A hurricane hit 10 months after Rob Franks bought his company and suddenly “learning on the job” wasn’t an option. Rob joined us to share what it’s really like to run a 24-7 disaster restoration business in Asheville, from water damage restoration and mold remediation to post-storm reconstruction, and what Hurricane Helene taught him about scaling fast without losing quality.

We start with Rob’s jump from corporate America, startups, and private equity into local home services ownership, then dig into the unglamorous parts of growth: hiring people you can trust, building delegation muscle, and putting systems in place so the business doesn’t depend on one person. Rob explains why he would evaluate a business acquisition differently today, putting far more weight on reputation, referral networks, Google reviews, domain authority, and local SEO, because customers in an emergency choose whoever looks credible on their phone in minutes.

We also unpack a common misconception that frustrates a lot of contractors: “You must be making a fortune.” Rob walks through the real overhead behind professional mold removal and water mitigation, including workers’ compensation, liability insurance, safety gear, vehicles, and the tools that keep teams safe and jobs documented. We close with practical advice for entrepreneurs having a rough year, plus what’s next for Secure Restoration as they expand offices and hire for long-term rebuild work across Western North Carolina and into South Carolina.

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CONTACT INFO:
https://securerestoration.com/

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

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