Revisit timeless insights from Alberto Savoia, Google’s first engineering director and the driving force behind the launch of AdWords, in this re-released 2019 ETL episode. As the creator of “pretotyping” and author of The Right It, Savoia tackles one of innovation’s greatest challenges: ensuring you’re building a product the market truly wants. With 80% of innovations failing—even when executed competently—Savoia reframes success as not only building it right, but first building the right “it.” This episode offers powerful strategies for entrepreneurs, product managers, and innovators looking to test ideas quickly and minimize risk in today’s rapidly changing business landscape.

The episode first aired on March 13, 2019

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