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What if vegetables are poison? What if, instead, humans evolved to consume an animal-based diet of steak, liver, brain, testicles, eggs, butter, and milk?

Shirtless influencers on TikTok and Instagram have acquired millions of followers promoting the carnivore diet. They say studies linking meat consumption and heart disease are flawed — and plant foods are making people sick.

Likewise, meatfluencers say the livestock industry has no significant impact on the climate crisis despite abundant evidence suggesting otherwise.

No controlled studies have been published confirming the advertised benefits of the carnivore diet. Yet, its popularity online is undeniable. Endless Thread looks at how social media cooked up the anti-establishment wellness trend.

You can find our transcript, with links and additional resources, here: www.wbur.org/carnivore

Credits: This episode was produced by Dean Russell and Ben Brock Johnson. Mixing and sound design by Emily Jankowski. Ben Brock Johnson and Dean Russell are the co-hosts.

Image Credit: Peter Dazeley/Getty