In this episode, Asheville-based entrepreneur Benji Burrell, founder and owner of Good People Technologies, joins Cliff to share his journey of building a business that helps organizations choose and implement the right technology tools for efficient operations. Benji reflects on lessons learned over 12 years in business—from the importance of hiring quality people and developing strong sales pipelines to finding balance and preventing burnout as a business owner.

He offers candid advice on leadership, fostering team trust, and the realities of running a business—dispelling myths like “being your own boss means more free time.” Benji also discusses how Good People Tech supports clients across North America, promoting sustainable, resilient businesses through smart systems and community-minded values.

Listeners will gain insights on planning for growth, managing change, and the power of authentic communication.

Guest contact info 📞

benji@goodpeopletech.com

https://goodpeopletech.com/

https://www.linkedin.com/in/benji-burrell-a0262217/

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

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Sustainable Systems, Strong Communities: A Conversation with Benji Burrell