Last year, only 9% of Americans spoke to a farmer about their food. Evan Harrison, CEO of Kiss the Ground, is here to change that with an approach to regenerative agriculture designed to bring the concept into the mainstream through strategic storytelling.

Its impact is already being felt. This year, Kiss the Ground has produced 400 pieces of content to reach 2 million people monthly, turning farmers into the real rock stars of the movement.

In this conversation with Jennifer + Kati, Evan offers his data-driven approach to awareness building, how his music industry background at iHeartRadio and BMG shaped his nonprofit leadership style, and why leading with health instead of climate alarm is the key to resonating more and more.

Have a question for us? Email us today at engagingesg@gmail.com!

Learn more about Engaging ESG at bit.ly/EngagingESGpod.

Our theme music is "Lost in Translation" by Wendy Marcini and Elvin Vangard.

Show links

Learn about: Kiss the Ground

Watch: Kiss the Ground documentary

Watch: Stories of Regeneration with Dan Barber

Follow: 5 with a Farmer

Read: Project Drawdown

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