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How can you better understand your customers? In this episode of Entrepreneurship Now, we are joined by Roger Wade, Founder and CEO of BOXPARK, London’s award-winning food and retail revolution, who shares his experiences, purposes, and key insights on how to run a successful business.

Roger’s entrepreneurial journey offers valuable lessons for aspiring business leaders. Firstly, he emphasises the importance of creating unique experiences for your customers, as well as stressing the significance of product excellence, driving traffic to your business, and optimising conversion rates. Finally, Roger also discusses the importance of emotional intelligence and elaborates on the difference between entrepreneurs and leaders.

For more thought leadership and business insights from London Business School faculty and alumni, visit london.edu/think.

Sign up to receive a curated selection of articles, podcasts and films direct to your inbox twice a month at london.edu/think/subscribe.

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