What's your favorite color? If you ask the algorithm, the answer is probably beige. The internet loves neutrals. Aesthetic coffee shop videos feature white walls and minimalist decor. Influencers film from houses decked out with all the beige fixings. When you shop online, you'll be presented with products in a wide range of bland colors — from eggshell, to taupe, to... slightly darker taupe.

So where did all the color go?

Hayley DeRoche, a librarian and writer known as SadBeige on Tiktok, has been watching this unfold for a while. Hosts Ben and Amory talk with Hayley about the internet's love affair with beige and discuss her new book “Dress Your Baby In Sage and Taupe: A Handbook for the Sad Beige Parent.”

Show notes:

SadBeige (TikTok)
The tyranny of the algorithm: why every coffee shop looks the same (The Guardian)
You read that white: Pantone's 2026 Color of the Year is 'Cloud Dancer' (NPR)

Credits: This episode was produced by Kalyani Saxena, and co-hosted by Amory Sivertson and Ben Brock Johnson. It was edited by Meg Cramer. Mix and sound design by Marquis Neal.

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A Beige New World