If I’m honest, I really think that this is one of the most important episodes I’ve done so far. I have the pleasure of speaking with Desola Davis. Desola is a Business Growth Strategist and digital customer journey expert who is here with knowledge and messages that will completely transform the way you are looking at your business journey. And that’s such a good thing and no, I’m not exaggerating.

This is an episode that I really would love for you to share with fellow solopreneurs or online small business owners. Do them a favor and send this their way.

In this episode, we chat about:

The new way we need to look at our 9-5 as side hustlers – here’s a hint… there are donors involved

The importance of taking your customers on a journey instead of a one-off sale
Why we should not tolerate programs that take thousands of dollars from us only to never see the creator again, and how that wouldn’t fly in any other industry
When you do invest in programs, why you need to make sure it’s one at a time
How you can still serve an audience with a lower-ticket product
Why you need to commit to a transformation before your client does
How the industry lost its sense of duty of care to our clients – and how to disrupt that
The big-time online entrepreneur who shows us that having business success doesn’t mean you can’t take wonderful care of your community
Why improving your conversion rate is the goal – not bringing in more people
Why your most profitable product doesn’t have to be your most expensive

I suggest you grab a beverage and listen to this episode without interruption. Here it is, my conversation with Desola.

More about Desola

Desola is a Business Growth Strategist and digital customer journey expert who helps online course creators and coaches scale their signature product sales and increase their customer lifetime value. She has a knack for taking big projects and breaking them down into small, actionable steps--a superpower that she used to design several cost-saving programs totaling over $1M. Her joy is to help online creators and thought leaders find their raving fan base, spend more time working with their people, and leverage their secret sauce to grow their business!

Catch her on Instagram

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