EmpowerU Podcast: Reed Vestal Ranches Sale Preview (April 9, 2026)
Hosted by: Weston Hendrix
Guests: Reed (RVR) & Junior (RVR)
Episode Focus: Preview and deep-dive analysis of the 2026 Reed Vestal Ranches (RVR) sale offering, with insights into genetics, animal quality, sale strategy, and prospects for steer exhibitors.
Episode Overview
In this engaging special, host Weston Hendrix brings together Reed and Junior from Reed Vestal Ranches to discuss RVR’s most anticipated sale of the year, set for April 19th on Steer Bidder. The episode offers an in-depth look at each lot in the sale, with a focus on cattle genetics, strengths, proven success, and advice for prospective buyers. Reed and Junior share their passion for producing high-quality steers and supporting customers throughout the show year.
Key Themes and Takeaways
- Unprecedented Depth and Diversity:
This spring's RVR sale is described as the “deepest, most diverse, and most anticipated set to date,” with breed options and winning genetic lines rarely assembled in one offering.
- Customer Support and Guidance:
RVR emphasizes partnering with families beyond the sale—providing guidance and support for new and experienced show families.
- Genetics and Proven Results:
Repeated references to proven donor cows, famous AI and natural service sires, and full/maternal sibs to past high sellers and winners.
- Versatility and Endpoints:
Steers are evaluated not just for their current quality but for potential at key Texas and county shows (Fort Worth, Houston, San Antonio) in various classes and breeds (Simmental, Hereford, ABC, Brangus, Gert, etc.).
- A Balanced Offering:
From proven champions to dual-purpose, easy-feeding projects, there’s something for everyone.
Detailed Segment Breakdown & Lot Highlights
Opening & Sale Context
[00:00-02:00]
- Excitement for the spring sale (April 19) – “the most fired up I’ve ever been for an RVR sale.”
- Third sale this spring, with another to follow in May.
Quote ([00:17], Reed):
“This is probably the most anticipated one for both Junior and I...the deepest set that we’ve ever sold...We’re pretty fired up on this one.”
Lot-by-Lot Deep Dive
Lot 1 – Simmental Show Prospect
[01:34-03:37]
- Sired by Red Elephant, from a highly productive donor cow family (810 → 154).
- Consistently impressive since day one—great hair, feet, balance, “an absolute smoke show.”
- Quote ([03:37], Junior):
“He’s built like a big-time show pig...crazy how stout this calf is and cool with a running gear that’s impressive.”
Lot 2 – Middleweight Standout
[04:27-05:54]
- Super dense hair, mass, ideal for Fort Worth's tough middleweight division.
- Out of the late Dakota Gold cow, 9353, a cornerstone donor.
- Quote ([05:54], Junior):
“He was made to be paraded in front of Frank Ward at Fort Worth...fit up is going to look like a dream.”
Lot 3 – Knock Knock x G149 (Heater Genetics)
[06:37-08:28]
- Full sib to champion Shorthorn and Red Cross winners.
- Yellow calf with structure, hair, and dual-purpose potential.
- Quote ([08:28], Junior):
“Demeanor and attitude on these first three...are awesome...get along with anywhere from the first-time feeder to the senior that’s trying to have a big run.”
Lot 4 – In God We Trust x Miss Marid
[09:09-10:28]
- Proven OIE and Fort Worth placing genetics.
- Hairy, easy-feeding, dual-purpose steer with multiple placing sibs.
Lot 5 – Next Man Up x 9122
[11:07-13:09]
- From a favorite recent acquisition, bred for “feeding” success, expected to thrive as a slick sheared San Antonio prospect.
Lot 6 – Red Elephant x 026 (Simmental)
[14:10-15:47]
- Another slick shearing type with strong genetic precedent; shines on the halter, described as a “slick shearing machine.”
Lot 7 – Angus Prospect (My Guy Sired)
[16:21-17:58]
- Greener, yet high potential for Fort Worth or more, out of pedigree-rich dams (RJ422, Ferris Simon).
Lot 8 – Hereford, Carpe Diem x 541
[18:22-20:15]
- Maternal sib to two Fort Worth Champion Herefords.
- “Badass” Hereford: wild necked, big haired, a rare offering from RVR.
- Quote ([20:15], Reed):
“If I never had to raise a Hereford again, I’d be cool with that...But this is the kind I like.”
Lot 9 – There Will Be Blood x Gert/ABC
[21:02-24:47]
- Big, squishy-footed, “obnoxious” foot size, built for American divisions.
- First offering from new sire; huge show potential and in-house excitement.
- Notable Soundbite ([24:31-24:47], Reed & Junior):
“There will be blood...He didn’t waste any time trying to get one out...[We’re] pretty fired up on this one.”
Lots 10-12 – Unique Americans/ABC (7287 Family)
[25:09-31:13]
- Unique color and patterns (cheetah print, brindle), standout structure, easy feeding.
- Multiple full/maternal sibs with Houston & ABC success.
Lots 13-14 – Red There Will Be Blood Sibs
[31:43-35:59]
- Middleweight capability, wicked hair, bold bodies—seldom seen red Americans “with hair.”
Lot 15 – Lightweight Ferrari (Brangus)
[36:16-37:39]
- Designed for lightweight at Fort Worth—“He looks like a Ferrari...”
Lot 16 – Wolf x Data Bank/Broker
[38:23-41:28]
- Accidental breeding, “boxy, square-built” with crossbred look but Brangus head and American structure.
Lot 17 – Trust 287 x BDR/Ross 58
[41:28-44:17]
- Slick shearing, “hard muscled and neat necked,” dual-classing Brangus/Gert, fun summer and fall showing.
Lot 18 – Wolf x 2056 (Van Ho Donor)
[44:17-47:58]
- Cloudsdale-footed “pet project,” incredible muscle/quality despite a challenging start.
Lots 19-20 – Brangus Banner Chasers (751 Kelly Clone Dtr)
[47:58-53:53]
- Exceptional genetics; full sib to Say No More bull with wild neck, huge belly, and hair—potential division dominators at Houston/Fort Worth.
- Quote ([48:49], Weston):
“I am in love with this calf. I love that kind of build. I love that kind of look.”
Lots 21-22 – Wolf Sired Brangus Line
[53:53-57:37]
- Lot 21 – Huge-pinned, middleweight slick/haired versatility.
- Lot 22 – Heavyweight, bombproof practicality, some attitude (“bigger kid” recommended.)
Lot 23 – Gray Fox x Bet on Bubba (Gert)
[57:53-60:01]
- “Obnoxious footed” Gert, impressive genetics, soft feeding look that shines slick, great side view presence.
Lot 24 – Don’t Worry About It x 2219 (Cimbrah/American/Simmental)
[60:01-63:00]
- First calf from up and coming donor, dual-purpose, “balanced as can be,” great candidate for Fort Worth or San Antonio.
Lot 25 – In the Beginning x J/JRM09 (Gert)
[63:00-66:48]
- “Definition of freak”—show pony build, huge feature, massive potential, awesome neck, easy classification.
Lot 26 – In the Beginning x 026 (Maternal Sib to Lot 6, ABC)
[66:48-71:29]
- The episode's finish with “one of the best animals we've ever created” (Reed), perfect golden color, unique structure, huge banner potential—"dream calf."
Notable Quotes & Moments
- Depth & Enthusiasm:
“...the deepest set that we’ve ever sold, regardless of year or sale of this year. And so it’s...got a lot of quality.” ([00:17], Reed)
- Legacy Cows Highlighted:
“This 810 grand dam has had some several big-time heaters for us in the past. Unfortunately, she died. But now her daughters are coming into production...” ([02:02], Reed)
- High Praise for Key Calves:
“He looks like a Ferrari. He’s just going to be a Ferrari that’s going to be in lightweights at Fort Worth; someone’s got to win the lightweights.” ([36:28], Reed)
- “Obnoxious Footed” Descriptor:
“This thing is obnoxious footed...a massive elephant footed creature.” ([58:15], Reed)
- On the Dream Lot (26):
“These are the kind that we dream about making...We feel extremely, extremely fortunate. We’re excited, we’re blessed.” ([69:39], Junior)
RVR Approach & Sale Advice
- Genetics First:
Heavy emphasis on pedigree and consistent proven donors/sires; transparency about the development, even including flaws in dam performance when relevant.
- Show Guidance:
Each animal is paired with candid advice on optimal endpoints (show, class, weight range), feeding approach, and whether it will be best as a haired or slick sheared project.
- Supporting New & Experienced Exhibitors:
Careful selection and clarity on animal temperament, suitability for first-time feeders or more experienced showmen.
Closing Thoughts & Final Encouragement
[72:11-74:16]
- RVR is committed to customer support beyond the sale, standing “for the long haul” with show families.
- Transparency, excitement, and passion from the RVR team shines through, fostering trust and anticipation.
- Final encouragement from Reed: “We’re more than just producing animals here. We’re a service-based business as well...to help these families and these kids to achieve as much success as they possibly can...we’re really fired up about this set and our future sets.” ([72:11], Reed)
- Perspective from Junior: “We encourage anybody and everybody to come look at these things in person. I don’t think you’ll be disappointed...We’re extremely excited about this set.” ([73:29], Junior)
Quick Reference: Standout Segments & Quotes
| Timestamp | Highlight |
|-----------|-----------|
| 00:17 | "Most anticipated set ever" -- Reed |
| 03:37 | "Built like a big-time show pig" -- Junior (Lot 1) |
| 20:15 | "If I never had to raise a Hereford again..." -- Reed (Lot 8) |
| 24:31 | "There will be blood" (new show bull debut excitement) -- Reed/Junior |
| 36:28 | "He looks like a Ferrari" -- Reed (Lot 15) |
| 48:49 | "I am in love with this calf...I love that kind of look" -- Weston (Lot 19) |
| 66:11 | "He does look gangster now" -- Junior (Lot 25, after dehorning) |
| 69:39 | "These are the kind we dream about making" -- Junior (Lot 26) |
Conclusion
This episode is a masterclass in livestock evaluation, genetic promotion, and transparent salesmanship. Reed and Junior’s deep knowledge and clear commitment to empowering buyers—plus a willingness to share honest assessments—make this a must-listen for anyone in the show cattle world. Whether searching for a Fort Worth heavyweight or a versatile, easy-feeding project, this sale preview provides not just options but insight, excitement, and encouragement for show families of all levels.
Sale date: April 19th, on Steer Bidder
Location: Tolar, Texas
Contact: Reed, Junior, or Weston for questions, videos, and in-person viewing.
“Be the last one to bid and I think you’re going to be a happy individual.” – Weston ([71:29])