EmpowerU Podcast — “Trademark Genetics Angus Elite Preview”
Date: December 11, 2025
Host: Weston Hendrix
Guest: Madison Fisher (Trademark Genetics, Hempstead, TX)
Episode Overview
This episode of the EmpowerU podcast spotlights the upcoming Angus Elite Sale, specifically highlighting Trademark Genetics’ Lot 8, a flush opportunity on an exceptional show heifer, Lady Driven 450. Host Weston Hendrix talks with Madison Fisher about the heifer’s unique qualities, her impressive show history, genetic background, and why she is a game-changing addition to any herd. The conversation offers valuable insights for livestock breeders and buyers interested in acquiring elite Red Angus genetics.
Key Discussion Points & Insights
1. Background on the Series and Trademark Genetics
- Weston shares they've been busy with college finals and travel but are restarting their livestock sale previews.
- Personal connection: Weston emphasizes his strong relationship with the Fisher family and Trademark Genetics, underscoring credibility and insider insight as they present Lot 8.
“I love representing them and being able to part of their operation and family.” — Weston Hendrix [00:27]
2. Introduction to Lot 8: Lady Driven 450
- Madison Fisher introduces herself and details the lot offered:
- Lot 8 in the Angus Elite Sale on CCI Live (December 11th, 3:30 PM Pacific / 5:30 PM Central)
- A flush on Lady Driven 450, an outstanding Red Angus show heifer with a notable track record.
- Key show achievements:
- Division winner at Cattleman's Congress (open and junior shows)
- Grand Champion at Houston Livestock Show and Rodeo
- Fourth overall female at the Red Angus Youth Expo in Springfield, MO
“She’s been pretty successful this past show season...pretty excited.” — Madison Fisher [01:23]
3. Story Behind Acquiring Lady Driven 450
- Madison shares how she found the heifer via a Facebook ad from Cody LaFrance during her freshman year.
- Immediate impression: Saw her unique structure and knew “she’s the one.”
- Key attributes: Foot size and shape, flexibility, stoutness, bold body, rib shape, power, and a proportional, attractive side profile.
“As soon as I showed up and I saw that heifer in the pen by herself, I was like, I texted my parents and I was like, you know, we need her. She’s the one.” — Madison Fisher [02:32]
4. Details of the Offering & Buyer Benefits
- The sale is for an IVF flush:
- Guarantee — Minimum 6 embryos and two 60-day pregnancies, uncapped flush (all embryos kept by the buyer).
- Flush available mid-April; the heifer calves after Congress in January.
- This offering is highlighted as a rare opportunity to access proven, high-quality genetics.
“If you want something to get your hands on some high quality genetics that are proven, you know, I think this is a great opportunity.” — Madison Fisher [03:50]
5. Advice on Sire Pairings & Genetic Versatility
- Madison recommends potential flush pairings:
- Duff No Fear, Riz Territory, Hollywood, John Wick, and the exclusive Moon Pie
- Emphasizes flexibility — the heifer's qualities complement a variety of breeding objectives.
“She’s so functional and flexible...that makes her versatile for a lot of different bulls.” — Madison Fisher [04:24]
- Notes that the best match depends on the buyer’s operational goals.
6. Genetic Pedigree and Breeding Philosophy
- Lady Driven 450’s lineage:
- Sire: Man Pinnacle 7:12 (noted for producing high-tying, attractive cattle)
- Dam: Durst Emily 726E (a "cornerstone" for Wyatt Durst in Kansas)
- The focus at Trademark Genetics: Cattle that combine structural soundness, body shape, dimension, and a feminine look.
“She’s got the volume, she’s got the dimension, yet it’s still impressive. She throws it with such a high tying and feminine look up front.” — Madison Fisher [05:52] “This pedigree makes it unique because one, it’s a complete outcross to anything that we have.” — Madison Fisher [06:33]
- Outcross genetics highlighted as a rare and valuable trait for progressive breeding operations.
7. Dual-Purpose Cow: Show Ring & Pasture Performance
- Madison re-emphasizes the heifer’s value beyond the show ring:
- Selected to thrive in both competitive showing and as a productive pasture female
- Foot quality and structural correctness noted as particularly strong points
“She will thrive as a donor cow and she will be a cornerstone in my operation...there’s not more you can ask for in a female.” — Madison Fisher [08:06]
8. Sale Logistics and Contact Information
- Sale details:
- December 11, live in Las Vegas; online bidding via CCI Live
- Catalog accessible via SC (presumably Show Circuit)
- Madison and Mandy Fisher are available for inquiries; contact info is readily available on their website and social channels.
Notable Quotes & Moments
-
On Finding the Heifer:
“As soon as I showed up and I saw that heifer in the pen by herself, I was like, I texted my parents and I was like, you know, we need her. She’s the one.” — Madison Fisher [02:32] -
On the Offering’s Value:
“If you want something to get your hands on some high quality genetics that are proven, you know, I think this is a great opportunity.” — Madison Fisher [03:50] -
On Genetic Outcross Advantage:
“This pedigree makes it unique because one, it’s a complete outcross to anything that we have. So that makes it pretty unique for us.” — Madison Fisher [06:33] -
On Dual Purpose Selection:
“This heifer’s not just a show heifer by any means. You know, our cattle are picked out specifically to thrive in both the show ring, but also in the pasture.” — Madison Fisher [07:58]
Timestamps for Key Segments
- 00:00 — Introduction & Host’s Connection to Trademark Genetics
- 01:05 — Madison Fisher introduces the Lot 8 offering and show accomplishments
- 02:09 — The story of acquiring Lady Driven 450
- 03:26 — Flush offer details (embryo guarantees, timing, availability)
- 04:19 — Bull pairing advice, versatility of the heifer's genetics
- 05:31 — Discussion of pedigree and breeding philosophy
- 07:58 — Emphasis on the donor female’s pasture and production potential
- 08:40 — Wrap-up, sale logistics, and contact information
Conclusion
This preview makes clear that Lady Driven 450 is a true standout with significant potential as a donor cow, backed by a unique outcross pedigree and proven show record. The flush offering in the Angus Elite Sale presents breeders and buyers a rare opportunity to incorporate elite, versatile genetics into their own programs. Madison and Trademark Genetics offer direct support for potential buyers, encapsulating the EmpowerU ethos — providing knowledge, confidence, and accessible leadership within the livestock industry.