EmpowerU Podcast Summary

Host: Weston Hendrix
Episode: Poe - JSS & Consignors Phone Bid-Off Steer Sale Preview
Date: April 8, 2026

Episode Overview

This episode of EmpowerU focuses on previewing the upcoming Joint Steer Sale (JSS) between PO Livestock and Ginger Show Steers, set for April 13 in Fall City, Texas. Host Weston Hendrix welcomes Kelton Poe (PO Livestock) and Kevin Gingers (Ginger Show Steers) for a deep dive into the operations, sale format, and an in-depth breakdown of the elite show steer prospects on offer. The conversation is targeted at buyers, breeders, and exhibitors interested in the Texas show cattle scene, offering both technical insights and practical advice.

Key Discussion Points & Insights

Introductions & Backgrounds

• [00:00-02:10]
  • Weston opens by praising PO Livestock’s recent successes and introduces the upcoming sale, emphasizing the event’s unique live and phone bid-off format.
  • Kelton Poe (PO Livestock): Runs the operation based in Needville, TX, now living in Fort Worth. Newer ET-based program blending American cross and exotic lines, emphasizing quality and strong past sale results.
    • "Our operation is relatively new and kicking off... but it's ran off ET program stuff that kind of goes back to American cross cows and some exotics mixed into there..." — Kelton [01:20]
  • Kevin Gingers (Ginger Show Steers): Third-generation show steer producer from Fall City, TX. The operation has gone online over the past five years and partnered with PO Livestock for three years, showing increasing success.

Sale Format & Logistics

• [02:10-04:04]
  • Phone Bid-Off Sale:
    • Bids close April 13 at 8pm. Nine head posted on SC Online Sales, plus additional private treaty offerings and a four-head in-person bid-off not listed online.
    • Buyers can attend live, place phone bids, or pre-register interest.
    • Phone bid-off proceeds in order of highest current bid, not catalog order.

Lot-by-Lot Preview and Expert Commentary

Each lot is presented with specific breed, show ring suitability, unique selling points, and hosts’/consignors’ candid assessments.

Lot 1: Nelson x High Quality American

• [04:04-06:46]
  • Kelton: "This calf is an absolute hammer... If you're serious about the American show steer game... we can make this one look awfully tough to beat."
    • Heavy muscle, perfect for San Antonio/Houston, exceptional structure, look, and presence.
  • Weston: Praises depth, profile, and quality.

Lot 2: In God We Trust x RJ Rosetta (Kevin's)

• [06:46-08:24]
  • Dual-purpose for Fort Worth or slick shows. Noted for hair, rib, and structural power.
    • Kevin: "First thing when I saw this calf... was dual purpose... natural kind of muscle pattern dimension..."

Lot 3: CM x IV 97 Female (Kelton's)

• [08:24-11:41]
  • Flexible for American/ABC/Brangus. Praised for build, “bendy hind leg,” and show potential upon maturity.
    • Kelton: "If you have a hind leg that's as bendy as what that one is and sets down as square as he does... that's the prototype..."

Lot 4: Perfection Walks Alone x Shorthorn (Kevin’s)

• [11:41-13:21]
  • Shorthorn/AOC potential, dual-purpose, high quality hair, and strong hip/shoulder profile.
    • Kevin: "He is really good haired and Fort Worth is most definitely an option... ties his neck perfect into his shoulder..."

Lot 5: Next Man Up x Goss Female (Kelton’s)

• [13:21-15:38]
  • Great for slick shows (San Antonio). Noted for rear leg, foot shape, and overall design.
    • Kelton: "His best destination is anywhere, any place, all day long... immediately lit me up. I had a big smile on my face..."

Lot 6: Red 53, 19 x Red Rock (Kelton’s)

• [15:38-17:54]
  • Heavyweight red American, ideal for Fort Worth; admired for color, hair, and stoutness.
    • Kelton: "This has been the... home run hitter. Everybody's been questioning me about... banner caliber written all over it."

Lot 7: Amazing Grace x Main Cow (AOC—Kevin’s)

• [17:54-19:13]
  • Slick steer standout for San Antonio, Houston, Austin; massive rib and hip, built for sales spots.
    • Kevin: "He is huge ribbed. He's so bold and dense... one of those sales spots."

Lot 8: Good Time Charlie x Man Amongst Boys/Hardcore (Kelton’s)

• [19:13-21:27]
  • Younger, dual-purpose prospect, excellent “look of high intent presence” and feedability.
    • Kelton: "This is as good of a dual purpose calf as I'm going to offer in this group..."

Lot 9: King of Kings x American Ranger (ABC—Kelton’s)

• [21:27-23:41]
  • ABC prospect, flexible, elite hind leg, needs time and TLC.
    • Kelton: "His hind leg is what I call 100 out of 100... that calf, like I say, if you want to go to Houston running the ABCs..."

Additional Offerings & Final Thoughts

• [23:56-27:12]
  • Kelton:
    • Emphasizes the large number of cattle available beyond the online catalog; more than half are private treaty/live sale and include Americans, exotics, and breed steers.
    • "More than half the cattle that will be at the location not posted... there's going to be so much more American, American crosses and even some exotic..."
  • Kevin:
    • Breaks down the in-person bid-off—two “Second Chance” sons (Angus type), top Americans (black and grey), a standout November Brangus-sired calf.
    • Reiterates quality: "I think we put together, you know, the best set we've had... best job we've done of the last three of that."

Notable Quotes & Memorable Moments

• Kelton Poe:

  • "This calf does every bit of that... doesn't make sense how he does it." [Lot 1, 05:01]
  • "I love that calf's just depth to his heel. His rear foot shape is perfect..." [Lot 5, 13:41]
  • "His hind leg is what I call 100 out of 100." [Lot 9, 21:44]

• Kevin Gingers:

  • "He is huge ribbed. He's so bold and dense...never going to be disappointed with that kind of view." [Lot 7, 18:24]
  • "We pride ourselves in trying to find cattle that ...can try to get you to a backdrop." [26:21]

• Weston Hendrix:

  • "His last two sales were absolutely incredible...unique opportunity to represent them so many times." [00:00]

Timestamps of Key Segments

| Segment | Timestamp | |-------------------------------------------|:-------------:| | PO Livestock & JSS Overview | 00:00–04:04 | | Phone Bid-Off Sale Format | 02:10–04:04 | | Lot 1 Review | 04:04–06:46 | | Lot 2 Review | 06:46–08:24 | | Lot 3 Review | 08:24–11:41 | | Lot 4 Review | 11:41–13:21 | | Lot 5 Review | 13:21–15:38 | | Lot 6 Review | 15:38–17:54 | | Lot 7 Review | 17:54–19:13 | | Lot 8 & 9 Review | 19:13–23:41 | | Event Recap & Additional Offerings | 23:56–27:12 | | Closing Remarks | 27:12–End |

Episode Tone

The conversation is energetic, detailed, and positive, with both consignors and the host emphasizing transparency, integrity, and excitement for the event. The tone is inviting to both seasoned cattle buyers and newer exhibitors seeking to elevate their game.

Summary Takeaway

This episode arms potential buyers and enthusiasts with critical insight into the logistics and quality of the upcoming JSS/PO Livestock & Ginger Show Steers sale. The event combines serious quality, breed versatility, and buyer-friendly logistics, solidifying its status as a must-attend for anyone pursuing banners in the Texas show steer circuit. The candid lot-by-lot breakdowns and sellers’ enthusiasm promise not only opportunity but a sense of teamwork and pride in “getting you to the backdrop.”