American cattle that excite buyers “from start to finish.”
• The offering includes a “deep set” of steers and a standout bull prospect.

3. Lot-by-Lot Breakdown

Lot 1 – “Big Bird” (Solid Gold x Cochise/WB)

• Description: Yellow, “big” calf with massive bone, exceptional proportionality, bold and soft-bodied, outstanding hair and attitude.
• Best Fit: San Antonio, Houston shows; family-friendly.
• Quotes:
  • “One of those calves is just automatic... pleasure to look at, pleasure to be around.” – Duane [01:53]
  • “Does this calf have any bad angles?” – Quoting Caleb from Steer Bidder [02:27]

Lot 2 – Tiger Stripe Simbra (Raekwon x American Made Female)

• Description: Greener but structurally exceptional, very large foot and bone, laid-back temperament, ideal for junior exhibitors.
• Best Fit: Houston Simbra show.
• Quotes:
  • “It all starts from the ground up... this calf has it.” – Duane [03:57]
  • “So arrogant in his presence. Just cats around that pen...” – Clayton [04:29]

Lot 3 – Yellow Brindle (Solid Gold x Loud & Heavy/Joe Shelby Gert)

• Description: Older, mature calf with impressive rib cage, shape, “monster hip,” cheater class potential, could work for breeding too.
• Best Fit: County fair fall steer, San Angelo, San Antonio.
• Quotes:
  • “Trying to think outside the box and create a cool breeding piece.” – Duane [05:28]
  • “Just lots of options... easy doing calf.” – Clayton [06:42]

Lot 4 – Red & White Paint (Tomahawk x Ironman/JB400 Gert Brangus/Simba/ABC)

• Description: Unique color, long and level hip, burly hind leg, high quality but “green,” built for longevity.
• Best Fit: Middleweight, San Antonio, Houston, late or spring county fairs.
• Quotes:
  • “My kind of calf... undeniable color pattern just gonna grab your eye.” – Duane [07:22]
  • “Anybody in the American game knows a JB cow is built for the long haul.” – Clayton [08:18]

Lot 5 – Black & White Paint (Tomahawk x KB524)

• Description: Older calf, striking presence, good neck, flat shoulder, benefits from feeding, recent hernia repaired and guaranteed.
• Best Fit: Houston, potential for Austin range.
• Quote:
  • “I will guarantee him... we'll be glad to keep him a couple weeks after the sale.” – Duane [09:19]
  • “Incredible hip shape. Love the rib Shape. Love the look, love the balance.” – Clayton [10:11]

Lot 6 – Here I Am x Richland Farms (American Man RSVP)

• Description: Neat neck, balanced, strong topline and hip, great running gear, exotic steer potential.
• Best Fit: Black cross steer for slick shows; versatile endpoint.
• Quotes:
  • “A blind man could feed this one and find this.” – Duane [11:08]
  • “If you're looking for slicking black cross, man, really tie in here.” – Clayton [11:50]

Lot 7 – Tomahawk x American Made Alley (October Simbra)

• Description: Exceptionally balanced, short-coupled, big hipped/top, high upside for experienced feeders.
• Best Fit: San Antonio, Houston, particularly strong as a Simbra.
• Quotes:
  • “Probably one of the nicest Simbra’s we’ve ever raised.” – Duane [12:49]
  • “Huge, huge fan. I don't really know what else to say. Everybody needs to study him.” – Clayton [13:32]

Lot 8 – Rooster x In God We Trust Simbravi

• Description: Girt or ABC prospect, striking hair, powerful hind leg, mature, show-ready, high dimension.
• Best Fit: Could make Fort Worth, ideal for hair/cattle enthusiasts.
• Quotes:
  • “Get all in on this guy. He's 100%. He's a real man. About as good as they're going to get.” – Duane [14:40]
  • “Bid with confidence on this one... lots of options.” – Clayton [15:29]

Lot 9 – Tomahawk x Born Free Miss USA (Red Cross)

• Description: Young, excellent structure/shoulder/hip, square, unique blue roan dam lineage, strong middleweight steer.
• Best Fit: Slick shows, Austin, Houston, “backup steer” potential.
• Quote:
  • “Even if you buy him as a backup steer, at the end of the day you're going to look smart.” – Duane [16:32]

Lot 10 – Bull Prospect (Solid Gold x American Ranger 96)

• Description: Yellow brindle, standout herd sire candidate, exceptional color, bone, and shape, pending genetic testing.
• Best Fit: Herd sire for half-bloods/exotics, show steers.
• Quotes:
  • “He looks like a bull too... built like a bull.” – Duane [20:04]
  • “If you're in the market to raise American show steers, really highly advise you pay attention.” – Clayton [19:37]

Memorable Quotes & Moments

• On cattle character:
  “He’s just… ground pounder from the ground up. Just stout, thick, super stylish.” – Duane [01:53]

• On structure and potential:
  “Structure is everything… even if you get kicked in that AOC deal, you’re gonna fare very well.” – Duane [05:28]

• On the value of being green:
  “That don’t scare you one bit. You just feed that thing and let him do what he can show you he can do.” – Clayton [04:29]

• On dual-purpose prospects:
  “As breeders… these things need to be dual purpose. We breed them to be dual purpose.” – Clayton [15:29]

• Honesty and buyer confidence:
  “I will guarantee him, so we don’t have nothing to worry about with that.” – Duane [09:19]

Closing & Next Steps

[20:19]

• The sale is on April 9 via Steer Bidder.
• Duane encourages direct calls or texts for more info and invites visits. Moore Cattle Company will have a heifer sale in May.
• Clayton thanks Duane for his trust and contribution, highlighting the team effort in helping place quality cattle with the right people.

Key Takeaways

• This sale features a deep, diverse, and quality set of American steers and a top-end bull prospect, with open, honest commentary from the breeder.
• Each lot is thoroughly discussed for structure, attitude, optimal shows, and potential fit for families or breeding programs.
• Transparency about any health concerns or history (hernia, pending genetic tests) instills buyer confidence.
• Both guests and host promote accessibility: interested buyers are encouraged to reach out and even visit, furthering the sense of community and transparency in the livestock industry.

For full videos, sale details, and direct contact info, visit Steer Bidder or contact Duane Moore directly as suggested in the episode.