← Escaping the Drift with John Gafford
Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King
00:58:28
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- [00:00]
A
I haven't been able to identify, but he has a. He has a very, very interesting way of weaving in really big words, complex things, but making it simple, like, oh, my gosh, I just understood. I've never heard that word before, but not.
- [00:14]
B
But I know what it means.
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A
But I know what it means, and I know what he meant. And Jordan Peterson has done an incredible job.
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B
And now, Escaping the Drift, the show designed to get you from where you are to where you want to be. I'm John Gafford, and I have a knack for getting extraordinary achievers to drop their secrets to help you on a path to greatness. So stop drifting along. Escape the Drift. And it's time to start right now. Back again. Back again for another episode of. Like it says in the opening man, the podcast that gets you from where you are to where you want to be. And today, man, talk about serendipity. I'm going to start with a little story today. So the other day, me and the wife were flipping around through the old channels. I'm trying to figure out what to watch. And what do we see on the. On the old Netflix, we see the Liver King documentary. And if you don't remember who that is, that's that lunatic dude that was all jacked up, was, like, jumping in cold water and eating animals alive or whatever he was doing and had a good, you know, everybody knew who this dude was. He went from nobody to everybody in, like, two seconds. And we're watching the documentary about his rise and fall, whatever it was, and, you know, it's like 30 minutes into it, and. And I'm, you know, I'm watching it, but I'm not super vested in it because I'm like, okay, this is kind of whatever, but, you know, I'm not super vested in the program. And then all of a sudden, this dude pops on the screen and this guy says. And I remember exactly what he said. He goes. So he came to us and he said he wanted a million followers. And we said, okay, we can make that happen. And I was like, okay, wait a second. Who's that guy? Who's this dude?
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A
This.
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B
That's talking about? You want a million followers that are highly engaged? I can make that happen. I'm like, this is for me. It's like, I don't just look at the dancing chimps on the stage. I want to see the man behind the curtain. I want to see the wizard of Oz. I want to see the guy pulling the strings, making things happen. So I start Googling this Cat. And my wife sees me pick up my phone, and she's like, are you bored? Like, we turn this off because she wasn't that into it. I was like, no, no, no, no. I'm just looking up this dude because this dude's obviously got something, and I Google him and. And I'd redo some research. I'm like, cool. I'm like, I need to talk to this guy at some point. The very next morning, I get a text message from somebody that knows this guy that was on the screen and said, hey, are you recording a podcast on Tuesday by chance? Because this guy's going to be in Vegas and wants to be in your podcast. I was like, I'm in. I told that story about. I told the guy the story that I just told you, and I said, I'm in. So. Ladies and gentlemen, we are very lucky. Welcome to the program. The wizard of Oz behind the liver cre. King. This is the brains at the 1ds collective. This is John Highland. John, what's up, man?
- [02:58]
A
Thank you, man. What an intro.
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B
Thanks for joining us. Well, I gotta tell a story, man. Gotta sink them in. Gotta. You gotta grab the attention.
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A
Yeah. You know, the doc is funny. I, I, I got to see my parts. I think it morphed to when I got to see the cut, but it was, it was very, very interesting to see how this stuff unfolded. I've been getting texts from all over the place saying, holy hell. The same response you've had. And it's. It's been a wild week, so let's talk.
- [03:26]
B
I don't want to talk just specific about Liver King, but obviously there's some magic there. So is this. He came to you and said, I want a million followers. I want a million engaged followers. Not just, not just BS where you'd buy the bots from China. He wanted real engagement. Right. And that's something that you guys obviously do because you made it happen for him, and he's proof positive that he can be done. Yeah. So how do you get into that? Let's go back a little bit before we start talking. Let's talk about John Hyland. What did you grow up doing? What did you, like? How did you get into this?
- [03:57]
A
Yeah, I think, you know, I. Serial entrepreneur, you know, grew up in Florida. As we were talking about.
- [04:03]
B
God bless.
- [04:03]
A
Yeah. And. And, you know, small beach town, wanted to get out my, My grandparents, parents, all very business savvy. And. And I was saying, you know, I need to get out of sleepy beach town. This is where I'm going to retire. I moved to New York, pursued some different things there, had fun for a few years, and then had an opportunity to come to, you know, L. A and put together a deal to create like the millennial Tony Robbins self help program. So what we are going to do is, you know, myself and partner at the time, we co wrote an audiobook and wanted to get in front of young people in live event setting and talk about goal setting, state management and just like, you know, chasing your dreams. And, and so that morphed and I was managing talent throughout all of this and there was a talent that my partner was working with at the time that, you know, wanted to expand his brand. He's like, how do I. I've always been very, you know, deep thinking about how can we monetize and maximize these whatever the opportunity.
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B
Sure.
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A
And he came to me and I said, you know, let's build a. He goes, I have, you know, a bunch of people coming to L. A to audition for my company every year. How do I monetize this?
- [05:17]
B
So here's the interesting thing about that because a lot of people have, because, because if you haven't looked on YouTube or seen him, John's a good looking dude and a lot of people with that, that, that thought process would think, how can I get on stage? Right, right. How can I be the guy out front? But you did you guys always kind of think we're going to look at this kind of almost from a record label standpoint where we go find talent and then we are, we're the machine behind the talent. Did you always think that way?
- [05:44]
A
Well, yeah, I think, I think I never, I never wanted to be, you know, in front and even, even with the audiobook program, my partner, he's, he's a very, very smart guy. My ex partner, and he's still doing amazing in life. He was a student of Tony Robbins as well. And, and he, he wanted to be out there like evangelizing about like, you know, philosophy of self help and how to unlock a better version of yourself. And I was cool with that. I'm like, you go do it. I'm going to sit back, I'll strategize and you know, do what I do. But yeah, I've never, I've never thought, you know, I had, I had an opportunity. We, we, you know, from him coming to me saying what we could do with the brand, we created the largest event in the commercial dance space called Build a beast. It was huge. Got dubbed the coachella of dance 10,000 people from around the world came to the first event and like, professional dance learning for the best choreographers in the world. And we capped it off with an audition to become part of the dance company, which is the biggest dance company on YouTube. Pioneered the whole dance video space. You see dances, like online, the viral choreography stuff, and built a whole business around that. But like, I got asked to come on stage at a couple instances in front of these people, and I never had a problem speaking, but, you know, I was like, no glory. I'll just stay back here, do what I do. I can live a quiet life and, and, and, and help people achieve their dreams and, you know, hopefully change the world for the better.
- [07:05]
B
But what's also good about that is, you know, everybody has an arc. You know, you have a peak and then you have a val, and then you maybe drift off. Right. It's the same. But you, because you're the guy behind the guy, you, you just replicate the same systems for the next person and the next person and the next person. So, you know, regardless of what happens with taste or trends or appetites for certain individuals, you can always maintain and stay solvent.
- [07:32]
A
Yeah.
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B
Just by finding the next. The next person.
- [07:34]
A
Well, of course. And you know, mediums change, Right. Materials change. But I think at the end of the day, yeah, tried and true marketing is getting attention. Right. One of the best books ever written. Breakthrough advertising. And the same exact philosophies that were introduced back when, you know, copy was it. How do I. With people flipping through copy. Copywriters are the most valuable part in marketing. They still are today.
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B
Who's your favorite copywriter?
- [08:07]
A
Well, I mean, you know, breakthrough advertising. Amazing. We have a couple really good copywriters at 1ds. And I don't. I think following. Following how people get attention with words is amazing. And, and I think watching that transform, like YouTube, we were able to all have a broadcast channel, change things.
- [08:30]
B
Yeah.
- [08:31]
A
How do you get attention? Same thing. It's the same structure in like psychology behind all of that. And so I think fast forward, I think, yeah. You know, Liver King, for example, you know, we had to put really polarizing things on screen and get it in front of a lot of people. And we have channels to be able to do that and strategically distribute content. That's what makes us pretty unique. And, but, but I mean, it comes down to the same thing. You have to have something that people are interested in. You have to present it in a compelling way, and you have to find a way to keep them around and know, I think It's, It's. It's the same thing. It's just how. How do you. How do you package it up? And, and everybody's unique with dance. With the example I gave you, you know, everybody had this, Aspired to be part of this dance group, is the best dance group in the world, like, from a credit standpoint. But, but, you know, and, and people traveled around and we created an experience out of it, and then we sold. And then we create a media company from that, and then we created a studio where we shot and did classes, and we created a clothing line and monetize that. And. And it's all the same stuff. How do you. How do you, you know, make something, whether it's a piece of clothing, a ticket to an event, or a person like a Liver King. Interesting. In a very simple way. And then, you know, tell that story in a really compelling way.
- [09:49]
B
So do you think that obviously that guy's a cartoon character? Obvious, Obviously. Right. Like, he walks the door and you're like, okay, this is going to be easy.
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A
Yeah.
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B
How hard is it for you when clients come to you and they say, you know, I want to get the same kind of results. I want to do this, but. But I'm not all jacked up and I'm not jumping an ice bass and wearing an oak hat or whatever he's wearing. Like, do you. Do you have to have that sort of a thing to catch on like this, or is just your content can be delivered in a certain way to make you that way?
- [10:19]
A
Yeah, I mean, I think, I think that there's a ton of different ways to grab attention. I think. I think obviously when you have a guy with, you know, know, as jacked as he is with a shirt off, eating crazy food, doing crazy workouts, like, he's the. He was the real deal. We just needed to package this up in a. And distill it in a. In a really compelling way and then make it go. And then media training and just continually just sharpening the axe. But, but yeah, I. I think. I think that building person. A lot of what we do is personal brand stuff. At 1ds, we have a marketing agency side creative that's strategic in this type of Liver King thing. Liver King was our first personal brand where we deployed our agency model, which we would do for brands. Right. And it worked wildly well. And so now we've attracted some personal brand engagements. And we also have a talent management side that has, like, I think roughly a little over 200 influencers and athletes under Management and we do some light strategy work with them too. But that's more of a traditional talent management thing. And I think around the personal brand thing, I think you have to have an engaging and compelling message. We start everything with a. With a strategy, communication strategy. Right. Branding. Branding is everything. And then. But simplicity in branding and you know, the nine ancestral tenants for Liver King was very complex. Like I remember and list all the nine in a row, but like all people cared about were a few of them. Right. And it's like, wait, I can. If I eat better, if I move and if I sleep good, what? And then you can block and shield and sun and ground and bond and all this stuff. But no, and then it's like, well, let's, let's digest this because if people are interested in that, they're going to unpack more. So simplicity is key. And so with a personal brand, with anybody. Unique angle, copycats, crazy. Like I think, I think the personal branding space is everyone's trying to take everybody else's message and remix it some way. Yeah, yeah. And I think unique. We have, we have something in that. We dubbed it 1ds that I think is really, really helpful. It's for clients as well as our philosophy. It's called max Measurable, actionable and extraordinary. And the extraordinary stands for unique. Right. And I think that that X factor there is very important in things. I think, I think that, hey, in your business, real estate, right. How does an agent stand out? Well, I mean you talk about it, integrity going above and beyond. You might have to buy a refrigerator, as you say, right?
- [12:50]
B
Like, like there's many buys refrigerator once in a while.
- [12:52]
A
But, but, but you know, you're getting down to like what makes you special and being able to communicate that, to have people trust you and then continually build upon that message and stand for something. Because at the end of the day, the entire real estate industry, they're just trying to do one thing. They're trying to get properties move from what entity to another. And so how do you create that compelling. And I think a lot of people do a unique touches. It's when you get a lift in an Uber and they have water for you and a snack or something and it's like, you don't have to do this.
- [13:21]
B
Yeah.
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A
But it was a good experience. And, and so we just try with the personal branding side, tying them all back around. H. How do we create a unique brand story that we can distill down in a really compelling way and then do some proactive strategy? Of like, how can we be different but also how can we ride the trend and, and, and, and what's currently happening in the social media and digital world we can latch onto because people are searching that but also play into a unique go forward strategy that you know, you know, gets people's attention and is creative.
- [13:55]
B
Yeah. I think it's talking about most talking heads on online all sound the same because they're watching each other's content and I think you absorb it at kind of at a visceral level. Right. Like I had, it was on here. Oh, somebody great. And I said something and Ari Meisel, who's great, Ari's amazing. He is the go to guy on streamlining organization, organization and business. He's the guy, he's written great books on it. And I made a comment about something that I do with my, with my email while I was talking to him. He goes, oh, where'd you get that? And I said, I don't know, you know, maybe I thought it up. Maybe I do this. And he goes, no, you got it for my book. I was like, I was like, you know, I sorry I didn't give you credit for that. But there is a certain amount of redundancy. But I think bigger problem to that is you see like as you're scrolling down social media, you see like all of these ads for. You're going to get our foolproof system for, you know, making content and we're going to have our AI pull what's trending and then rewrite the scripts for you. And so it becomes this just hamster wheel of the same shit. You know what I mean? That just spins. So for you guys, when you're working with, listen, not even you're working with them, if somebody's out there that wants to start making good content, like how do they make it? What do they need to focus on to make good content?
- [15:16]
A
I think they need to, they need to understand who they are and what they stand for first and foremost. I think as people we need to understand that. Escaping the drift. Yeah, right. But I think once you have that and you're passionate about something, I haven't even stepped up and made content at the level I should. And then I, you know, built our entire organization with my partner around, you know, helping people do. I always say I'm like the painter on the street who has the worst painted house. Right.
- [15:44]
B
And I don't want to go home.
- [15:46]
A
But yes, that's a horrible excuse. But I laugh about it. But, but no, I think, I think that you know, you know, we. Finding your voice, being passionate because you want to wake up every day and this isn't easy, this podcast, putting together the great grind.
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B
Yeah.
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A
You're in the, what, 200 episodes now or something like that?
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B
Yeah, give or take.
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A
Yeah. And it's a lot. And so like, that's, that's, that's a lot. One episode a week. That's four years. And, and now just starting to really, you know, and understand it. It takes time and effort. So I think understanding and being passionate about the content you're making is one thing, but I think going to like, the tactical standpoint of like, okay, yes, I'm passionate. I show up every day. Yeah. I think, I think, you know, focusing on, there's, there's a, there's a psychological structure to what content. Like, if we want to talk short form, because there's different, there's different, you know, formulas for different mediums of content.
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B
I'm so glad. I want to get to that. So keep going.
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A
Yeah, yeah. So, but I mean, I mean, you know, capturing attention and holding it. I mean, I have an 8 and a 6 year old and, and they, you know, thank God they have, they have some YouTube people that they follow and a couple clients of ours and stuff that the content's good and it's, it's not like, you know, crazy in your face TikTok content all day. And I'll let them watch 30 minutes of that a day or something, like at most. And I, but that's your client, dad. And I'm like, okay, you can watch it. Right? But, but, but I think, I think that like, the attention span is lower. We need to capture attention quicker. It becomes this, like, we're in an attention economy. And so I think that we, you need to, you need to find what you're doing, find your core content pillars. Like, for. I want to tie it back to the example because of course it's an easy one that we can all have reference to. And Liver King, he was working out twice a day and he was eating crazy food every meal. He wasn't eating what we were giving him to eat on screen, but we were like, we can really, really lean into this and then how do we lean into this and then how do we shoot it and then where do we get it distributed? But like, it was something that was natural and organic. You just need to present it. We needed to present it a really, really compelling way. And I think that because it takes so long to see success with content and branding from a personal Side. I mean hey, you can have, you can have amazing press events happen and you get a little bump but like consistency in it. It has to be something that you're doing. It can't be fabricated. It has to be authentic. And as long as that's happening, there's tons of ways to slice and dice a strategy to make it in content strategy, social strategy to make it unique, yet still capturing waves of trends. Right. Recent trend. Right now this big guy blew up on Instagram and he put in work Ashton Hall Get Ready with Me routines. Everybody on the Internet is dubbing him in parody and we pour the Saratoga water in the ice thing and. Yeah, right, and like, and like. But, but that became a viral phenomenon and so if you would have caught that trend early, you could have done a really compelling video just trend jacking that and, and seeing view just from people looking and recognizing that set up in a video.
- [18:45]
B
Yeah, but doesn't that, but doesn't that dilute your authent like that?
- [18:49]
A
But, but dreadfully. But that, that is a part of the strategy.
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B
Okay.
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A
Because I think, I think that now obviously, hey, you know, you're going to have a professional, you know, business person not dumping their head into, for fitness and other entertainment, you know, kind of they, you know, looking for content ideas, writing these trends strategically is a part of the strategy. But, but I think it's so for.
- [19:13]
B
Long term success you have to do part of that.
- [19:15]
A
Well, I mean it's not, it's not stealing somebody else's idea, but it's like people interested in and what is currently getting attention. It's the same thing. Now how do you like if we want to take an escaping the drift analogy, right. You could be talking about, you know, how people are wavering and paralysis by analysis and all of this stuff, but you have to bring it into current two day, you know, situations and things we're dealing with to be able to make it relatable. I think, I think the same thing happens on social. The way that we can tell a story and the way we can capture attention is how do we hook them in the first three seconds? Well, let's give them something they recognize, let's give them something they're used to and then we can take them on our own journey. But the most important part, the most, the craziest part of it is getting their attention.
- [19:55]
B
I, I guess we do that to a certain extent here.
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A
Yeah.
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B
Because like I've already told my staff, like if you're listening to this right now, this got recorded a Couple hours ago. This is going up today.
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A
I love it.
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B
Yeah. Because the documentary just came out. We got to go today because that's what. People have eyeballs on it. So I'd rather, I'd rather be right now.
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A
Yeah.
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B
I'm not putting you in the stack for four weeks from now because who knows how that documentary is going to age. You're going today.
- [20:18]
A
Yeah. And you, you said your philosophy is something interesting. Paralysis by analysis. Right. And just like, like, just move. Right. Fail forward. I think, I think a lot of people, myself included, at times, I think, you know, social world is a scary world. You're going to be putting content out there, some. Something you might not be comfortable doing.
- [20:36]
B
Yeah.
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A
We say, hey, no one sees it. Right. I have like 2000 followers or something.
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B
Yeah.
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A
No one sees my content. And if I wanted to test something, I could test it and I could take it down and I could retest it and I could post it 10 times with different hooks and I could just go. Yeah, and just go and go and just get out there and do it. Because I think that on top of just, you know, having a good strategy, it's. I could, I could write you the best script or somebody never been on such the best script in the world and have the best strategy. If it doesn't get delivered authentically and like, somebody can actually look, like, natural, then it's not going to work. So then it's not that that script didn't work.
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B
Yeah.
- [21:15]
A
There are multiple components that, that come into this. So, so how do, how do we, how do we. How do we round this thing out and, and work on all of the components so that, like, just get reps in some. When we sign a client, we say, hey, we want you. We're going to send you content ideas, we're going to send you scripts. You're going to send us scripts. You're just going to start shooting in front of content and send it to the team and we barely even watch it. We will have some of our strategists watching to give them feedback. We just need to get them to send a video consistently to us every day so that they can see themselves on camera, they can listen to how they talk, they can shut their eyes, listen to themselves, they can shut eyes and ears and read their words in a script and go through all of the steps to say, how do I look? How do I sound? What am I saying? And then how do we hone that in so that when we actually come out with the strategy and we actually come out Start pushing. I think.
- [22:04]
B
I think people don't understand how difficult that is for people that have never done it. You know, some of my great friends are the guys that own V Shred and Vin Saint, who is everywhere online now. You. You know, I asked my. You ask him, what's the heart? What was the hardest part in the early days of building V Shred, once you got traction? And Nick will say, dude, I would sit there with Vin with our VSL copy, and he would read it and I'd say, again. And he'd read it and I'd say, again, again, again. Till he was just blue in the face because he goes, it wasn't good. He goes, now the dude is amazing. But when we first started, getting him over that hump took so much work. But people see him come rolling down like, hey, it's been from V Shred and blah, blah. And it's like, he's just such a natural at it. Well, no, that. That's a skill that's learned.
- [22:47]
A
Yeah.
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B
He earned that skill through reps.
- [22:49]
A
It's crazy. And, you know, I think. I think that's why I think the biggest thing coming off the top of the head, be able to format. So authentic. Authenticity. That's where it comes from. It's the same thing with public speaking, right? You get up on a stage, you talk about something, you know, inside and out. Most of the time. I remember in college we had to get up and in high school, whatever. Public speaking, when you're taking and learning how to put together a presentation, nine times out of ten, those things are. You're talking about something you're not passionate about. So I remember when I was in college, I talked about counting cards. I was passionate about that. I was like, hey, I'm going to teach the class.
- [23:25]
B
Not that he does that here in Las Vegas. MGM executives that may be listening. Not happen. Does not happen. It was how he wishes he could count cards. Not counts cards.
- [23:35]
A
Yeah, keep going. Exactly. Exactly. But. But no, I got up and I was passionate about it. It didn't matter. Like, fears go away. You're passionate about something. You could talk now. Okay, so I'm passionate about something. I could talk then. Once you're passionate, like, comfortable talking, then let's work on the formatting. Then let's. So. So you can. So, like, speaking is second nature about the topic. Now I can think about. Wait, I could have. I could have said that better. To capture someone's attention better in the first few seconds. Yeah, I could have built the story arc a little Differently. Ah, let me go back here. Let me tease it, and let me come back to this, because I know that I need to keep them till the end, where the payoff or call to action is, and I need to keep them that long. And it is a. It is an iterative and generative process, and it takes time. And I think. I think, like, you know, people will see a success story or any success story say, I want that and like a million followers. And I'm like, the. The amount of. The amount of dedication and time in and resources that takes together is wild. Well, and it can happen. It can happen for anybody, but it's an absolute commitment. And, and, you know, I think. I think people that are committed to any craft can do it. And there's a science to success. There's a science and an art to it.
- [24:49]
B
I think that that was one of the weirdest things that I think he said in that documentary when he's like, I'll take 100 takes for a story. I'm like, bro, yeah, like, I mean, I'm pretty good at this, but, dude, 100 takes? I mean, are you that bad at.
- [25:01]
A
Well, I mean, you can go back. I don't know what's up on it anymore, but we would often go back. We. We launched. I remember this because it was either the day before, a day after my birthday. My birthday is August 17th. And we didn't launch his Instagram or socials. Launched TikTok before we launched Instagram. And he didn't even know about TikTok. We built TikTok to a million followers before he even knew how to TikTok. And we just said, hey. And we just said, oh, by the way, we built your TikTok up. And, and. But. But I think we launched it either the 16th or the 18th in February to the day. We got a million followers on Instagram that didn't count all the other platforms. That was the goal. Million followers on Instagram in six or seven months. We did it in four or five, I think, to the day. And, and, but. But, like in the very beginning, you can go back to the, to. To the early videos. And he was horrible on camera. Like, like very uncomfortable.
- [25:55]
B
Yeah, I don't know what to do with my hands.
- [25:58]
A
Yeah, like, like doing it. And, and, but, hey, he got up every day and said, good morning, primals. I put my, you know, feet on the earth and I, you know, stay anchored, grounded to the earth. And he had the same thing every day. People knew what to wake up to. He had a motivating message. And he was changing lives.
- [26:13]
B
Yeah.
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A
And, and showing up every day as anything in life. It, it, it, it is. So it's, it's the same thing. People think there's some secret formula to success or social. It's the same thing that needs success in every other realm. Takes work of our life.
- [26:27]
B
Show up.
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A
You got to show up every day.
- [26:29]
B
Every day.
- [26:29]
A
And, and, and you're gonna get, you're gonna get 1%. One DS stands for one degree shift. That is the absolute ethos of. Because, you know, one degree shift over time equals a great disparity.
- [26:42]
B
Sure.
- [26:43]
A
And, and I think, and I think that, that we, we try to just get incrementally better every single day. And when we look back, you know, major improvements, efficiencies, effectiveness, and all of this stuff has happened. We work that into our strategy, test often, go hard and commit to it, and successful.
- [27:02]
B
So do you think most of the good content out there is scripted versus just off the cuff, how much of it's scripted? I mean, I'm just. If you really want to do good at this and do well, do good. You want to do well. This. How much, like how much preparation should you be scripting everything? Should you be running this through a chatgpt to try to say is this got a good hook on it? I mean, what should you be doing.
- [27:27]
A
If you're the, I mean, I could ask you right now how to, how to, how to start a real estate company, how to start a title company, how to start a loan company. You can say like, where do we start? Yeah, I could give you the floor for two hours and you just go, yeah. Then you think like, wait a second, I have somebody that's never been involved with real estate before. I need to go back and say, wait a second, I could have talked about and formatted this story a little better so I could. It's influence. Right, okay. And, and so it's like, wait a second, I need to, I need to be able to frame, reframe, revisit, introduce things, touch on them, build a backstory. It's the entire thing of like, if you were to put a speech together to huge 10,000 person audience on building a brokerage, you know, you understand what is the audience thinking about this thing? What, what is. You know, and I think that, I think, I use these examples because I think it matters because I think that it's not one size fits all. Somebody very educated on something might just need help formatting and making it compelling. Might be changing the background, might be you know them, they wear horrible clothes that they've had for 20 years and they look like a ragamuffin on screen. Right. Like, how do we look at all of it and say, like, we are presenting something now. There's different branding and different things, and we're presenting something to the world that has to be, I say, holistic, like W H O L. And it all.
- [28:52]
B
Needs to be tied together.
- [28:53]
A
Yeah, it needs to be tied together and buttoned up. So when you say script, like somebody, I could rip. I could ask if somebody's not passionate about it. Yeah. Or if they're super skinny. Yes, we'll write you a script. Let's read off a script. Try not to read off a script. You know, try to, like, say, hey, I know enough about this. I've studied enough. And I think that's another thing, you know, put time and effort into, like, studying your craft.
- [29:15]
B
Yeah.
- [29:16]
A
Right. Because if you're looking at a script for the first time and showing up, you're going to need a script to read off of. But if you've read it a hundred times, you need talking points. And what does. Keywords. What's this?
- [29:25]
B
It's the same with, like, if you're, if you're making calls. Right. In the, in the sales industry, if you're reading a script, it's painfully obvious.
- [29:31]
A
You'Re reading a script.
- [29:32]
B
You're not getting anywhere.
- [29:33]
A
Yeah. And so it's like talking points. Right. And you know, be like anchorman. Right. But. But no, I think, I think that with everything, it's. It just takes time. I think if. If you don't know what to say and when that camera turns on you freeze. Then. Yeah. Write a script. Ease into it. You'll probably record 50, 100 pieces of content before you ever post anything. And it's just like. But go until you get a cadence and test it.
- [29:59]
B
I think as someone that has tried and failed personally, and I'll admit that, you know, we do very well in the podcast space. Our YouTube sucks. It just does just. I don't know why. Just. It just does. Probably because it just doesn't have enough effort. Lean into it. I've never been able to crack Tick tock. I just cannot figure that thing out at all. So we just barely do anything. I just. We're posting the same thing. What. Let's go through each media channel and how you become omnipresent, because you guys are good at being omnipresent everywhere. So I just want to talk about. In your opinion, obviously, we don't have to go too deep in it. But I just want to get like what works for each channel. If I'm out there trying to make content for each channel, let's just do the basics. We'll do TikTok, we'll do Instagram, we'll do X and then we'll do YouTube.
- [30:44]
A
Yeah. What works for each one? Well, I mean I think, I think.
- [30:49]
B
And can you recycle the content?
- [30:51]
A
Well, yeah, the, the biggest thing is to ask like, where are people viewing this? Right. Like, because I would imagine Instagram, like Most x Instagram, TikTok are all viewed when you have 20 minute break at work or when you want to escape.
- [31:06]
B
Yeah.
- [31:06]
A
So that needs to be entertaining. Call edutainment. Right. Like how can you just, how can you create something. It can't be dense, has to be entertaining because somebody sitting somewhere that got their lunch break sitting, eaten, you know, their lunch and they're scrolling, they want to stop and they want to laugh and escape. Yeah, typically. Right. And then it's like, okay, well you know, that then, then I'll actually have a little bit more, you know, honed in, you know, niches where you know, a lot of crypto communities on their finance and business and like you have all of this stuff where you know, there's really, really engaging conversation. Wasn't very video centric obviously now they're introducing video in a major way and well, they have been for a while but really focusing on it. And then TikTok was a younger platform. Right. That was, that was bitdance and that was musically before it was TikTok and, and that was just, you know, having songs and dancers. We work with musical ly early days because we had, you know, dance and dance stuff, launch songs, record for record labels on musical Lynn and, and, but I think it matters that so, so you know, somebody has a, you have to make it entertaining, light and engaging and, and that's where the magic of the strategy comes in. Because I think, I think that, you know, though it is scientific that there's structures to content that works. There's ways of viewing things, there's ways of presenting things, there's way of shooting things, there's ways of editing things. There's, there's, there's a bunch of like just technical knowledge and best practices. There's also a magic of understanding, you know, what do we have here? Right. It's like looking at a kitchen table of a bunch of ingredients and you know, and saying I can make plenty of different dishes here. But like I know hey, these people haven't eaten all day. I'm making pasta for them. Right? Or what? I don't know what it is, but you know what I mean, like in, like, in understanding the different audiences and the different platforms and saying, you know, I, I need to. So YouTube, for instance, a lot more long form where I believe you can go deep on things, but it's also be engaging. And I think that people, people, if they're going to open up YouTube to consume content they plan on or intend to sit there for a little while. Yeah, we watch YouTube on our TV. Right. And I think you're not pulling up TikTok or Instagram on TV, so I think that that lends itself to more. But the same, the same capture attention, create intrigue. Still happens. The whole thing. Podcast is a very, very laid back atmosphere where, where you can open it in any way, shape or form. If you're, you have a good platform, you have a good, a good, a good, you know, guest and, and you have something compelling to talk about. They're what, they're listening to it in their car for an hour drive. Yeah, right.
- [33:42]
B
You know what's funny, man? When I first got into this, you know, and I, I did research and you know, I got to meet some guys that were very good in the space, like really good in the space, and they all kind of said the same thing. They said it's very difficult to move people from podcasts to the other mediums because they're just podcasts. People are po. And they don't necessarily want to do that. Now I don't know how much of that is still true today because I think people are consuming things overall over every medium. But it just, it's always been a little bit of a challenge. Now my next question is this because this is. We're going to get into some stuff that I wrestle with in this space and I'm curious what you think about it. So what says you as a guy that is the guy behind the guy that gets millions of views and captures so much attention in 30 second increments? Do you think, do you wrestle at all with the morality of the potential damage we're doing to the attention span of kids we talked about? And do you think you are contributing in some way to the dumbing down of America? Because I wrestle with this.
- [34:44]
A
Yeah, that's, that's, it's, it's an amazing question. Yeah, yeah, I think it's interesting, right, because marketing is that in itself. Right. And you know, we are a marketing entity and Ecosystem mostly. And yeah, I think, I think as attention spans lesson and which one came first? Right. Horses. Like right. Who knows. But, but I, I've thought about that a lot. I probably lose a lot more sleep if I thought about it the way.
- [35:18]
B
You'Re making me think about sleeping tonight.
- [35:19]
A
No, but, but, but I think, you know what the biggest thing for me is is that, is that integrity and you know, if there's a difference between like manipulation and influence. I think that in the early days of the Liver King message and what he really, really stood for and was very empowering and, and that's why we got behind it. To answer like me do I, I don't. We demand to work with people that are doing good and we don't have like relationships or market companies.
- [35:57]
B
There's no nonsense. There's no island boys running through your. You're not helping those guys jump right into it.
- [36:02]
A
We'll fire clients like that.
- [36:03]
B
Yeah.
- [36:03]
A
And, and because, and, and that's essentially what happens over a long term and never very, very grateful and anybody that trusts us and clients and stuff. But, but, but you know, there's a certain line where I say, hey, no. So I don't feel that because I'm not, We're not pushing things that are bad for people. Now, now how we get their attention could be at the topic of your conversation of like you're attributing to the attention span of our young people. And I get that. I think, you know, the platforms in which I'm doing a really, really good job of messing our kids up, if you could say that, of the way they present things, the way you scroll infinite like insatiable appetites for content. Yeah, yeah. A lot of the streaming partners like Netflix where you watch a doc and all this, they can't acquire content enough because people just have a ravenous appetite for it. And, and so, and so I think that, you know, people want to consume content. I think with the amount of clients we have, we're mainly in health and wellness mainly. We work in some other verticals, have had experience of real estate and some partners of mine and some different things. But I think essential, I think if I'm, if I'm. I will team up 1ds our group will team up with people who are doing well.
- [37:20]
B
Well, I think there, there's hope for the space. Right. Because you look at guys because you think that's kind of what I wrestle with. It's like, dude, I'm trying to put this content out that helps people. But it's not me jumping around, you know, with a tiger in here. You know, it's just. It's not that. Right. So how do you make it engaging where you can still get the message across and you see people like. Like Jordan Peterson that I've had no problem capturing a tremendous amount of quick. You know, quick. Whether you agree with this politics or not, the dude's really smart and makes a lot of great points and is engaging through his content in a way that I think inspires other smart people to try to follow in that footsteps.
- [37:57]
A
So Jordan Peterson. Did you listen as Rogan. No, not the recent one. He's. He's. He's very intriguing. Jordan Peterson does a really, really good job of taking things that all of us are going through and talking about it. You trust him. He's built that trust. And he says it. He has. I haven't. Now that you say it, I haven't been able to identify, but he has a. He has a very, very interesting way of weaving in really big words and complex things, but making it simple, like, oh, my gosh, I just understood. I've never heard that word before, but not. But I know what it means, but I know what it means, and I know what he meant. And Jordan Peterson has done an incredible job, credentials. He's being authentic. He's counselor and psychologist for a very long time, still maybe is practicing. And he did a really good job distilling this and talking to things that people were going through every day and. And giving really sound psychology advice to people going through relationship issues and issues in life, mental health issues. And so he. He caught on because it resonated and related to a lot of people. And he took what is typically a complex. You're teaching psychology at Harvard.
- [39:07]
B
Yeah.
- [39:08]
A
I mean, like, you're not talking about, like, yeah, husband and wife get in a fight. You're talking about, you know, deep stuff and, and the science behind it. But. But he's done a really, really good job of putting stuff in a lot of influencers and the same thing. Yeah. Leaders in their space. They found a really, really good way to simplify.
- [39:25]
B
Yeah.
- [39:25]
A
The brand and, and, you know, give people what they're searching for. Well, let's.
- [39:29]
B
Let's talk about the flip side of that coin, which is the. Now what I've seen, and I think. I think there's a lot of. There's a lot of blowback coming to it now. But the, The. The entrepreneur bro is what I like to call him and friends with some of these dudes. I Get it, Whatever. But you're starting to see some of these guys, like, for example, there's a dude, Jeremiah Bull Evans, that just got sentenced to nine years in prison for, you know, massive Ponzi scheme for his embezzlement thing for real estate. And, you know, you're seeing these guys. Social media made them huge. And then there's these, you know, invest with me coaching program stuff that. With not a lot of substance behind them. So the eyes go wide for John if you. If you're not watching this. So my. My first question is, like, as somebody that puts out or is in charge of so much content, obviously you guys don't deal with stuff like this because you just talked about the level of integrity you have with what you do. But, but how do you.
- [40:27]
A
Like, what's.
- [40:29]
B
How am I trying to say this? Like, if you're someone that watches a lot of content, how do you not get duped?
- [40:35]
A
Yeah, it's a really, really good question. Yeah, I mean, what. It's like the. It's like, what every time you watch finance advice, as they say, do your own research. Right? I don't think enough people do that. Yeah, I think people are. People are good at content and they understand, you know, the scientific method behind it, and I think they can get attention. And typically, people, you know, if they look up to somebody or they see them somewhere, you know, and they're like, oh, my gosh, I saw that, and you saw that. And I. Oh, my gosh, let me listen to this. Let me buy this. They run you through a funnel. Yeah, they run you through a funnel. And. And then all of a sudden, you, you know, you end up giving this person 100 bucks, a thousand bucks, 5,000 bucks, 10,000 bucks, and it's. It's wild. Yeah, there's a ton of that out there. I think there's also a lot of people that have really, really good stuff that don't get the attention. And. And so, But. But anyway, to what you said.
- [41:22]
B
I know one.
- [41:25]
A
No, but. But to what you said, man, I agree completely. You know, it's. It's. It's. It's tough. Do your own research, you know? You know, anybody would ever ask me business advice or anything, and I said, just Google it. Like, so. So, so many of these scammers, they get caught. And I said, I will. I'll think I'll read a story or listen to a piece of content and I'll go Google their name.
- [41:50]
B
Yeah, it's all out there.
- [41:52]
A
Better Business Bureau this.
- [41:53]
B
Lawsuits, U.S. government versus United States of.
- [41:57]
A
America versus and these people are signing a contract, paying somebody, getting buyer's remorse, googling and seeing it after.
- [42:06]
B
And then that should have Google before.
- [42:07]
A
But, but you know what I mean? Like, like I think, I think that just got to use our heads and, and you know, you know, I am very conscious of what I read, what I watch because I believe, you know, ingest and what we ingest matters subconsciously.
- [42:25]
B
Yeah.
- [42:26]
A
And so why am I so worried.
- [42:28]
B
About what they put in their mouth? You need to be far more worried about what you put in your head.
- [42:31]
A
Exactly, exactly. My follower list is very curated that I follow like, or even newsletters. I subscribe to all of this stuff and I don't read fiction and I just, I don't resonate with it. I like psychology and business and, and so, you know, I think, I think that I filter that stuff out. I see something very compelling and I do a ton of research and I think people should do the same.
- [42:56]
B
Well, and I think also when you're listening to these guys online like you talked about earlier, and it's why I, I do not do the, I guess I have to in some way, but I don't like doing the news kind of viral stuff. Like if somebody talks about a certain topic and it takes off. Right. The reason I'll do that is because it's almost like you make a copy of a copy and it's a little worse and you make a copy of that copy and it's a little worse and a little copy that copy and all of sudden you kind of can't read it. And there's so much of this information being dissent disseminated online that doesn't even make any sense. By the time this guy is regurgitated at five times down the line, it's, it's just so far fetched. There's been times when me and my. Instead of breathing six breaths, as John Ashraf would say, taking six before I did it. There's been times when I have called out financial gurus online that want to prognosticate about the real estate market where I've said, dude, I'll put $10,000 in an escrow account right now. You put $10,000 in and we'll wait six months and see if you're right.
- [43:55]
A
Yeah.
- [43:56]
B
And nobody ever wants to take my bet. Nobody ever wants to bet against me.
- [44:00]
A
People are, we were talking about that, you know, this morning. We're building up a tech AI company as well where we can, you know, solve a bunch of problems for you know, businesses that, that are marketing and social and content from like, you're talking about, we're building a platform for that. But anyway, we have to talk about that this morning with the head of that company. And, you know, even, even AI and the systems in which were like, AI is going through the same thing. Garbage in, garbage out. It's now learning itself off of garbage.
- [44:32]
B
Yeah.
- [44:33]
A
And it's bloated. And, you know, there's, There's a bunch of. I think it's the same thing. You have somebody make up a story. I think, I think that what was really, really good. And I think people are. When you say back to scammers in this stuff, I think this last election, not political at all, but the last election from. You know how different news organizations on both sides everywhere latch onto a story, see the story, take something out of context, then that gets picked up. And then you have all the secondary and third publishing.
- [45:08]
B
Have you seen the, have you seen the video with the split screen and it's like all the local news and they're all reading the same story.
- [45:13]
A
Well, yeah, yeah. And you say so. So you have, so you have a. Yeah, you have, you have an article that gets picked up by a major publication or a traditionally trusted publication, and then you have RSS feeds all over the Internet that are now picking that up and feeding it into automated posting on blogs, automated posting on social sites, automotive posting everywhere. But then you also have, you know, now with the age of the tools that are at our disposal, let's take a major channel piece of content, whether it be video or whatever, let's run it through a system, let's rewrite it in our voice. But you're just, what, you're just saying, yeah, we have now just manipulated a shit story in the first place. And all of a sudden you get, you get, you know what? 10 steps removed from that. It's a completely different story.
- [46:00]
B
Yeah.
- [46:00]
A
The elephant's not blue anymore. It's a pink penguin. Right. Like, and it's, it's wild. And I think that that's happening in content. I think, I think that similar to my thing of what we call trend jacking, it's, it's, it's more about a video format and framework than it is like a content idea. So it's like, hey, this is going right now. The Ice Bucket Challenge is a great example. Right. Or that's more of a content idea. But, like the Get Ready With Me framework, there's a format that the Internet, it was no sound, all like, asmr sounds like no music, which I don't.
- [46:41]
B
Get that at all.
- [46:42]
A
All that and from the ice pouring and the water to the, you know, everything and it focused on that and really compelling visuals and so if you read between the lines you get the frame. But going back to what I was saying, it's everything is a remix. I mean, you know, well anyway, I won't get it.
- [46:58]
B
Everything is a remix.
- [46:59]
A
Have you seen that YouTube series?
- [47:00]
B
I haven't, but it might as well.
- [47:02]
A
Check it out as a watch.
- [47:04]
B
All right, cool.
- [47:05]
A
There's. There's like a four part series. I, I don't know, it's been around for 20 years but it was a really, really well done. They go through art music and all this stuff, mainly music and they talk about all of the tones and the chords stolen and remixed and done this and then they go through just life in general pop culture and it, it's, it's a, it's a fun one.
- [47:26]
B
Everything repeats itself. Yeah. You know, it's interesting you talked about AI because I also see a trend of like Billie Jean is marketing. I don't know who he is.
- [47:34]
A
I do.
- [47:34]
B
Billie Jean's great guy but Billie Jean with AI and using hey Jen to create the avatars of him and he's just dumbing speech in and I think, I think you're starting to see this now. Set it and forget it where you can create an avatar and then you'll just get scripts from what's trending and put it in here to auto post it here, blah blah. I, I think every social media channel is about to absolutely become unwatchable with because of shit like that. I think it's just going to get flooded with just nonsense of AI generated nonsense that like you said, AI is learning from itself and it's now becoming bloated. It's not working. I think these videos are going to start posting and say oh that's a good video when it's not and that it's going to replicate it on some other avatar and then it's going to keep getting posted. It's going to be a sea of just. It's going to be a mess.
- [48:19]
A
Well, I think, I think that the same thing in business life cycles. Right.
- [48:24]
B
Well, let me ask you the question.
- [48:25]
A
I was going to get to that.
- [48:26]
B
Was do you think it'd be wise for the content for the platforms to say no AI content?
- [48:37]
A
I don't know. That's a great question.
- [48:43]
B
Because they're already doing. You have to say it's AI generated. If It's AI generated.
- [48:46]
A
Yeah, yeah. Well, I think, I think that it's coming to a place right now where I think it's going to be indistinguishable. Obviously there's a ton of metadata and stuff. Yeah, we're quickly coming to a place. Human. Hey, Jen's great. But they're the human regeneration and the AI image is not there yet. It's close. You can still tell it's going to get there.
- [49:09]
B
Number of fingers. That dude doesn't have seven fingers.
- [49:13]
A
Yeah, yeah, exactly. But it's getting there. There's some. There's some. And then. But it still takes a ton of human intervention and so like, I think we're far away from not having to manipulate. Not far. I don't. Time and space compressed extremely relative to AI because. Because, you know, tech has been moving quickly anyway. But this is a completely different animal that. Yeah, we could talk about that later. But, but anyway, so, so you take this and I think that the rate in which, you know, I could take a video of you, you read a script, I can reproduce you. I think it still needs a level of tweaking and editing to it for it to actually be believable to be you. Now when you go onto a website and you're used to seeing like a training module, that's boring. Right. And you actually see a human or you talk to customer service on the phone and you're used to hearing a bottom. But that's getting better. And it sounds like a real human that's not going anywhere and I think that's going to get better and it's actually better for us. But, but, but I think from a content on social media standpoint, it's really, really hard to do that right now. But, but I think just like anything quality will win. And so I don't though we were having this. It was like crypto back, back when at first everybody was jumping on the NFT train and then when everyone started jumping on the NFT train, a bunch of fraudulent projects came out.
- [50:38]
B
Oh yeah.
- [50:39]
A
A bunch of people got fleeced and then NAFTA died down and there are some projects with utility that kept going on.
- [50:45]
B
Well, none of it had utility.
- [50:47]
A
Yeah, but at least, at least you could trade it for real world stuff. Yeah, yeah, like. And it had some utility to where if I had this, I can get.
- [50:53]
B
In here, I can. Yeah, I can go to this event.
- [50:55]
A
Exactly, exactly. And, and I was never really big in the nft. My business partner was though. But, but then you have crypto and you have a bunch of projects like this meme coin thing jumping up, but all of them like that, that is dying off too. I think the same thing is going to happen with content. We could go on and create really shitty content really fast right now. Right now, but no one's going to watch it. And so the Internet is going to be flooded with horrible content. And like always, quality is going to win. Now what is going to be. Is it filters for that stuff now? Then you ask the question so the platforms come in and stop it. I don't know. I think they, they'll do something. But I think the same thing. There's a ton. With before AI, there's a ton of really bad content on the Internet.
- [51:43]
B
Yeah, I guess that's true.
- [51:44]
A
And we don't consume it. It just gives anybody with a keyboard the ability to create content and, and just like.
- [51:50]
B
And have an opinion, which is probably terrible too.
- [51:53]
A
Yeah, yeah, exactly. There's. There's so many blogs out there that just don't get attention. But I think it's the same. I think it's the same thing. I think, I think that creativity and quality will win, authenticity will win. Caring about something, building community around that. I think that the same thing still ring true. Right. You have to. If you're selling a product or have a service, amazing customer service and building a raving fan following. Right. Whether it be customers and clients or whatever it is, having a great reputation, talking about things of value, adding value, like those things still ring true. Like I said, the core fundamental philosophies that, that, that have ranged true through time are still true to today. We just have different communication and different mediums in which to tell stories and to communicate. And people sniff out inauthentic. We can sniff it out, we're smarter. And people see that like, oh, I thought that was real. Like. Yeah.
- [52:49]
B
You didn't? No. You know, here's my next question. So, as you know, everybody always talks about the algorithms changing through the social media channels. Well, you know, man, I was killing my. The algo's killing me. I've got shadow band this and that. Do you guys worry at the level that you're at, right, with, with the agency level, do you guys worry about the algorithm so much? Is it really just about making the best quality content you can?
- [53:12]
A
Yeah, and it's a mix of both. Majority of it is, is. Is quality and strategy and creativity. The other side of it though is. Yeah, formatting. You know, a great example of this is when IGTV came out that Was a while ago we got a beta program where, you know, we, because we have partnerships with all the social platforms, they give us access to tools before we give them to our top clients and people and test them and do stuff. And we got ahead of that. We were first to YouTube shorts. We got, not us first, but there was a pilot program, very select partners that, that get this stuff. And we go to summits at these, you know, headquarters of these, you know, Snap, YouTube, all this stuff, Tick tock. And they give us access to this stuff. And platforms change. These platforms are constantly in a race on how to keep you on platform, right?
- [54:08]
B
Yep.
- [54:08]
A
Yeah. And so, and so how many different formats and mediums can they push to get you to stay on? And then you want more people creating content, you want to incentivize good content to keep you on the platform. Keep scrolling. So if they can find a better way, something to push, a feature to push that, that like, you know, is going to help. I think it's good. I think it's good these algorithm changes, but it's the same thing. You get ahead of them. You have a team that understands what's going on with the platforms, whether it's, you know, an agency, a partner, like, like somebody in the company that lives and breathes on these things and knows them. You can get ahead of them and they're minor tweak adjustments. A new feature coming out where you're like, oh, what, we can now make three minute videos instead of two. It's like, well, it still has to be an engaging two minutes or no one's even going to get to the first 30 seconds.
- [54:56]
B
It sounds like what you're saying is when somebody says the algorithm changes, screw me up as like a salesperson saying the leads are weak. No, you're weak. You're weak.
- [55:05]
A
Yes. There's, there's a, there's an ounce, there's an ounce of playing to it. There's, there's, there's an ounce of it. But a majority of it is just tried and true.
- [55:13]
B
All right, well, we'll finish up with one last question, which is if you could go back and give 27 year old you some advice, what would it be? I'm going to start in the. You know what, I'm going to start ending every single podcast with that question.
- [55:24]
A
I just decided, yeah, that's a wonderful question. I was always fearless. I was going to say be fearless and just go after life. I think, wow. And you talk about this and I think it's really, really important because I never took any shortcuts, and I believe I did stuff the right way. And I like people around me that do the right way. I also. Which is controversial. I. I built this business. My brother, my mom, some of my best friends brought along the ride. Amazing. Controversial. Have fun with the people you love and do it the right way and. And be true to yourself. I. I want. I want. When I'm sitting, I'm telling my grandkids, I have. I'm a father to a girl, and especially the little girl. Look up to a man. Legacy. Be true to your word. Honor. I think these things that are very, very cliche and old school, but you realize them the older we get and you start thinking, man, like, if I could tell my younger self, these things matter. When you start doing business, and there's a lot of options and a lot of competition out there, these little things, reputation, trust, integrity. These things make the biggest difference in life. You'll never know if you didn't get the gig or got the gig based on these things. But I know from experience that this stuff stacks and exponentially grows when done right. And it's Warren Buffett of compounding. I think we compound in our everyday lives, and if we do things right, things happen.
- [57:04]
B
Dude, we're gonna wrap it up on that, my brother.
- [57:06]
A
If they want to find you, how.
- [57:07]
B
Do they find you? This is. This is his first podcast, by the way. So, yeah, yeah, this is where you thought, like, your Instagram.
- [57:14]
A
Yeah, it's that. It's at J. Underscore. Hy. Yes.
- [57:18]
B
There you go.
- [57:18]
A
I don't have much of Instagram, but, hey, agency@1DS Collective on all social platforms. 1DSOnlineLive.com we're doing some cool stuff. We're kind of, you know, boutique. We have. We have a bunch of different things going on and, and, and, and. Yeah, hey, happy to talk. This stuff. This is. I'm so excited about what you're doing. It's. It's inspiring.
- [57:37]
B
Love it. Love it. Anytime you want to come back, you let me know.
- [57:40]
A
I love it, brother.
- [57:40]
B
Well, let's wrap it up, guys. Look, if you listen to that today, I think the things you got to take away is if you want to get traction with people anywhere, man. If it's social media, if it's just in your circle, if it's in your network, if it's through your business, be authentically you, because everybody else is taken. See you next week. What's up, everybody? Thanks for joining us for another episode of Escaping the Drift. Hope you got a bunch out of it. Or at least as much as I did out of it. Anyway, if you want a bit little learn more about the show, you can always go over to escapingthedrift. Com. You can join our mailing list. But do me a favor, if you wouldn't mind. Throw up that five star review. Give us a share. Do something man. We're here for you. Hopefully you'll be here for us. But anyway, in the meantime, we will see you at the next episode.