Why expensive workout gear is actually cheap

For this week's deep dive Natasha and Alex wanted to dig into the Tonal EC-1, a huge document spread across a number of posts. Our goals were pretty simple: To better understand Tonal's journey, and also to get into the mind of its author. So we corralled JP Mangalindan into firing up his computer, microphone, and recording software for a chat. Here's what we covered: What is Tonal, why is it interesting, and why did JP spend so much time learning about the company? What did he have to leave out of the final report? His views on fitness gear, and the Peloton effect more broadly What was it like to write something so gosh darn long?