EmpowerU Podcast: "The Bloodline Blueprint Genetic Sale Preview"

Host: Weston Hendrix
Guest: Josh Streetmatter (Josh Streetmatter Cattle)
Date: March 2, 2026

Episode Overview

In this dynamic episode of EmpowerU, host Weston Hendrix sits down with Josh Streetmatter for an in-depth preview of the highly anticipated Bloodline Blueprint Genetic Sale, scheduled for March 8. The conversation covers the background of Streetmatter Cattle, highlights elite donors and embryo lots, and provides listeners with detailed insights into the breeding, performance, and potential of the cattle genetics on offer. This episode is tailored for livestock enthusiasts seeking high-caliber show and donor cattle genetics, with a focus on practical insights, breeding philosophy, and customer empowerment.

Streetmatter Cattle: Introduction & Philosophy

[00:00-01:53]

• Josh Streetmatter’s Background:
  Josh introduces himself, his wife Marissa, and their daughter Isla as owners/operators of Streetmatter Cattle in Boswell, Indiana. A lifelong cattleman, Josh is a Purdue National Champion livestock judging alumnus, and since 2019-2020, he has been building a highly competitive cow herd focused on show steers and heifers.

  • Quote (Josh, 00:47):
    “We’ve been fortunate enough to have a bit of success here recently and just love working with juniors alongside other cattle breeders that are like minded and are very competitive.”

• Program Goals:

  • To offer elite, consistent genetics to exhibitors and breeders nationally.
  • To mentor and support youth and fellow breeders in the livestock industry.

Lot & Genetic Offerings Breakdown

Lot X: Open Donor—Full Sieved Boyert’s Tammy Cow

[01:53-04:21]

• Highlight: 9.13% Key open donor female, out of right direction x Tamale.
• Reason for Sale: Limited herd size and pasture; large inventory of frozen embryos.
• Cow’s Strengths: Consistent producer (avg. 8 IVF embryos per flush), “super consistent,” with “added body shape as well as doability.”
• Quote (Josh, 03:10):
  “She looks like that as she roams the pasture...She is what she is. Kind of hard to let this one go, but she’s got a lot of life left in her and just feel like it’s the right thing to do to share with somebody that’s wanting to get their program going.”

Lot 1: How Great Thou Art x Eva (I-80 Daughter) – Sexed Male Embryos

[04:21-06:05]

• Mating: How Great Thou Art on Eva (I-80 x Total Solution).
• Key Points:
  • Full sibs to 3rd Overall Steer at Indiana State Fair.
  • Consistent, show-winning progeny with “long necks, big fat wheels, and sexy feet.”
  • Proven ROI; versatility for key or main shows.
• Quote (Josh, 05:08):
  “If you’re looking for a quick ROI, this is the place to be...the How Great Evas have been super good for us.”

Lot 2: Choice—How Great or Golden Ticket x Eva – Sexed Male Embryos

[06:05-07:39]

• Golden Ticket Appeal: Targeting southern markets; color variability from Eva’s red gene.
• Mating Goals: Added market diversity, attractive and muscular progeny.
• Quote (Josh, 06:55):
  “She’s got a donor picture...she’s almost a brindle color. So obviously a red jean carrier...We thought that Golden Ticket would be a fun way to go to throw a little added color in there to diversify in some markets.”

Lot 3: Driving 80 / Hits Different x Jenny from the Block – Sexed Female Embryos

[07:39-10:00]

• Mating: Driving 80 or Hits Different on “Jenny from the Block.”
• Key Features:
  • Maternal look, robust rib, level design, “high pinned and level made.”
  • First calf won Indiana State Fair Champion Maine; lots show promise.
• Quote (Josh, 09:35):
  “This may be the last time we offer some Hits Different or any of this type of mating because quite frankly I expect big, big things. So I’d get in now before we quit selling them to be honest with you.”

Lot 4: How Great / Chasing Greatness x Miley – Sexed Male Embryos

[10:00-12:00]

• Notable Progeny: First embryo steer sold for $50,000.
• Cow Family: Garth on Miley direct daughter; partnership with “Goat.”
• Choice: Buyer can choose between How Great or Chasing Greatness sire.
• Quote (Josh, 11:00):
  “Here’s your opportunity to own full sibs to that $50,000 steer...there’s no more consistency than the Miley cow family.”

Lot 5: Bankroll x Lot X Donor – Sexed Female Embryos

[12:00-13:14]

• Highlight: Sim Solution or Key Composite options for dual registration.
• Progeny: “Hairy, great looking, balanced” heifers with high sale potential.
• Quote (Josh, 12:30):
  “Look for her to be a sale feature here this fall. Really excited about that mating again.”

Lot 6: Revenant x Lot X Donor – Sexed Female Embryos

[13:14-14:01]

• Key Points: Retained or replacement donors; progeny have power, muscle, and “lots of donor cow potential.”
• Sire: Revenant, sire of Schaefers’s popular Revelation bull.
• Quote (Josh, 13:38):
  “I think these are going to be elite donor cows that whether they hit their stripes in the show ring are not are going to absolutely ring the bell in the pasture.”

Lot 7: Here I Am x Lot X Donor – Sexed Male Embryos

[14:01-15:13]

• Mating Rationale: Combines Here I Am with a right direction/Heat Wave cow, aiming for steers with “lots of bone, lots of hair, lots of look.”
• Expectations: Added feedability and doability; potential for color.
• Quote (Josh, 14:32):
  “I am just over the hill excited about what this could do...I think it’s going to be a home run.”

Lot 8: Here I Am x Bella’s Girl – Sexed Male Embryos

[15:13-17:04]

• Donor Background: Fu Manchu x Dirty Hairy; donor owned by Josh’s father-in-law.
• Notable Progeny: Steer shown by Wagler family—top Indiana Jackpot steer; first offspring sold for $30K+.
• Customer Support: Josh emphasizes helping market progeny after purchase.
• Quote (Josh, 16:35):
  “If you buy these, I’m going to be your first call because I’d be more than happy to sell these and sell them high.”

Lot 9: Safe and Sound x Nancy (Broker x Style) – Sexed Female Embryos

[17:04-18:57]

• Cow Highlights: Half-blood Simmental, extremely long necked, robust, and “outlier” status.
• Progeny: Consistently stamps “modern, high-tying, big, fat footed, and plenty of dimension.”
• Quote (Josh, 17:58):
  “People talk about cow’s foot sitting inside a dinner plate. I don’t think this one’s foot would fit inside a dinner plate. I think we need a serving tray.”

Lot 10: Jump Start x Sarah (Stockdale Sarah’s Dream) – Sexed Female Embryos

[18:57-20:13]

• Breed: Lim-Flex.
• Cow Family: Sarah’s Dream lineage; champion show heifer background.
• Progeny Traits: “Big haired, really big wheeled, sexy long necked,” with depth and maternal quality.
• Quote (Josh, 19:35):
  “That’s really the modern show heifer...as modern as you could get.”

Lot 11: Here I Am x Second Miley Cow – Sexed Male Embryos

[20:13-21:05]

• Different Miley Cow: Man to Man x Miley ADT.
• Progeny Traits: “Short backed, long necked, big, stout legged and loads of shag.”
• Quote (Josh, 20:49):
  “Modern show steers that’ll be short backed, long necked...and loads of shag.”

Lots 12-15: Semen Lots

[21:05-21:24]

• Bulls Offered: In Game, Bankroll, Class on Class—highly recognized and in-demand sires.
• Comment: Unique opportunity for semen from hard-to-find or high-profile bulls.

Customer Engagement & Program Commitment

[21:24-22:01]

• Josh emphasizes the ongoing partnership with buyers, providing advice, market support, and follow-up as calves progress.
  • Quote (Josh, 21:36):
    “If you invest in the program, we just want it to be successful for you.”

Memorable Quotes

• “She is what she is. She looks like that as she roams the pasture.” — Josh, [03:10]
• “If you’re looking for a quick ROI, this is the place to be.” — Josh, [05:08]
• “This may be the last time we offer some Hits Different...I expect big, big things.” — Josh, [09:35]
• “People talk about cow’s foot sitting inside a dinner plate...I think we need a serving tray.” — Josh, [17:58]
• “If you buy these, I’m going to be your first call because I'd be more than happy to sell these and sell them high.” — Josh, [16:35]

Important Timestamps

• [00:00-01:53]: Introduction, Streetmatter background and philosophy
• [01:53-04:21]: Lot X — Boyert’s Tammy open donor details
• [04:21-06:05]: Lot 1 — How Great x Eva
• [06:05-07:39]: Lot 2 — How Great/Golden Ticket x Eva
• [07:39-10:00]: Lot 3 — Driving 80/Hits Different x Jenny from the Block
• [10:00-12:00]: Lot 4 — How Great/Chasing Greatness x Miley
• [12:00-13:14]: Lot 5 — Bankroll x Lot X Donor
• [13:14-14:01]: Lot 6 — Revenant x Lot X Donor
• [14:01-15:13]: Lot 7 — Here I Am x Lot X Donor
• [15:13-17:04]: Lot 8 — Here I Am x Bella’s Girl
• [17:04-18:57]: Lot 9 — Safe and Sound x Nancy
• [18:57-20:13]: Lot 10 — Jump Start x Sarah
• [20:13-21:05]: Lot 11 — Here I Am x Miley (2nd cow)
• [21:05-21:24]: Lots 12–15 — Semen packages

Final Notes & How to Participate

• The Bloodline Blueprint Genetic Sale happens March 8 (on SEO).
• Josh and Marissa are dedicated not only to selling high-caliber genetics but also to helping buyers succeed and stay involved in their animals’ development.
• Contact: Josh’s number is listed on the sale site for questions and follow-up.

This episode provides a thorough, honest, and practical look at elite genetics backed by a passionate breeder committed to customer service and industry advancement. Whether you’re in the cattle business or an enthusiast looking to start, Josh and Weston’s conversation delivers insight, expertise, and actionable details on every offering in the sale.