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A
All right, so this is another preview. And what's cool about the whole situation is I was looking through Facebook and all of a sudden Cole Murphy's sale popped up on my Facebook. And I looked through it and there was a shorthorn steering there that I was like, oh, that thing looks pretty good. And then I looked through all the rest of them, was like, this is a really nice set. Well, I give Cole Murphy a call to talk about one of them, and then ultimately I thought, hey, let's offer him a preview. And then he's told me he'd been an adamant listener and he's been a huge fan. And all of a sudden, boom, we're doing a preview. So now we're here tonight and we got the opportunity to sit down. We're going to go through all the lots with you for Murphy Cattle Company's online sale that's happening on November 24th on SC Online Sales. Cole's here with me tonight. He's going to go through the lots with us. Cole, if you'd like to introduce yourself so the listeners get to know you a little bit and then after that we'll dive into all the lots.
B
Yeah, absolutely. Weston. Yeah. Funny story. I kind of, when I saw that your voicemail popped up, I kind of had to refrain myself. I was pretty pumped up. But yeah, no, I really, really like listening to what you do and. Awesome platform. It's an honor to be here. My name is Cole Murphy. I live in Houstonia, Missouri, about 60 miles east of Kansas City, right off I 70, little town where me and my parents, Brent De Etta alongside with my brother and then my fiance McLain, we own and operate Murphy Cattle Company, run anywhere from about 230 to 275 cattle ahead of mama. Cows try to be pretty diversified in terms of what we do. We're fortunate to have a pretty loyal commercial and seed stock, bull and bread heifer base, as well as a small population of Herefords that I kind of do myself that we'll get into. And in the last three to five years, dad and I have really tried to put a focus on generating some show steers that we think can be competitive at at all types of levels. So that's just a little bit a small part of what we do. And I'm excited to get in here and to dissect them with you.
A
Awesome. Awesome. Well, I guess a real good way to start off you. You obviously said you're pretty Hereford indicative yourself. Yeah. And you have a heifer here that's an April born That is an absolute unit, in my opinion.
B
Yeah, I'm. I'm pretty fired up about her. She would be 2296 sensation. 2296 High roller, good and plenty golden oak out cross would be the extended pedigree there. Her great grandma would have been one of the ones that I bought from Jason Hoffman back. Oh, shoot, probably 11 or 12. Dad would have gone out there and bought a couple to get started with. And ever since that, she. That one was one that was a really, really good generator for us within my small operation. The mom a lot one would have been reserve in our division at Louisville. I'd have showed her, and then she'd have won the Missouri State Fair open show and had a really, really nice tenure in the ring. We actually lost that. That cow right before she had her first calf there in the fall of 23. And luckily we IVfed her to 2296. And we got five of them. A pair of them that I just showed me and my brother would have showed the last couple years the good for us. And then a pair that we're keeping back in the replacement pen. And then lot one, one that I worked a lot, a lot of don't have many cows, but, man, we've a lot of selection pressure has been built in for. For me and my passion to generating this one.
A
We can roll into lot too. And this is the shorthorn steer that I talked about that I saw on Facebook. How great thou art Monopoly. And you say he's kind of mid Midwest State Fair size to fall, this thing with the type of build shag. And I'm not going to criticize him, but green. I think a lot of people, when I. They say or I. They hear me say green, they think of, oh, well, that thing's too skinny. No, skinny ones are great, but I think this one's the build and body type for a middle heavyweight at Fort Worth in 2027.
B
Yeah, I think that this calf really is kind of. I put on their Midwest State Fair to fall just. Just because I thought that's where the calf fit. But I think he's really at the eyes of the beholder. For lack of better terms. I think this calf, if you wanted to push him, I think he's got the look, the balance and the build. Like he'll be able to handle if a guy got shovey on him and he pushed him. But, man, his build. I listened to you and Luke sit down and talk to Laramie, and he talked about cattle and just what he liked. Right when they Come out of the gate. Their head, their ear, their presence where their sternum sits in them, just right out of the gate. Just cattle that command your attention. That's what lot two does. Man, he is alert headed. His neck sets right. His sternum and his lower body balance is so, so good. His build is very nice and yeah, you said it. He's green and probably hasn't. He's not probably just the chubbiest one we have in the sale or that's been offered this fall. But I think his pattern reads right. I think that just his pin set is dimension and I think that that what makes him unique. And we get critical and call him green especially at our place just off condition. But I think that thing's body shape is really, really good. Just where his full rib, his heart girth, just his true rib cage building construction I think is, is really good. I'm pretty high on that one. I think that his picture and his video really indicate his quality and are very, very good. Just depiction of that calf and then throw on a little splash of color, a really good attitude and a soft hair coat and I really, really get excited about that calf.
A
That calf's build presence is awesome. So then you roll into Lot 3 and you got a maintainer bull. Yeah. What's awesome is I've yet to see there's been one sale besides yours that I've yet to see the quality of heifer steers and bull that have all been in the same combined sale. You have a new decade. May we all Irish whiskey maintainer bull. And I mean the bull's feet and legs, from what it looked like in the video are just flat impressive.
B
Yeah, I, I, yeah. So that grandma, that cow would have been one that we would have sold a couple years ago to a really good buddy of ours that lives right down the road. And I actually had the opportunity to go and look at this bull and I was like, what are you gonna do with him? Like what are your plans there? And he was like, yeah, I, I don't know. He doesn't have a ton of cows. Me normally just AI is pretty heavy. And I told him, I was like, man, you should throw your semen tank out on the road, like put it on Facebook marketplace, get rid of them and just keep this bull. And luckily I guess for the, for the public's sake, I was able to get him across and we're offering him here. And like you said, as neat looking as I think lot one and two are, I think that lot three is in just A different league in terms of just next set, look, presence. And then you said it. Like his feet, his foot shape, the size of his foot, his hip and his hind leg build is, I never want to say perfect. And there's a lot of places we can pick the bull. I'm not calling him perfect, but in that part of him, his skeleton, his lower joint work is very, very good. I like a lot of things about him. I think I put on the footnotes that anybody that would listen to me, I told him that if we had a bunch of heifers running around with his neck set, presence and just build quality, we'd be in a really, really good spot. And I think that still stands true. That calf is still square out of the backside of his blade. He still has some real muscle, but I think. And he too probably is just a shot skinnier. He came in a little skinnier and one that's, that's really starting to put it on. But I think just in terms of build, balance, presence, I think that he's very versatile. I think he fits a lot of different cows. Moderate, chunky bodied, one that's a little early mature. And I think that he can stretch them out and get a little look in them. You've got one that looks like him. I never think he's going to get you in the weeds. I, I really, really like that bull. One that I think only gets better with time and, and we're excited, at least from our standpoint, to get to offer him to the public.
A
Well, then you roll into Lot 4 and you got a, a semi steer up here for grabs. It's how great thou art on what I would assume is a purebred semi cow.
B
Yeah, yeah.
A
And it says here, you know, same situation. This one reads probably a little heavier weight, heavier duty type calf. I don't know if I'm right on that. I'm looking strictly off pictures. So. This calf might read to be a real, real good, you know, fall state fair calf, either haired or slick. Looks like his muscle pattern is real punchy and out there.
B
Yeah, no, this calf's nice. I mean, initially you're just kind of drawn to. He's got a really neat kind of broccol painted up head. But what I like about this calf is his ability to combine length of rump, squareness of build, going away with genuine pin set and just dimension when you climb right into him. I think it's really good. This calf's another one and I say it a lot, but just his body shape is Right. And at this stage of the game, at least the way that we like to feed cattle, I'd much prefer them to be really good in their body shape and maybe just a little shallower than vice versa. And this calf's not shallow bodied at all. He's tremendous just in his body type and just his rib cage. And still one. Maybe not quite as out there just in terms of his look, but man, you get him tied up and everything comes together. Hip and hind leg and just builds really good. Yeah, I think this calf can. Can go a lot of different places. But you know, a late Midwest state fair kind of into the fall, I'd be pretty fired up to see this one and where he could be awesome.
A
Well, then in Lot 5, you got to maintain her heifer. She's as good as it gets. Relentless. And she's a march born. And what I've noticed about this heifer is her proportions read extremely right.
B
Yeah, this heifer is neat for us. She was always at one that out in the pasture. We kind of had picked out for my brother to show my younger brother still got four or five more years left in Missouri. We can chauffeur until we're 21. So we were kind of going to grab this one and just keep her in to show her. And I kind of decided to throw this sale together and. And try to get some stuff on here that we're really proud of and fond of to offer. And it kind of just made sense to offer this heifer. I think that as a show heifer, she could be very competitive. You're right. Proportions, the way everything blends is so good. There's a lot of heifer here. I don't know if you can see that, but just genuine muscle and dimension. She's got as much as any of them. But what I like about her, for just as broad pin and as dense as she is throughout, I think her muscle pattern still lays on her. Very feminine. She's long tying in her muscle. And it's not kind of. It's not bungee, it's not market heifer looking at all. I think she still looks like a breeding heifer. But where we get the most excited about this heifer is thinking about the buyer of this heifer in the next generation. Her mom is one of the most impressive females that we have, just in terms of phenotype. I've added her picture onto the sale deal too. A relentless that we'd have bought a couple years ago from our good friends John and Travis Peterson there in Nebraska City, Nebraska. And we bought her four or five years ago. And she's a very impressive cow that's. We've made it a lot of different ways and it's always seemed to hit whether it be club calf, they've always been sellable. They've always been very, very high quality calves. Maternal, like a maternal always make really, really nice replacement heifers. And then also we take her to good as it gets which in my opinion at least for us, you get a little bit of both. And I think she, she smoked it here. If you go over. I also added a picture of her brother, her maternal brother. He's kind of a colored up rig that we think that we're going to use exclusively here. Just because we know that that his color is probably not ideal in the simmental world. He's got a little white but just in terms of phenotype and just his quality, we think he's as good as we've raised. We think that his picture and just that cow's picture and that cow family and just what she's done for us and then what this heifer looks like again. I'd be pretty excited to, you know, travel up and down the road with this one but man, I just think about breeding her and getting her in the chute and getting her out in the pasture and I get very excited. Not one we want to see leave, but we know that kind of for our first sale and me just coming back home, we needed to offer something that we really liked. And tag 5 is one that we certainly are pretty fond of here.
A
100%. Well then in lot six, what you call is probably your true holdover calf of the group. And God over 663 who has been what it reads to be pretty prominent in your herd. The calf's rib cage and dimension is really impressive. But I love me and you had this conversation earlier today. Fat legged, fat ankled ones that know how to move. And that is that one. And you talk about you'd love to see what this one at his best at a spring major slick show. And I think this calf is a heavyweight contender at San Antonio. Is right on the money.
B
Yeah, I think that this camp is neat. His mom would be a cow that we call her 663. She's kind of a Hereford colored main bread deal that's been really, really good for us. We would have flushed her to how great and there would have been seven or eight of those that we would have sold last fall and they were all very well Received a lot of jackpot success and stuff like that. She would have up to this point, what we feel was our very, very best steer that we've raised would have been one that Laramie actually would have bought. And he would have been reserved Red Cross there at the Buff Branding and both rings of that deal. He was a little bigger, but he'd have been the Cliff family shows him and he would be reserved Red Cross there. And I think they're getting him ready to go for this spring. But I mean, that calf, you hit it right on the money. I think it starts at that calf's just skull, head shape just reads dance. And he's got a big forearm and a big foot. And like you said, I think just his shape, his dimension, and still a calf that can handle it. Yeah, he's. He's a bonafide holdover. He's not a midget. Like, the calf has grow to him. But I wouldn't buy that one and expect to get him to a Midwest state fair, a Kansas City or Louisville. I think that calf next spring, though haired or slicked, I think can do a lot of things. We like that calf a good deal.
A
100% for sure. Well, then in lot seven, you got a Here I am maternal maid. You have him labeled here as a Midwest state fair size calf. So he's probably got a little more grow. Probably got a little more umph to him in terms of frame size and dimension from behind is what it's reading here on the, on the, the comments. But you also go out and say, you know, this cap's next set, next set balance from the side is real good. So talk to me about that calf. He looks intriguing.
B
Yeah. So he would be a here I am maternal maid. Seven whiskey would be what he is if you keep going down the line. And everyone, not everybody, but I've had some people ask me that have just gone through the sale, whether they were interested in looking at a calf or just my buddies just talking and driving like, man, what's the buy? At a sale? Every time I'm going to tell them, tag seven. Because this calf, his video probably isn't just the best representation of that calf I've had. There's another video that I had actually posted to Facebook of him tied up in the stall. And man, I like this calf. He is just a shot skinnier in terms of from his flank to his sheath. If it'll drop, I think the sky's absolutely the limit and I have no reason to believe that it shouldn't the way that he's bred and just what his rib cage looks like he is whenever he gets on halter as wild looking as any. He's got an enormous pin set. And I think that Lot 6 is really square up high. Lot 7 is in another level. He's got big feet. He's really, really good built. I like this calf. Yeah, he's Midwest state fair size. He'll be riding the heat of things from a weight standpoint, wherever that is these days. But he'll get there in August or September. Wherever you want to roll there. I like this calf again. Yeah. People ask me like, man, which one do you think might slide under the radar? And I hope he doesn't because the cash quality and upsides as good as any. But. But tag seven is one that. That is pretty neat in those regards.
A
Awesome. Well, then in Lot 8, you got another heifer option. And you label her as a commercial or market heifer. And I can definitely tell why. She's a trust no bay over that lover boy. And she's a march born as well. But you want to talk about just like punchy dimension bone column and ankle size. I mean, this one's got it all. And her skull still reads feminine. She still reads refined compared to her contemporaries. But I think this one's just like club calf potential just is insane.
B
Yeah, this effort, she. She's dog gentle. Like we could walk out there and we could just. We could scratch her belly and I think she'd roll over like a show barrel would. And so she probably didn't just off and elevate. Qu good is what she does normally in the picture pin. She got out there and dad and Cal and we had out there, man, I could hear him at the barn just screaming and squalling. And she wasn't having it. And so she probably elevates a shot better than her picture maybe looks. But yeah, you hit it right on the money. Just rib cage. She's dense. Her feet are big. Her ankles and her joint work soft. She's had hair falling off of her as much as she's been as long as she's been around here. Yeah, I think that one, you know, from a commercial heifer standpoint, I think she fits that. I really like this heifer. Those are market heifer. And then I think that she could be a really neat piece as you go into breeding and just where she could fit finding the right bull to mate too. But yeah, awesome haired. Awesome, awesome, awesome. Just in terms of her docility. And then I think that her quality beyond that is still really nice.
A
Also awesome. I initially saw her and was like, man, that thing's got to be a th carrier. Genetic test says.
B
I just saw.
A
I was like, yeah, she's DS care. Yep. But she is DS false, so that's a good thing. So, yeah, it provides a little more versatility, for sure.
B
Yeah, absolutely.
A
And then in Lot 9, so it's your last live lot for. For the sale. And she's another pulled Hereford. Well, you have a horn and then a pulled. Yes, but this is another sensation. I. I'm honestly not like, just super involved in the Hereford breed, so I'm gonna let you take this one. But what I will say is her neck set, refinement and femininity reads just as good as any.
B
Yeah, she is. She'd be in June. First of June. And honestly, probably one that's a little too young to be in the sale. Just from an age standpoint, just to be completely transparent with you and honestly, Weston, we put in some June eggs and they're strictly all male sex stuff to come down to your part of the world. And so it just didn't make sense to leave this heifer and her quality off whenever we didn't have a contemporary group to market her with for a lack of better terms. And so we've been. Honestly, I'd been day weaning or messing with her up until picture day, and then I just finally got her weaned off and pulled off. But I think that her upside is really good. Like you said, neck set and just look is very neat. I think her feet and her legs are still appropriate and just her true body shape and depth of body, I think at this stage of the game is very, very good. I like this heifer. Her. Her mom is a really good cow. Her udder is absolutely just flawless, which for me, something that, that I probably need a little more help with in. In my Hereford herd. And her mom brings that, I think this heifer. Just whenever I think about somebody campaigning her in a summer division throughout this summer and working in the fall, I think there's a lot of fun to be had. But again, she's just a shot greener. But. But I like this heifer a lot and I. I wouldn't have any problem, you know, keeping her around for my brother, but I think there's a lot of quality to be found in nine for sure.
A
Awesome. Well, then the rest of your lots, 10 through 15, are all semen lots. You got maternal made MAB, BDR and Sandman. And we can go over those just briefly and probably indicate the terms and conditions as to when they buy Transova being shipped and stuff like that. But obviously Maternal Maid has put out steers, heifers, breads all over the country and they look phenomenal. The fact that you have original MAB semen is pretty impressive. It's hard to find. It's very hard to find. Yeah. I've seen BDR in person many of times. The Bullet in older age is an absolute powerful and still good footed bull. Obviously he's older, but the bull is awesome. Yep. Sandman, I don't know the bull too much but I do know that he's been at the top side pedigrees of a lot of national champions.
B
Yep. Yeah, we wanted to to offer some semen still to add some excitement, not to just throw it on there because we did. And dad's been fortunate to work for a lot of really good semen companies and get to put his hands and get to buy and have the ability to own some of this really good semen. And so yeah, we thought that ma mab the original bdr we didn't think that ever go out of style and then some rest salmon. We thought that those were just some good lots to add on that hopefully people could buy and utilize in their herd to make them better and stuff that's not always just offered up to the public every day. So that semen, it's all located at Trans Over Genetics there in Chillicothe, Missouri. We will have that as soon as we get the sale bill. That next morning I'll call in and, and I'll. I'll transfer two order or two units of maternal made to Weston Hendrix or whoever and then it's yours. You can get it shipped and, and so that's how we found it. Just be the easiest way on that regard in terms of those semen lots.
A
Awesome. Awesome. With all that said, I don't know if there's much else that you want to tack on to but I would say that the sale in its entirety is very deep. Steers, heifers and obviously the bull prospect that you have to offer. I think everything has a place and time in any way, shape or form throughout this next year and even future, especially with the bull and the heifers. But I'm a fan of all of them. If you're looking for your next year prospect, I'd highly, highly go to Murphy Cattle Company. Hopefully a lot of people will be able to dig into that and find something that, that they can see. But with that said, I mean, it's found on SC online sales. The sale is posted. It'll be on November 24th. And if you have any questions, Cole Murphy's info is in there as well, as well as his sales rep, Bodhi.
B
Yep. Yep, that's right. We're excited about the set. Like I said, we. I probably drug my feet just a little bit in terms of getting it put together, just not knowing exactly if I was going to do it. Kind of having cold feet, for lack of better terms. But I kind of came to the realization and someone that I look up to a lot of, Ty Webster told me. He said, hey, if you're uncomfortable and you're doing things that get you outside of your comfort zone, you're probably doing okay, and you can swing. And, hey, we might miss. But we're trying. We're giving all we got. We're doing the sale preview. Yeah, we're going to have an open house. We like to set a lot, like you said. We think that they fit a various set of goals, a serious various set of budgets, but I think that there's quality within all of them. We love talking about them. I probably could have made this. This. This podcast go four times as long just talking about lots. 1, 2, 3, and then do the same thing throughout. But, yeah, shoot us a call, shoot us a text. Shoot. If you're driving down 70, hop off exit 71, we'd love to have you.
A
Awesome. Well, you heard it from Mr. Murphy, from himself. They're open at any and all times. They love to talk to you about the cattle. And with that said, this is empowerment. This is what we're all about. These sale previews have been in high demand, and so we're trying to pump them out as. As much as we can. And so we're excited to see where the future goes. But, Mr. Murphy, thank you for believing in us and allowing us to do the preview for Yalls Cattle Company.
B
Yeah, absolutely. Thank you, Weston.
A
Absolutely.
Host: Weston Hendrix
Guest: Cole Murphy
Episode Date: November 17, 2025
This episode dives deep into the Murphy Cattle Company's upcoming online sale on November 24th, 2025, featured on SC Online Sales. Host Weston Hendrix sits down with Cole Murphy to discuss each lot in detail, spanning Herefords, show steers, heifers, a standout bull, and rare semen offerings. The conversation is rich with candid insights into cattle selection, breeding philosophy, and the exciting prospects up for sale.
"In the last three to five years, dad and I have really tried to put a focus on generating some show steers that we think can be competitive at all types of levels."
— Cole Murphy, [00:56]
"A lot of selection pressure has been built in for me and my passion to generating this one."
— Cole Murphy, [02:10]
"He is alert headed. His neck sets right. His sternum and his lower body balance is so, so good. ...Just where his full rib, his heart girth, just his true rib cage building construction I think is, is really good."
— Cole Murphy, [04:20]
"His skeleton, his lower joint work is very, very good. I like a lot of things about him. ...If we had a bunch of heifers running around with his neck set, presence and just build quality, we'd be in a really, really good spot."
— Cole Murphy, [06:45]
"Just genuine muscle and dimension. She's got as much as any of them. ...But where we get the most excited about this heifer is thinking about the buyer of this heifer in the next generation."
— Cole Murphy, [09:55]
"Fat legged, fat ankled ones that know how to move. And that is that one."
— Weston Hendrix, [12:13]
"Every time I'm going to tell them, tag seven. ...His video probably isn't just the best representation of that calf I've had. ...I like this calf. He is just a shot skinnier in terms of from his flank to his sheath."
— Cole Murphy, [14:08]
"She's dog gentle. Like we could walk out there and we could just. We could scratch her belly and I think she'd roll over like a show barrel would."
— Cole Murphy, [16:05]
"Dad's been fortunate to work for a lot of really good semen companies and get to put his hands and get to buy and have the ability to own some of this really good semen."
— Cole Murphy, [20:01]
"If you're uncomfortable and you're doing things that get you outside of your comfort zone, you're probably doing okay, and you can swing. And, hey, we might miss. But we're trying. We're giving all we got."
— Cole Murphy, [21:59]
On Lot Diversity:
“There’s quality within all of them. We love talking about them. ...We think that they fit a various set of goals, a serious various set of budgets...”
— Cole Murphy, [21:48]
Encouragement to Connect:
"Shoot us a call, shoot us a text. Shoot. If you're driving down 70, hop off exit 71, we'd love to have you."
— Cole Murphy, [22:47]
The episode stays grounded, transparent, and inviting—blending practical cattle talk with personal stories, competitive insight, and an “open gate” attitude towards connecting with potential buyers and fellow cattle enthusiasts.
This preview serves both as an encyclopedia for the Murphy Cattle Company’s 2025 sale and as a window into Cole Murphy’s strategic breeding mindset, unwavering commitment to quality, and open-door, community-first values. With every lot thoughtfully discussed, listeners come away equipped to make informed buying choices—or simply inspired by the passion and expertise driving a progressive cattle operation.