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Who Are The Ubers of Energy & How Do They Create Brands? - Energy Efficiency Markets Podcast | Wave AI Podcast Notes

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Who Are The Ubers of Energy & How Do They Create Brands? - Energy Efficiency Markets Podcast cover

Who Are The Ubers of Energy & How Do They Create Brands?

Energy Efficiency Markets Podcast

Tue Jan 05 2016

In this podcast, Fridrik Larsens, CEO of Larsen Energy Branding--likely the first CEO in the world to get a Ph.D in energy branding—defines energy branding and explains why many companies are doing a bad job of establishing a clear, consistent and compelling brand.

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