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Rebecca Cameron traded a law career for entrepreneurship—and found her stride building Sales Mate, a fractional sales firm helping founders scale B2B outbound without the hiring risk. Just two years in, Sales Mate has grown into a ten-person team embedded inside client businesses, combining strategy with execution.

In this EO Ignite 2025 conversation, Rebecca reflects on her entrepreneurial path: bootstrapping during Covid, embracing focus over fragmentation, and sharpening financial discipline through EO Accelerator forums. She credits mentors for small but pivotal nudges, including the push to make her first hire, and shares how she now experiments with AI workflows—using ChatGPT to transform spoken ideas into action.

Her advice for future Ignite attendees? Surrender to the experience, be present, and thank your circle. A candid look at focus, growth, and gratitude from an emerging leader building her own way.

🔗 EO Durban: www.eodurban.co.za

🎙️ Produced by TIM Africa.