What does it really take to build a service-based business that lasts—without burning out or losing your values along the way?

In this episode of the Entrepreneur Podcast, we sit down with Zach Broch, founder and owner of Secure Roofing, a licensed general contractor serving Western North Carolina since 2017. Zach shares the real story behind growing a reputable roofing company in a highly competitive industry—where the product may be similar, but service, communication, and integrity make all the difference.

Zach reflects candidly on what he would do differently if he started over, including tightening his geographic focus early on and being more intentional with hiring. He dives into the growing pains every entrepreneur faces, the importance of building the right team and culture, and why staying hands-on—even as an owner—is non-negotiable for long-term success.

The conversation explores common misconceptions about entrepreneurship, the personal sacrifices involved, and why business ownership isn’t for the faint of heart. Zach also shares how Secure Roofing has grown through reputation, over-communication, and a concierge-style client experience that builds trust from the first call to final cleanup.

You’ll also hear about:

How Zach balances business demands with family life and avoids burnout
The qualities he looks for in employees and how he fosters long-term retention
Why education, planning, inspiration, and commitment are core pillars of his company
The launch of innovative roof rejuvenation solutions that save homeowners money
What’s next for Secure Roofing—including new local partnerships and expansion plans

Whether you’re a local entrepreneur, a contractor, or someone thinking about starting a business, this episode delivers grounded advice, honest perspective, and practical insights on growing sustainably—one decision at a time.

🎧 Listen in and learn how focusing on people, process, and trust can build a business that truly serves its community.

Guest contact info:

zach@secureroofingwnc.com

https://secureroofingwnc.com/

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

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