Discoverability is the make-or-break problem for self-published authors, and it’s rarely about writing talent. We talk with Ivana Sumbundu, founder of the Vana Verse, about what indie authors actually need to grow: visibility, consistent engagement, and a support system that treats publishing like the business it becomes the moment you hit “release.”

Ivana shares how a lifelong love of reading pulled her back in through thrillers and romantasy, then led her into the Bookstagram community where she started meeting indie authors who do everything themselves. That direct connection sparked a bigger mission: become the bridge between readers and writers who would never find each other otherwise. We dig into her “Verse and Voices” events, a four-part format that expands the usual quick signing-table chat into a live interview, audience Q&A, a sample reading, and a meet-and-greet designed to be free, spoiler-free, and welcoming for new readers.

We also get practical about author marketing and entrepreneur growth: why consistency beats bursts of effort, how face-to-face outreach changes outcomes at book events, and how to stay organised when you’re juggling launches, bookstores, and social media as a one-woman show. Vana closes with grounded advice for anyone feeling overwhelmed by invisibility: define your brand, set SMART goals, take the smallest reachable step, and keep going.

If this conversation helps, subscribe, share it with an indie author or reader friend, and leave a review so more people can find it.

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All the best!
Bill

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