Summary:

As the early web grows, the explosion of content and websites creates chaos. Early search engines are among the most popular sites on the early web, as users try to find their way around the new medium. Sites like Excite, Lycos, Alta Vista and others try to take an algorithm and data-based route to organizing the chaos, but the site that leaps to the front of the pack, Yahoo!, goes in the other direction, creating a hand-sorted directory.

We learn how Jerry Yang and David Filo started Yahoo! in a trailer on the campus of Stanford University and prepare to make the first great brand of the Internet Era.

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Bibliography:

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Angel, Karen; Inside Yahoo!: Reinvention and the Road Ahead