Hello and welcome to episode 30 OF THE SHOW! What?! Yes! We are 30 episodes in! To celebrate, I have such a treat for you… and that’s this week’s episode. I am so excited for you to hear this 30th episode with industry expert, Patty Dominguez, who is here to talk about the critically important but frequently overlooked topic of positioning. In addition to tons of laughter, we talk about…

Why Patty broke out of her cushy corporate career of 18 years
How entrepreneurship taught her way more than her MBA
Why entrepreneurship may not be easy, but it’s simple
How she broke through her pricing Imposter Syndrome
What the difference is between positioning and branding – and why you need to know the difference
We have big laughs over what Patty calls “random acts of marketing”
The hard business truth that “If it’s a nice-to-have, it’s not gonna work”
The VERY expensive way she learned to trust herself and that she knew “enough”
Why not tying emotions to your outcomes will speed up your success

Like I said, there were definitely loads of laughs in this episode but also a ton of value and advice that you can take action on, and I really think you’re gonna enjoy it.

More about Patty!

Patty Dominguez is the founder of Positioning to Profit. She helps small business owners establish their Category of One status. She believes true expert positioning is comprised of two parts: external (following a proven framework) and internal (aligning at the core), because your business results will always meet your identity.

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Take Patty’s positioning quiz to see how you’re doing