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A
All right, guys. So I had the privilege of being able to reach out to Mr. Skogland, and I hope I'm pronouncing that right. Am I? Am I? Am I doing so.
B
You are?
A
Yep. Awesome. Okay. Well, he's got a sale coming up on October 27th on SC online sales and steer and heifer sale. He's based out of North Dakota. And so with this said, I was looking through the sale. The sale is deep, and there's a lot of quality steers and heifers in this sale. And we've been fortunate to have the opportunity to represent a bull called Pure Reflection here in the past. And he's. There's one specifically in there that really drawed my attention. And so I reached out to Mr. Skogland, and he said he wanted to do a preview. So now we're here. So, Mr. Scogland, if you could introduce yourself and let the listeners get to know you just a little bit, and maybe a story about your cattle company, and then we'll dive into the lots.
B
Yeah, sure. Thanks for having me on. And I guess background story for us is I was showing cattle back in the late 90s and in South Dakota and got a couple cows and started raising some club calves. And. And Chad Foreman was. I had a relationship with Chad Forman, and he come through and kind of was starting to buy some calves from us and then take them and trade them, and was having quite a bit of success, and we continued to grow things, and. And eventually I had a couple kids, Brooke and Trey, come along, and they got into showing cattle, and we continued to grow our herd and try to produce some of our own cattle to show. And in. In doing so, we had, obviously, cattle to sell, and. And it become more of a focus for us to sell cattle than it did to actually raise our own. And, yeah, for Approximately the past 26 years, I've been raising and selling show cattle early, primarily on the show steer side.
A
Well, with all this said, I guess we can start diving into the lots. And I don't really know if there was a better way. You could have started off the sale with lot one and two, but both steer and heifer. But I think that steer is. Is game on. I mean, I think that dense feet and legs that really move and go looks to have a lot of presence and arrogance to him. Talk to me about him and why you bred that cow to fire in the hole and kind of what was the idea behind that mating, and then we can talk about the steer a little bit.
B
Yeah, for sure. Lot one's been, he's been a knockout since the day he hit the ground. And I don't know if he's had a bad day. Look wise and stout. Stoutness. Wise. And I mean just hair and just, just that outlier with all those parts and pieces that he has. And Bella, that Bella cow, I mean, she just seems to click no matter what we breed her to. And, and I'll be honest, I've always kind of had a little, just a little bit of passion for some shorthorn genetics and, and I don't like to go all in on shorthorns, but I like to have just a little bit of that, that shorthorn influence in my, in my show cattle. And that's one place on with Bella. And I thought, you know, that that bull looks awful good. And I seen him in person and he just looked like he was going to add that next level of, of pizzazz to, to Bella. So I just decided to give it a whirl. And yeah, it sure did click with her and lot one.
A
And so it says here you think he'd be a good Denver Fort Worth steer. So obviously he's the holdover type. Looks like he's April born, weighs 530 is what it says on here. And so with that said, I mean, I think that steer is a perfect target for, for Fort Worth in, in 2027. So I think that calf, his build can take on the feed and I think you just hold him over until then and coast him along. I think he'll do very well either at Denver or Fort Worth.
B
Yeah, I agree. I mean, that calf is extremely sound. You can see in the video he just gets out and moves like a cat. And he's, he's got big feet and big bone and, and like you said, he's, he's really rugged in the way he's built with his muscularity and, and just soft in his skeleton. And one that I think that, yeah, you can just take and, and, and hold on to and coast and, and, and he's going to be highly competitive in 2027.
A
Well, then you got lot two, and it's the same. It's a heifer now, but same cow. And you bred her to spread the word. Can you talk to me about what the idea was behind that and then what your expectations are for this heifer?
B
Yeah, for sure. So Bella is a, is a th. Positive female. So I kind of gambled a little bit there with lot one, but lot two, I went with the clean version just to, to Spread things out a little bit. And, you know, the. Here I am, Kelly mating. I mean, there's no. No secret behind how successful that has been. And that was kind of the. The driving force behind why I bred Bella or went. Went that way with her. That here I am, Kelly mating just seems to be so successful and so powerful. That I thought that would work really well on Bella. And obviously I was hoping to pull a steer out of that deal. But this heifer is definitely no slouch. She. She definitely has more size to her than what I expected. Frame size than what I expected with this mating. And I mean, she just. She has that flatter muscle pattern and just that elegance to her like a breeding heifer would. I think I've always thought all the way through on this one. That you could make her a market heifer. But she just continues to get some size to her. And I think she's just going to be a really powerful outlier type of a breeding heifer is going to be the best fit for her.
A
So you'd prefer her to see her bought by someone who can potentially turn her into a donor and breeding piece for an operation?
B
Yeah, for sure. I think this is one that's going to go out there with that pedigree and both sides with what. With what both of those sire and dams have done. The sky's the limit with this one. You can go out there and breed this one for show steers all day long.
A
Well, then in lot three. So you got to hear. I am over Demi. Can you talk to me about the mating and the story behind that. And then we can talk about the steer on him.
B
Yeah. So Demi would have been my daughter's second to last year of showing. Would have been her show heifer. She's a style out of a monopoly. And that monopoly originated in the. In the Ryman herd, which went to the beatlespocker family in South Dakota. And they showed her as a. I believe. Yeah, we showed her that year as a market heifer and a breeding heifer in the open show at the South Dakota State Fair and won both. And we had the opportunity to purchase the style mating out of that cow. And we showed her. And we. We actually showed her as a breeding heer. And had a very successful show career with her. I can't tell you how many times that we were supreme champion female with her, but it was several. And we hit the road and showed her all over North Dakota and South Dakota. And I don't believe there was ever a time where she was not either grand or reserve in her breed. And at the South Dakota State Fair we were the champion, champion key female in the open show with her and we ended up reserve in the 4H show that that year we ended up going in for final drive but didn't quite get into the top five. But certainly Demi was a female that. I mean if you're from South Dakota or North Dakota, you know who Demi is. When, when someone talks about her she's, she was a, an outlier at that time. Just a big bellied, soft, made super sound broccol headed female that just had a presence about her and, and incredible female and another one that it seems like whatever we go to with her it seems to work really well. And we've went steers and we've went, we've went for breeding cattle as well and we went. Here I am on her early and this is actually the last set of Here I am embryos that we've had out of her and it continually produces these kind of animals. She sent, we sent a steer to Bob May, I believe it was two, three years ago now that he put into or placed into a family in Colorado that did extremely well with that steer. They had him in Denver and he, I want to say he was reserving his breed in Denver and just super successful with, with that Blaze face steer. And you know we've sold multiple high sellers out of this Demi Here I Am combination. And this one is maybe a little bit different than some of the ones that we've had in the past where this one is definitely more extreme in his muscle shape than. Than what some of the others have been. But one that again is extremely sound, has some good look to it. Definitely going to feed well. And you know you can't, you can't go wrong with that kind of chrome on one those baldies like that seem to, you know, really, really get some attention.
A
Yeah, I think, I think that calf would work really, really well for like American Royal was just finished up. But I think American Royal as would work really really well. I think seeing a black and white calf like that fitted up and full and big ribbed like that, still got soft feet and legs. Be a real good combination for the Royal next year.
B
I agree, I agree. He would, he would be just right for that, that type of deal.
A
So now in lot four you got a bonus round big mama. So talk to me about that mating because I haven't heard of bonus round and I probably should. And then talk to me about that big mama cow of yall and how that has worked out for y'? All.
B
Sure. So Big Mama is the mama's boy. I80, which would be from Shell Skis raised by Shell Skis and we bought Big Mama would have been two years after they sold the, the i80 mama's boy heifer to Matt Lautner for 90,000, I believe that went on and was sold, resold to Sullivan's and we had the opportunity to buy the full sib and through their pasture sale. And she has been an absolute no miss cow for us since we owned her or since we brought her here. Whether it's been females or bull calves or steer calves, every year she sticks and every year she puts something productive into this, into the system. Whether it be you'll, you'll see a lot. I believe it's lot 12 is sired by. Yeah. Lot 12 is sired by a Making Time son. And that Making Time son goes back to Big Mama. So she raised that bull that we used for, for cleanup. He was a brockle headed, star headed type bull that just big soggy ribs, super sound and they got nice muscle, shape and pattern to them. And I mean she just does that every time. It doesn't matter what we breed her to. And you know, here's another opportunity where she's, she's throwing a female that we think very highly of. This one is extreme in its muscle and width. It's got that high level hair quality to it. And this is going to be triple clean package. She's more of a moderate heifer, extremely sound. She's going to just be highly competitive in the ring and then go on and, and I think this one can go on and make some really, really good steers. Awesome. Bonus round is a bull that competitive Edge genetics carries Linton livestock raised. This bull, he's out of the bull called Made for this.
A
Yep.
B
And goes back to that G8 donor which is a drive in 80 brokers. So kind of a new or one of competitive Edge genetics is new maternal type built bulls. And the way Big Mama seems to raise and produce females, we thought, well, let's give this one a whirl. And yeah, it clicked again. I should Also add Lot 10 is a Hollywood cow that we call Hollywood, which is a trust in me that goes back to Big Mama. So that's one of the heifers that in the sale that has a tremendous amount of interest that again goes back to Big Mama. So just proving what the genetics can do with her.
A
And looks like, you know, she's definitely got some key in her. So you could show her as a low key at key shows, but definitely has the steer making pieces to definitely have the upside as a generator in the future.
B
Yeah, for sure, for sure. She's gonna, she's gonna be one that people don't forget, that's for sure.
A
And then lot five, you got another steer. Looks to be pretty green, lighter weight, but definitely has the right parts and pieces and definitely be a really nice holdover calf for later next, later next year. I guess a state fair size steer would be his ideal spot.
B
Yeah, for sure. So he's a lock on, which is a bull that we raised. And lock on goes back to demi. Lock on is siring calves that continue to get heavier, muscled bigger, wider hipped, wider pinned and feed incredibly well. This is probably the longest, coolest fronted lock on that I've seen to date. And I think this calf, you know, is really gonna do well later on. The longer this one's on feed, the more muscle and shape he's going to put on and he's just going to continue to get to where he needs to be to do good things.
A
Absolutely.
B
That one oak cow is actually a one oak out of the K2 donor that Sumptions raised. K2 is a monopoly. So again, this one goes back to some pretty darn good genetics on the bottom side as well. They've assumptions have raised several high sellers out of that K2 donor.
A
Well then lot 6 is another lock on but on a different cow. And turns out it was a heifer and I think it worked really, really well. That's really high tying, arrogant presence, all of the things and looks to be extremely soft footed and it likes to get out and go. Probably an older heifer of the group, but looks to be like she can run as a key. Am I correct on that?
B
Yeah, she would run as a key. Lock on puts lock on as a high key. So she's going to be in that three, three and a half percent key range. So again, one that's, yeah, like you say, extremely maternal and softer in her design and package. She is pretty stout and has some, some muscle and some shape to her, but softer in her rib and belly and just more maternal looking in her presence. Again, one that goes back to the, the, the icon bull and an Angus cow. So maternally this one's gonna be up there in terms of, you know, being able to go a couple different ways with her when it comes breeding time. I did not get her th tested. She could be a carrier. She. I would, I would say she probably is, but if she is not, she's got the hair quality and, and look that you could do a lot, a lot of different things with.
A
And then lot seven, you got another steer and it's a perfection over cowgill called Ruby. And it looks to be like she's demi sister. It's an April born steer that I think it worked really, really well. It's like you said in a Midwest state fair size show. I think this calf next fall definitely has the look, his color patterns even more intriguing.
B
Yeah, he's got a really cool look to him. You know, he's got that shorthorn color and presence calf that we actually thought about making a bull in his younger days. Just, he was so stout and so extreme in his build and muscle shape. And so we kind of held on there a while on, on what we were going to do with this guy. And as he continued to grow and things continued to evolve, we thought he'd just be better off as a steer. So we banded him. And I mean, yeah, you look at this calf, he's extremely flexible in his hawk. He sets down in a nice soft pastern. You get behind him and he's big, flat, hipped and you know, he's soft enough in his, in his cage. And I mean, this is a calf that I think is going to be ultra competitive in that shorthorn plus division at, at several Midwest state fairs.
A
Well, then you got probably one of my favorites of the sale and not eight. And she's a pure reflection out of the same cow. And what I think so neat is how you got two different sires on the same cow, both shorthorn indicative and. But this pure reflection is just flat awesome. Obviously she's an April born and she's a smaller sized one compared to her contemporaries, but I think just in terms of feature presence and look, she's got everything that you would want in a, in a shorthorn female.
B
Yeah, I mean, when I talked to Aaron about, you know, how I was, how I was going to breed this cow, I told him I was thinking about using his pure reflection bull. And, and you know, we, I sent him videos and we talked through things and he's just like, yeah, I think that can really, really work well. And you know, he was, he was definitely right. It sure clicked. She's, she's big bone, she's hairy, she's. She's stout in her build, she's elegant and enough through her front third one that, yeah, you really got to admire for what she's going to do both in the show ring and later on down the line as a. As a cow and potential donor, I think one that you can do a lot of different things with as a breeding piece for raising show steers.
A
And then lot nine, you have here I am over primo. Obviously, if you go to a breed type show, you can run this one in the key division. And so he is an April born. And so, I mean, I think this thing will work. Really? Really. I mean, honestly, you could take him to a Midwest state fair, run him in a key division. I think he'd have a lot of success.
B
Yeah, for sure. I got. I got him listed as a later state fair, But I think a good feeder can get this one going to an earlier Midwest state fair. This is a calf that again, has had a look since the beginning. We showed the primo daughter was actually my. Or the primo cow, excuse me, was actually my daughter's last show heifer. We showed her. She's a purebred Angus. We had to show her in the commercial world because she was so out there that year that you put her into an Angus show and you'd stand third every time because she was so freaky, so crazy haired and just so extreme. She was just a little bit too early for. For where that Angus deal went. And you can see it in her calf. I mean, one that just. He's extremely cool and cocky in his front end. And he's got plenty of muscle and shape yet soft enough in his rib and cage. And. And the same goes for his structure. Just a really nice, nice steer that can go out and be highly competitive.
A
And then lot 10, you got another fire in the hole, but on a different cow. And her name's Hollywood. Would you talk to me about the cow and then we can talk about the heifer because she is intriguing.
B
You bet. Hollywood is a female that we raised. It'd be a trust in me that's out of the big mama cow and which would be the mother to Lot 4. Hollywood was a heifer that we sent to the Shahneman family in North Dakota and retained half of her. And they showed her and had a successfully successful summer showing that heifer. And now we've brought her back. And since then she's done a real good job of raising competitive, high selling cattle for us. She's clicked with. With several different bulls. Maybe not quite as well as she clicked here with fire in the hole, but definitely a cow that because of this calf now and what she's done in the past is, is now entering the donor pen. We're going to begin flushing this cow.
A
Well, looks like it worked really well just with this heifer. I mean, her arrogance, presence, feet and legs, it's all, it's all got the right parts and pieces for sure. And then lot 11, you have another heifer and she's another fire in a hole. But on a female. You'll call Ice Pick. Can you talk to me about her? Yeah.
B
Ice Pick. Just a cow. So I, I ran some cows and, and I'm good friends with Bob Hein in Wessington Springs and I've seen how well his Ice Pick donor cow worked for him. And so I decided to get a, get a little semen and try to make one of my own. And we bred a commercial cow that way and she ended up having a heifer for us, so we kept her. And this is only the second calf that we've had out of this Ice Pick cow. And so she's pretty young. But last year she sold a market heifer also that went to Ohio. That was high seller in our second sale. And it was a painted up black and white heifer just like this one. So this cow is proving that she definitely, definitely can hold her own. Kind of was hoping that this one would have been a steer, but nonetheless it's, you know, you can't take away from the quality and the presence of this calf. She's, she's incredible. She's probably the widest hipped animal in the sale. She's extremely stout and powerful. High level of hair quality. Obviously her presence is like no other. And one that I think will go out and make a real, real solid market heifer. And then the sky's the limit after that.
A
Think her mated to bulls like how great thou art, say no more and such. I think they would work very, very well on her.
B
Yes, I, I would agree.
A
So then lot 12, you have another Ruby. We've talked about her before and then you've mentioned that Making Time sun earlier in the, in this preview. But, but talk to me about this heifer and where you'd like to see her land.
B
Yeah, so she's definitely going to be more of a breeding heifer type female. She's got some power to her, but she's flatter in terms of her muscle and her design. You, you look at her pedigree, she goes back to that Making Time son. So she's got Big Mama on the top side and then on the bottom side she's out of Demi's sister Ruby. This thing genetically is as packed with our top end Cows as you can get one, is she gonna blow you away in the show ring? Maybe not. She's going to be a competitive show heifer. But where this one's going to stand out probably more than anything is when you put this one in your pasture and you breed her, you're going to probably find that you can go a lot of different ways with this one and raise some very high marketable cattle. This if, if I were to keep one out of this sale for myself, knowing what I know about all of them, this is the one right here that I'm going to keep. I'm going to bring back home and make steers out of.
A
Well, she's got the build, the hair quality and looks like the flexibility at the surface to do all the right things for any future operation. And in 13 and 14 you have two Angus females and they're both out of this. The Rock bull looks like he's a 24 karat son. They're both purebred Angus. Am I correct on that?
B
Yeah, correct.
A
Awesome. Looks to be like they're half sisters and really, really got the, the presence and the look that they both inherited. But talk to me about those two.
B
Yeah, so we're, you know, typically we don't have, you know, breed type, these type of breed type heifers in our sale. So this is kind of something a little new for us. A great friend of ours who's in, helps out with, with a lot of cattle operation type things that we do here. Dan Ogren has been breeding hard and trying to convert some of his Angus cows over to the show type world. And I think he's got two here that really, really do that well. They come out of the, the Rock bull which was raised by Hurlbutts in South Dakota. That bull was supreme champion bull at the South Dakota State Fair a couple years back and Dan was able to purchase that bull and runs him on his. He, he runs around 120 purebred Angus cows and he was able to get that bull and run him on his cows and it's worked extremely well for him. He's got a group of heifers this year and most of them look like these two. The Family Ties bull on lot 13 that goes back to the Busch operation that everybody's familiar with as well. Family Ties was one of their pen bulls in Denver several years back and another one that Dan was able to purchase and run for a while. He's got a whole herd full of Family Ties females out there and he's a Bull that puts a, a ton of look and presence into, into the cattle and, and that was a big step for Ogre and Angus and was, was getting that bull and, and utilizing him getting some punch and some, some look put into those cattle and now he's, he's went back to the rock and this 24 carat genetics that has really kind of sharpened up those, those family ties to another level. And two females that are gonna be competitive in the show ring and as well as make tremendous cows at the end.
A
Well then your last I guess live lot would be lot 15 and she's a key or maintainer out of that bull that Rogers livestock has been promoting here called New decade. And then also is another demi. We've talked about her as well. April Born could run key or maintain her and I think she is really, really neat.
B
Yeah, we had three of these full sibs that we sold last year and they, we got a ton of interest on those heifers and you know I loved every one of those that we had last year and but there was, there was something in each one of them that it was like, well, I wish this was maybe just a little bit different or, or I wish we could change this. And I tell you what, this year this one puts it all together. This is exactly what I was hoping for when I mated this, when I put this mating together. This one has, I mean she's got the hair of a th carrying animal, which she's not. She's clean, she's got that hair. She's got that cool red look to her. She's got enough white chrome that really just makes her pop. She's extremely sound. She's got plenty of bone and stoutness to her, yet she's elegant and feminine in her design. This is a female that we truly should not be selling. We should be keeping this one back and she should be destined for a don't our donor pen and, and ready to take it to the next level. But one that we have to, you know, we just have to sell her and we have to move on from it and someone's gonna be real, real happy when they get this one.
A
So then you got lot 16 and 17. It looks like rights to one successful flush out of your Bella and Trixie cow. Talk to me about both of these females and the results of what you've gotten out of them so far.
B
Yeah, so Bella, we, we've seen some of the, you know, some of her calves in the sale here. Lot one, lot two are two of her, two of her best calves that, that she's produced for us. She's also had a steer worth the weights here that went to Tusa that really was successful for him. She just seems to work extremely well whenever we breed her to any of these really clubby type bulls. A cow or donor that we've never really offered. I think we've offered her twice. We've offered two flush options on her but we haven't really offered her that often with what she's produced this year we thought you know, maybe we'll throw her out there and see if anybody wants to give her a try again and yeah, let some people go on her. She's her full sib. We sold a full sib steer probably five, six years ago, seven years ago now actually that went to the Walsh family and they were very successful with and this was out of the same flush actually that year. And you know we, we held on to her. We never offered her for sale and we're sure glad we did because she just continues to, to do the right things for us. We even have in our first sale this year we had a daughter that was out of our making time bull that we kept back that had the high seller in our first sale this year. So a cow that just continues to produce and do the right things for us really no matter how we seem to get her bread.
A
Well then I guess we talk about Trixie as well.
B
Yeah, Trixie's new, new to the donor pen. This would be a tricked out out of the get you some voodoo cow that we purchased from Garth Simpson and this was, this is the one and only female to date that we ever had out of flushing that voodoo cow. Everything that we got was steers and, and those steers have been multiple time high sellers for us and we had this one and decided to retain her last year just because she was the first female we had and we lost the cow. So we held onto her. We haven't flushed her. This would be a first time opportunity for anyone. We're actually going to flush her before the sale. She's lined up to go in here this week actually. So we're going to flush her and then once we get ours out of the way she'll be open for anybody else that would like to give her a shot. And with her genetic backing, I mean I think everybody's familiar with that voodoo cow of Garths and what she's been been capable of doing. Here I am be a three quarter sib to this heifer Garth sold last year for 36,000. So a heifer that we're extremely high on, one that obviously we haven't even seen a calf out of her yet, but we're ready to flush her. So one that we just thought we'd throw out there and see if anybody else wanted to roll the dice with us.
A
Looks like, like I said before, really deep set on in this online sale. And I think it there's definitely a lot of heifers in here that have a lot of potential and steers that I think could definitely their spot at any state fair or Denver Fort Worth type shows all really nice holdover calves as well. So with all this said, Mr. Scogland, I appreciate you coming on and letting us do this preview for you. If there's anything else you want to tack on for potential customers or listeners to hear, go ahead.
B
Yeah, I mean, I'm we're glad, glad to be here and glad you had us on. And if, if anyone has any questions or, or wants to know more about these, I certainly encourage them to give us a call or give me a call. That's I love talking cattle and I would love to tell you more about, about these and what I think they can do. And you know, something that I think everybody, everybody probably proclaims but maybe doesn't, doesn't stand behind is, you know, hey, we want to be there for the whole ride. So if, if you're someone that happens to be lucky enough to get one of these animals, we'd sure like to be involved as much as possible as you take them down the line. And, you know, with any help as far as feeding or breeding or any recommendations that are needed from us, more than happy to give out, I guess.
A
Yes, sir.
B
For sure.
A
Well, with all this said, their sale is on October 27th on SE Online Sales, and the link will be posted with this episode as well as on social media. So for anybody that's interested, you'll find the link there. And then if you need to contact Mr. Skogland, his number is 605-290-8463. And so with all this said, we thank you for coming on. We appreciate you trusting us for to present your cattle to the public as well. And so with all this said, empowerment is here.
Host: Weston Hendrix / Luke Domingue
Guest: Mr. Skoglund, Skoglund Cattle Company
Date: October 23, 2025
Topic: In-depth preview and discussion of the upcoming Skoglund Cattle Company steer and heifer sale (October 27th, SC Online Sales), including breeding philosophy, key lots, genetic highlights, and perspective for prospective buyers.
This episode dives into the Skoglund Cattle Company's highly anticipated annual sale, with Mr. Skoglund himself giving an insider's look into each of the sale lots—a lineup of steers and heifers bred for both show and performance. The discussion covers the origins and growth of the operation, detailed breakdowns of standout lots, and advice on maximizing the potential of these cattle for both showing and building herd quality.
Mr. Skoglund (on customer service):
“We want to be there for the whole ride. So if you’re someone that happens to be lucky enough to get one of these animals, we’d sure like to be involved as much as possible as you take them down the line.” (37:53)
On breeder philosophy:
“Bella…she just seems to click no matter what we breed her to.” — Mr. Skoglund during discussion of sale-topping cow families (03:23)
On sale depth:
“There’s definitely a lot of heifers in here that have a lot of potential and steers that…could definitely earn their spot at any state fair or Denver/Fort Worth type shows.” — Host summary (37:17)
The episode is technical and detail-rich, balancing practical show ring advice (“coast him along for a holdover”) with personal reflections and family stories. The camaraderie between host and guest allows for a casual yet informative tone—where genetic detail and practical cattle showing/breeding considerations get equal billing.
This summary should give prospective buyers, show families, and fellow breeders a comprehensive understanding of both the cattle on offer and the Skoglund program’s philosophy and support network.