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Gets you from where you are to where you want to be. Escaping the drift. This is the Weekly Drop with John Gafford. No matter what platform you're watching or listening to us on, make sure you like, subscribe and comment. And now the Drop. Welcome back to the program, everybody. This week on the Weekly Drop, we are talking about core values, what they mean, why you should have them. So I was just surfing through the old interwebs, as I do sometimes, and I ran across a post by my good friend Steve Sims, who is fighting a battle with cancer right now. He is aggressively fighting it. I like to say that he's winning. It looks like he's winning, but he's kind of in those throws where a lot of his identity and what his post about was today was about losing his identity to chemo. And he says, my identity was always kind of wrapped up in riding motorcycles and drinking whiskey and having a goatee. Well, right now, obviously, because I'm in the hospital, I can't ride motorcycles and I can't drink whiskey. And because the chemo now my goatee has fallen out. So everything that I would have said is my identity has now gone away. And I wanted to kind of take that a little bit further than what Steve said today. And because I tell a story in my book, which is when I talk about being very careful with what you make your identity out to be, and especially what you can't do is make what you do your identity. I tell a story in my book that's coming out where I talk about many moons ago, I was running a very hot nightclub in Atlanta. I mean, Esquire magazine had called us the number one nightclub in the United States. It was a very swanky spot. And then because of some random, you know, grains of sand coming through the hourglass, the world turning a certain way, the butterfly effect, whatever it was, we had a very high profile crime that happened at the club and it put it out of business. And when the club was going, I remember there was not one door that was shut to me in Atlanta. I could go to any restaurant, any table, any bar, any nightclub. And everything was always comped, the ropes always opened. And, you know, whatever I wanted was always provided because I was the guy running the coolest spot in town. And there was a new bar opening up downtown in midtown, in Atlanta. My friend Ray was opening a new place called Lava Lounge. And this is after our club had gone out of business. And I was kind of a little bit lost with what I was doing, trying to figure out what I was going to do next. And, you know, it had been a minute. And anyway, my friend goes, we should go to the opening of Lava Lounge. I said, okay, yeah, let's go. So much like I had a million times before, I didn't think to call anybody. I just figured I'd walk up and play nice. And there it was. And I walked up to the front of the line, which was a mile long, wrapped around the planet, and there was a bouncer standing there that I did not know. And I knew most the door guys around town. I did not know this guy. And as I walked up, I said, hey, man, I'm John from Cobalt. And the guy just looked at me with this blank stare and said, mad Bar has been out of business for, like, three months. You know, whatever. Back of the line. And in that moment, I know it sounds stupid, and you may listen to this and think it's crazy, but in that moment, my identity was completely destroyed because I had wrapped up everything about who I was based on what I did. And if you do that, especially if you're in a situation where things can change in an instant, you're going to set yourself up for failure. You're going to set yourself up to have a crisis of identity, or in worst cases, not be your true, authentic self to anybody that's out there. So how do you take that story and what Steve was talking about earlier and really protect yourself going forward from doing that? And it's to identify your core values. Now, in business, if you look at this, a lot of companies have core values. You see those motivational posters that are written on the walls. A lot of companies just have this is who we are, and they put it up there on the wall, and then they don't ever look at it again. The employees, if you ask them, couldn't tell you what they are. They have no idea. I try in our companies to develop core values that everybody knows, and then we make all of our. All of our business decisions based on those core values. But more importantly, you should identify and pick out core values for yourself, because if you don't, your identity is always going to be wrapped up in something that's shaky or, you know, can go away. Another Time in my life when my identity got a little rocked was I'll never forget the last time that I told people instantly that I was on the Apprentice. That show. It was, we're in New Orleans. And this girl walked up to me and she's like, you look familiar. This is before I was married, so I'm allowed to have this conversation before I was even dating my wife, so I'm allowed to have this conversation. So she walked up to me and said, you know, hey, you look familiar. And I said, oh, well, you know, you may know me from season three of the Apprentice. And this girl looks at me with this Southern accent. She goes, I thought you went to Metairie High School. I don't watch that shit. And just walked away. And I was like, wow, okay, that is no longer going to be part of my identity to say that I'm on this television show, because that's over and it's behind me. It doesn't work that way. So when developing your own core values, and when should you use these? Right, let's talk about when you should use them first before how to develop them. Number one, I talk about in networking, when people come up and ask in those networking events, I would rather tell somebody who I am as a human rather than just rattle off a resume. I find it much more interesting, and I want to hear about. I would rather hear somebody's core value than what they do for a living, because I don't care what you do for a living. If I. If I don't respect or I don't resonate with what drives you or your. What you find important in life as a human, I don't really care what you do, because we're probably not going to do business anyway. So understanding how to use that, understanding what it is, is very, very important. Now, obviously, one of my favorite books is 7 Habits of Highly Effective People by Stephen Covey. He talks about the importance of having the end in mind. So when you're, you know, when you're first thinking about developing.
