Lucy Bedewi is an entrepreneur and copywriter who built her copywriting business, My Write Hand Women, after graduating college during the pandemic. Lucy is a self-proclaimed personality-driven copywriter which means she believes the key to great copy is leaning into the characteristics that make you and your business unique. In this episode, Lucy shares a ton of insight into how entrepreneurs and brands can discover their brand voice and incorporate that into their website copy. We also discuss the differences between website copy, sales page copy, email copy, social media copy and the keys to writing successful copy for each medium. Lucy also shares with us her four C’s of converting copy and why each element is essential. If you’re looking to step-up your brand’s copy I highly recommend taking Lucy’s brand voice quiz and checking out her website. Also don’t forget to follow her on social media as well!

Lucy’s Website: https://www.mywritehan dwoman.com/

Lucy’s Instagram: @mywritehandwoman

Lucy’s Facebook: My Write Hand Woman

Lucy’s LinkedIn: Lucy Bedewi

Melissa's Website: https://melissarittenhouse.co/

Melissa's Instagram: @melissa_rittenhouse

Melissa's TikTok: @melissa_rittenhouse

Melissa's Twitter: @Virtual_Melissa