Generative AI is reshaping the way people work, from full-time employees to freelancers. As coding copilots, design assistants, and AI-powered writing tools become more capable and accessible, creative and technical roles are starting to shift – if not become eliminated entirely. The pressure to adapt is growing across the board.

Micha Kaufman, CEO of Fiverr, isn’t sugarcoating it. In a recent open letter to staff, he warned that AI is coming for everyone’s jobs, and the only way to stay relevant is to embrace AI tools and automation. Get better, get faster, or get left behind.

Kaufman joined Rebecca Bellan on TechCrunch’s Equity podcast to help unpack what all of this means for the future of work – be it freelance or employed – and what you can do to survive.

Listen to the full episode to hear about:

How Fiverr plans to stay relevant as a human-powered marketplace in an AI-driven world
Why Kaufman believes AI will raise the bar for everyone, but top talent can still stand out and earn more
What new grads and early-career professionals are up against in today’s tough job market

Equity will be back Friday with our weekly news roundup, so stay tuned.

Equity is TechCrunch’s flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday.

Subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. For the full episode transcript, for those who prefer reading over listening, check out our full archive of episodes here.

Credits: Equity is produced by Theresa Loconsolo with editing by Kell. We’d also like to thank TechCrunch’s audience development team. Thank you so much for listening, and we'll talk to you next time.

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