Peter Kraft is the Founder and President of Evolution Labs. Prior to founding Evolution Labs, Kraft was instrumental in forming and re-envisioning two educational software companies that led the industry in recruitment, enrollment and retention of college students. He co-founded GoalQuest in 2000 and served as its CEO until 2007 when he spearheaded the company’s acquisition by EducationDynamics. Kraft served as President of the enrollment and retention division of EducationDynamics from 2007 to 2009.

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