What if the secret to growing your business wasn’t working harder—but building something that works without you?

In this episode, I’m joined by Zulfiya Forsythe, a Boston-based entrepreneur, wife, and mom who's quietly helping business owners eliminate over one million hours of repetitive work through the power of AI agents. After being laid off during her first pregnancy, Zulfiya landed a $4,600 freelance project—and never looked back. Today, she runs Omadli Group, an AI automation agency that empowers founders to reclaim their time, scale with confidence, and step fully into the visionary role they were meant for.

We talk about the emotional side of being the bottleneck in your own business, the shift from hustle to freedom, and what it really looks like to grow with integrity and ease. Zulfiya even gives us a live demo of one of her AI voice agents—and trust me, it’s wild how human it sounds.

If you’ve ever felt like your business owns you, or you’re stuck doing everything yourself, this conversation will change how you think about delegation, technology, and the kind of CEO you truly want to be.

Watch this episode on YouTube: https://youtu.be/XAYv0aaXkSs

📲 Connect with Zulfiya:

🌐 omadligroup.com

📧 info@omadligroup.com

📸 Instagram: @zulfiyaforsythe

Follow Kelley:

Website: www.entrepreneurialelevation.ca

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Instagram: https://www.instagram.com/kelleybeveridge/

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Disclaimer

The Entrepreneurial Elevation Podcast and content posted by Kelley Beveridge is presented solely for general informational, educational, and entertainment purposes. The use of information on this podcast or materials linked from this podcast or website is at the user's own risk. It is not intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical or mental health condition they may have and should seek the assistance of their healthcare professionals for any such conditions.

Transcript

[00:00] Kelley introduces guest Zulfiya Forsythe, CEO of Moly Group, a data analytics and AI firm. They preview the conversation on streamlining operations using AI agents.

[05:00] Zulfiya shares her entrepreneurial journey, starting after being laid off in 2020. Her first freelance job gave her confidence, and she still keeps her first $4,600 check as motivation.

[10:00] She balanced a full-time job, a scrappy real estate project, and motherhood while building her business. A second layoff in 2023 pushed her to pursue entrepreneurship full-time.

[15:00] Facing fear and uncertainty, she joined coaching programs and communities. Key lessons: the importance of mentorship, focusing on a niche, and avoiding “analysis paralysis.”

[20:00] Zulfiya explains AI agents as large language models fine-tuned for tasks like customer service or project management, able to interact naturally through voice or text.

[25:00] She stresses every business should adopt AI. Competitors are already using it, and without innovation, companies risk falling behind.

[30:00] Example: In construction services, 65% of incoming calls are missed. Her AI agent “Vicky” answers calls, books appointments, logs data, and follows up, solving costly operational leaks.

[35:00] On cost fears: hiring staff is more expensive and less reliable than AI agents, which scale seamlessly. She predicts jobs like data entry will fade, replaced by AI oversight roles.

[38:00] Live demo of “Vicky” shows how the AI handles HVAC calls with natural conversation, humor, and efficiency, leaving Kelley impressed at its human-like interaction.

[42:00] Zulfiya defines success as “1% better every day” and credits her husband’s belief in her as a key motivator. Her tips for unleashing greatness: have someone who believes in you, know your “why,” and commit to trade-offs.

[44:00] Call to action: Entrepreneurs should embrace AI by auditing their processes, finding areas to automate, and staying open to learning. Small steps now ensure competitiveness in the future.