Tech is racing ahead while society struggles to keep up. Masha Bucher, founder and GP of Day One Ventures, built her firm around closing that gap by combining venture capital with hands-on PR to help portfolio companies not just raise money, but actually break through the noise.

Day One's been an early backer of companies like World, Superhuman, and Remote.com, with 12 of its portfolio companies hitting multibillion-dollar valuations.

Today on TechCrunch's Equity podcast, Rebecca Bellan sat down with Bucher to talk about why traditional PR is broken, how she picks founders, and why every startup founder now needs to be chronically online.

Listen to the full episode to hear about:

Why Bucher thinks being a VC first makes her better at PR, and why the traditional PR model is "misaligned" for startups.

How she vets building teams and finds the “most exceptional founders.”

Why founders can't just pick one platform anymore, along with Bucher’s simple – and potentially contentious -- advice for getting started on social media.

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