So let me share a little about the importance of connection and have every conversation is an opportunity.

Last week, I shared my conversation with my friend Jen Grosso from the Boldfire Institute that was part of a live chat for her awesome business group. Well… as fate would have it, in the audience of that group was a fiery character who was dropping hilarious, encouraging one-liners into the chat, cheering Jen and I on and asking thoughtful questions as the chat continued.

That fiery awesome character was the one and only Heather Petherick who I’m delighted to say is my guest today.

Heather Petherick is a master business coach, with 14 years worth of experience helping clients grow their service-based business and consistently sell out their high-ticket offers without being salesy, rude or annoying AF – and she and I connected right away after that guest interview; we were totally on the same wavelength when it comes to integrity in marketing and sales, using a low-intimidation approach, high-connection approach, and having a duty of care in your business.

Also, there’s the fact that she is totally hilarious.

And today, we talk about….

The evolution that Heather has seen in her 14+ years in coaching
How your customer is far more discerning now – and why that’s a really good thing
Why ‘bro marketing’ and shaming prospects won’t cut it anymore
The welcome conversation around ethics is getting louder in the coaching industry
Why relationship-based, organic marketing means reaping more benefits with less hustle
The sales superpower that women often have – but don’t always recognize
The real goal of a sales conversation – and no, it’s not getting someone’s money

Heather’s bio

Heather Petherick is a master business coach, with 14 years worth of experience helping clients grow their service-based business and consistently sell out their high-ticket offers without being salesy, rude or annoying AF. As the go-to sales conversation expert her clients typically see a 2x - 10x return on their coaching investment. Heather has been featured as an expert with Women Engineering The Future, The Royal Bank of Canada, CTV Morning Live, Canadian Living Magazine and Chatelaine magazine. Her journey includes growing up on a humble sheep farm on the prairies of western Canada, building a multiple six -figure coaching business and eating charcuterie like it’s her job. She holds a Master’s degree in Management and lives near Ottawa, Ontario with her husband and two children.

https://www.facebook.com/heather.petherick https://www.facebook.com/HeatherPetherickCoaching https://www.instagram.com/h_petherick/

http://heatherpetherick.com/salesmastery