EmpowerU Podcast: Ward Brothers Special 2-in-1 Sale Preview
Hosts: Weston Hendrix, Luke Domingue
Guest: Carter Ward
Date Released: December 18, 2025
Episode Type: In-depth livestock sale preview, Ward Brothers double-header sale spotlight
Episode Overview
This episode offers a comprehensive preview of the upcoming Ward Brothers livestock sales—two distinct yet combined online events slated for December 21st, 2025. Host Weston Hendrix sits down with Carter Ward, who provides detailed insights into both the Ward Brothers Merry Christmas Online Heifer Sale (focused chiefly on elite Angus genetics) and the Campbell Ward Hereford & Multi-Breed Sale (showcasing Herefords, Lim Flex, Simmentals, Maines, and more). The conversation covers standout lots, unique pedigrees, donor cow success stories, and actionable advice for prospective buyers. The tone is passionate, informative, and warmly personal, with Carter and Weston trading stories and expertise.
Key Discussion Points and Insights
1. Introduction & Sale Structure (00:00 – 02:00)
- Setting: Weston introduces the podcast from a Best Western in Oklahoma during Winter Workout.
- Sale Overview: Carter introduces himself and details the two back-to-back online sales via SC Online Sales (00:48).
- Ward Brothers Sale: Focus on Angus heifers, embryos, and matriarch pedigree lines.
- Campbell Ward Sale: Features Herefords, Lim Flex, Simmentals, Maines, etc.
Notable Quote:
"We're very, very excited to do business with the Ward family... they've got a tremendous two sales that we're going to cover tonight." – Weston Hendrix (00:22)
2. Angus Heifers Spotlight—Ward Brothers Sale
Lot 1: WB Princess 534 (02:03 – 04:32)
- Pedigree: Daughter of EXAR Princess 6680 (“Pebbles”), a Triple Crown winner, major Angus matriarch.
- Production Record: Full sisters have won/influenced major shows (Atlantic Nationals, Missouri State Fair, Ozark Empire Fair).
- Retained Interest: Selling half-interest due to high value/future potential.
"Not a better way to start off than lot one... She is somewhat of a matriarch, if you will, and kind of the leading producer, leading donor here." – Carter Ward (02:32)
Lot 2: Dignity Heifer (04:34 – 06:47)
- Sire Line: Out of ‘Dignity’—an INSIGHT/Nawotski cow cross, with multiple national champion background.
- Dam Line: From 1052 cow (Jr National winner, Denver reserve).
- Retention: Keeping half, "just a knockout pedigree."
"On both sides of this Lot 2's pedigree have champions." – Carter Ward (04:49)
Lot 3: PVF Marvel Heifer (06:49 – 08:46)
- Pedigree: Sired by Marvel, out of 1052 (making her a full sibling to a Texas major champion for Braxton Cole).
- Notes: Selling full interest; “impeccable pedigree.”
Lots 4, 5, 6: PVF Kingpin x 1052 (08:46 – 10:38)
- Details: Three full sisters—double-bred Lucy cow family, high-sellers from the October sale, May and younger ages, big genetic promise.
- Commentary: “When it hits, it hits. And boy, has this worked really, really good.” – Carter Ward (09:08)
Lot 7: Main/Ki Heifer by Full Tilt (10:38 – 12:57)
- Dual Registration: Main Angus and Low Key; outcross mating between Angus and Main cow families.
- Maternal Line: Goes back to Pebbles (Swifty is the dam), related to recent supreme champions.
Lot 8: Consignor Heifer by PVF Marvel (12:59 – 13:54)
- High Praise: "Very special animal... up-headed, good-looking, big feet and legs to go with it." – Carter (13:17)
3. Embryo Lots in Ward Brothers Sale (13:54 – 15:56)
- Lot 9: Rally x Nikki Six—three embryos; Nikki Six is a Pebbles descendant with strong show record.
- Lot 10: Executive Decision x Pearl—Pearl is a premier Pendleton Pebbles donor; embryos proven, related to champions.
4. Campbell Ward Hereford & Multi-Breed Sale in Focus
Lot 8: Contender x Bonnie Hereford (16:58 – 18:45)
- Pedigree: Full sister to October high seller and two major Missouri State Fair champions.
- Dam: “Bonnie” – star Hereford donor, prolific and consistent.
- Retained Interest: Selling half.
"Our Bonnie cow in the Hereford is doing that. And she's doing a tremendous job... every one of her calves are very, very high quality." – Carter Ward (17:44)
Lot 9: On Demand x Bonnie Hereford (18:47 – 19:47)
- Type: May-born polled, maternal and structurally excellent, “incredible dimension rib shape.”
Lot 10: Ms. Traveler 2350—Hereford (19:48 – 21:41)
- Acquisition: Pick of herd from Roush family (South Dakota), outcross pedigree for show ring and long-term value.
“More of a production pedigree... that you don't come across very, very often.” – Carter (20:35)
Lot 11: Dignity x Google Lim Flex (21:41 – 23:21)
- Note: Daughter of national champion cow “Google” (Larissa/Charmed line), praised for rib cage, flexibility, and growth.
Lots 12 & 13: Main Angus by All Me (23:21 – 25:39)
- Source: Raised by partners Jake and Terry Campbell.
- Type: Lot 12 “longer bodied, real feminine, real good looking”; Lot 13 “ready to be successful in the show ring right now.”
Lot 14: 3/4 Simmental by Bold Move (25:39 – 27:06)
- Find: Purchased in Indiana, one generation away from being purebred; structure and foot quality emphasized.
5. Special Features & Embryos (27:06 – 30:02)
- X Lot Hereford Female: Accidental “X Lot” (late addition); full sister to Lot 8, top genetics.
- Three Embryo Lots: Out of donor “Georgie” (prolific, show-proven), including 22, 96 and Thomas County matings.
"That cow's done an exceptional job. She raised an $80,000 heifer here two years ago... pretty awesome genetics." – Carter (28:46)
Notable Quotes & Memorable Moments
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On Donor Cows:
“Our Bonnie cow in the Hereford is doing that. And she's doing a tremendous job… every one of her calves are very, very high quality.” – Carter Ward (17:44)
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On Teamwork & Faith in Genetics:
“I could go on and on about them... genetics kind of speak for herself. That is an outstanding female.” – Carter (03:15)
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On Structure and Longevity:
“Build structure never goes out of style and it'll last a lifetime. This is the kind that I would want to build a herd off of also.” – Carter (26:15)
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On Sale Structure:
“They are combined, just two different separate sales.” – Weston Hendrix (15:59)
“Both of them are on SC online sales... just go check them out online.” – Carter Ward (00:48)
Timestamps for Important Segments
- 00:00-02:00: Introduction, sale overview
- 02:03-13:54: Ward Brothers Merry Christmas Online Heifer Sale—detailed lot-by-lot discussion
- 13:54-15:56: Embryo lots—Ward Brothers
- 16:58-27:06: Campbell Ward Hereford & Multi-Breed Sale—detailed lot-by-lot discussion
- 27:06-30:02: X Lot special and embryo lots
- Throughout: Personal anecdotes, matriarch cow stories, and actionable buying advice
Flow and Tone
- Candid, passionate, and highly knowledgeable throughout.
- Heavy emphasis on family, matriarch donors, cow power, and transparency on genetics and performance.
- Carter’s commentary is peppered with genuine gratitude, humor about “accidental” successes, and practical advice for buyers.
Summary Takeaways
Listeners are treated to a masterclass in evaluating show-quality genetics and a guided tour of two premier livestock sales. Carter Ward’s detailed breakdowns cover not only the individual animals but also the lineage, donor productivity, and why each lot was selected or retained. Both new and experienced cattle buyers will walk away with a firm grasp of what’s on offer, which genetics are red-hot, and which families are building their future herds around these pedigrees.
All lots discussed will be available online via SC Online Sales on December 21st, 2025.
Contact details for Carter and representatives are provided throughout for interested buyers.
For further information, visit SC Online Sales, or reach out to Carter Ward and the Ward family, as mentioned throughout the episode.