← Escaping the Drift with John Gafford
Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point
00:50:24
Loading summary
Transcript277 lines
- [00:01]
Progressive Insurance Announcer
Insurance isn't one size fits all. That's why customers have enjoyed Progressive's name your price tool for years now. With the name you price tool, you tell them what you want to pay and they'll show you options that fit your budget. So whether you're picking out your first policy or just looking for something that works better for you and your family, they make it easy to see your options. Visit progressive.com, find a rate that works for you with the name your price tool. Progressive Casualty Insurance company and affiliates Price and coverage match limited by state law,
- [00:32]
VRBO Advertiser
booking a verbo vacation rental means you get verbo Care and 24. 7 Life Support. Verified reviews from real guests and top rated homes. With the love by guest filter.
- [00:39]
Tamara Thompson
I just booked my VRBO because there was a sweet wine fridge.
- [00:42]
VRBO Advertiser
We all have our reasons. If you know you VRBO terms apply. See vrbo.com trust for details.
- [00:47]
John (Podcast Host)
Back again, back again for another episode of like it says in the opening man, the show that gets you from where you are to where you want to be. And today in studio, I have a. It's kind of a crazy story. It really is. But this is a person who again, is an entrepreneur that bootstrapped up from nothing into a massive business dealing with some of the biggest players in the world, showing them how to broadcast their authority through her company. Broadcast your authority. Ladies and gentlemen, welcome to the program. This is Tamara Thompson.
- [01:21]
Tamara Thompson
Tamara, thanks for having me, John. I'm really grateful to be here.
- [01:24]
John (Podcast Host)
Happy to have you. And dude, it has been a wonderful collab with you today, by the way. It has been. This is my. Just so you know, and I. The most podcast I've ever done in one day is two. That is the most I have ever done this.
- [01:36]
Tamara Thompson
I feel honored that we're able to go collaborated.
- [01:39]
John (Podcast Host)
This is my Tamara's like. And I have this person. And I have this person. And I have this person. This is my sixth podcast today.
- [01:46]
Tamara Thompson
I'm proud of six.
- [01:47]
John (Podcast Host)
Yeah.
- [01:47]
Tamara Thompson
The most I've done is 22 in one day. How.
- [01:51]
John (Podcast Host)
How do you do. How would you possibly do 22 podcasts?
- [01:54]
Tamara Thompson
My, my. Well, we go through this whole like batch recording method for an entire season, right?
- [01:58]
John (Podcast Host)
Oh my gosh.
- [01:59]
Tamara Thompson
We do like three days of full, full on. Like sometimes It'll be like 8am to 8pm but we have it where they can help my energy because we give back and have co hosts on our show.
- [02:10]
John (Podcast Host)
Yeah.
- [02:10]
Tamara Thompson
So it's not just myself. So if I'm literally like, hey, John, I'm like, I want you to introduce the next guest. And it, like, helps me stay through the day. I have a little bit of protein, a little bit of caffeine.
- [02:20]
John (Podcast Host)
Yeah, they kind of prop you up in the back, like, Weekend at Bernie's and are pulling the strings. And you're doing your thing.
- [02:25]
Tamara Thompson
That movie.
- [02:26]
John (Podcast Host)
Yeah. No, dude, it's. Yeah, it's been a long day. I mean, it's been a great day. One of the good things I About recording in Vegas is kind of everybody gets here eventually, right? They come here to speak at events. They came here to do events. They come here. So it's a great place to record a podcast. You know, I don't know how people could possibly do this living in, like, Kentucky, like.
- [02:48]
Tamara Thompson
No. Or Arkansas.
- [02:49]
John (Podcast Host)
Yeah, you'd have to. You'd have to, like, travel constantly to interview people, and it's. It's. It's a. It's a blessing.
- [02:54]
Tamara Thompson
So grateful. So we're. We're just grateful for the opportunity to bring these, like, amazing individuals that are humble. Like, half the time, if I just send somebody a message, I'm like, hey, we got this great opportunity. Will you come meet us in Vegas? Because I built the relationship. And they're like, I'm. I'm in.
- [03:09]
VRBO Advertiser
When.
- [03:09]
Tamara Thompson
When do you need me at this point? But that took building relationships over the year and connecting the dots and then people becoming clients and some people power partners, you know? And so it's just like, in Vegas, it's kind of one of those spots where people like, yeah, yeah, I can come. I can come out there. There's a lot to do. I can go to a show. We. We have people that were like, okay, yeah, like, one gal's coming in tomorrow. She's like, we got tickets to go to the Sphere. We're going over the Cirque du Soleil. You know, we're going to this. And I'm like, cool. There's. They're going to a concert. Sounds like. Yeah, you can make a thing out of it.
- [03:37]
John (Podcast Host)
Right? Just come to us first. Like, it's funny.
- [03:40]
Tamara Thompson
Yeah, I did tell her that.
- [03:42]
John (Podcast Host)
Well, she is. When you live here, do business here as we do. Right. Because my primary business, as you all know, is definitely real estate, and we coach our agents. This very important thing you have got to do when you schedule an appointment from somebody that is coming to Vegas to. To look at real estate, whatever they are, you've got to tie them down in this fashion. What I by. This is the last thing we always say to people as we're getting off the phone with them is, are you good about keeping appointments? Because I want someone to verbalize that. Like, yeah, yeah, 10 o'. Clock. Yeah, I'm good about keeping appointments because when it's like 1:30 and they're at the crap stable on a heater and they're hammered, that little voice is going to creep in and go, you said you were good about keeping appointments. You said you were good. And it, and it gets them here sometimes.
- [04:24]
Tamara Thompson
Well, I think the worst, though, the worst part of that, though, though with doing the extensive matchmaking that we do, we literally two days ago had a person just be like, I can't come because I'm sick. Right? So we have to re shuffle everything. Even last night we had a gentleman. It's like, I changed my flight. I even spoke to Gidget.
- [04:44]
John (Podcast Host)
Yeah.
- [04:45]
Tamara Thompson
I was like, we have this gentleman that wants to go for. You know, it's like, it's like trying to accommodate, but like, because, you know, they're traveling and like, let's match make, but let's play Tetris.
- [04:55]
John (Podcast Host)
I can, I can vouch for this because my wife was like, My wife was, it was our son's birthday and we're doing this and my wife is literally typing with you at 5:30. And I'm like, I was like, no, it's okay. But I was finally like, just tell her we're booking. We're opening the whole day for her. It does not matter what the schedule is. Just let us know when it's, when it's firm. It doesn't even matter. Like, like the back and forth is irrelevant. I'm clearing my calendar for Tamara today. Don't worry about it. Just let us know when we're going to be here. And it's worked out splendidly today, so thanks for that. But it's cool though, that you brought so many people in and now we're finishing the day kind of telling your story and how that was. Because there's a lot of people out there that, you know, struggle with different things that maybe don't see a way out or don't see, you know, that light at the end of the tunnel that I think your story is going to motivate them to hopefully overcome some of their own maybe demons or personal limitations to have some success in their life. So, you know, obviously we don't have to go back to like when you were a kid. But I, I. Something you said earlier when we were just chatting that I think is probably a good place to start is let's talk about when you were doing a real life imitation of Lindsay Lohan. That's probably a good time to start.
- [06:02]
Tamara Thompson
Yeah, yeah. So, you know, rewind back like 20 plus years. So I was. I was unhappy in my career in the fitness industry and my family. This was when YouTube was starting to come out. And we're like, what do you do with YouTube? There's like parkour videos and silly cat videos and vlogging. I was like dancing around with a hairbrush singing 80s music, you know, where's. I'm like, what do you do? But yeah, I was an alcoholic. I was unhappy in my career. There's a lot of things going on in my life and just accepting myself. And so I went through this basically experience where I was dumped from my. My first love, which happened to actually be a woman. And so I went through the process of really coming out of the closet, which was one of the things that I really had to find out about myself. So I hid that for quite a while and I went through this spiral of alcoholism.
- [06:53]
John (Podcast Host)
Yeah.
- [06:54]
Tamara Thompson
So for about six years, I pulled. Was pulled over, like five different times. I was locked up. I was actually. They called me the miracle worker in there and the negotiator in the jail system in Seattle for a while, which this attorney that I hired, he always told me to be quiet right in the courtroom. And so I remember I was pulled over the last time I was pulled over back in 2010. And I literally was like, oh, my God, I made a huge mistake. I'm going to be locked away. Like, they are just going to throw out the key and I'm not going to be able to be let out. I just knew it. My. My gut and my intuition, which I follow very dear. Now my inner sense of knowing I'm an empath as well. And I was like, this is it, Tamara. Like smack across the face. I said, hey, you know, I'm figured out myself, but I've also been depressed and I know I need help.
- [07:49]
John (Podcast Host)
Well, let's, let's. I want to ask you a question because you glanced over a pretty major life event there, which was, you know, obviously coming to grips with your sexuality and coming out to your parents or whatever that was or your family or however that was.
- [08:01]
Tamara Thompson
Yes.
- [08:02]
John (Podcast Host)
Was. Was it not well received which caused you to turn. Become an alcoholic, or was it was. Did you build it up in your mind that it was not going to be well received, which caused you to be an alcoholic, Which. Which kind of way was that?
- [08:17]
Tamara Thompson
I think it was because of. Not that it wasn't it wasn't as accepted as much as it is now that back then it was.
- [08:25]
John (Podcast Host)
It was 20 years ago. Yeah.
- [08:27]
Tamara Thompson
And so like 20. Yeah, 20 plus years. But what really happened was I didn't feel like I had people to talk to. Even though when my mom did find out, she literally was like, it's like, why couldn't you tell me? I was like, because I didn't want to be gay. Like, I. I didn't want to because of the way.
- [08:43]
John (Podcast Host)
So you wrestling with your own identity in that point?
- [08:45]
Tamara Thompson
Yes.
- [08:45]
John (Podcast Host)
Okay.
- [08:46]
Tamara Thompson
And I'm very confident who I am now.
- [08:47]
John (Podcast Host)
Yeah, sure.
- [08:48]
Tamara Thompson
And so. But that whole process is because I was dumped and I couldn't tell anyone because everyone saw that person as my best friend and they're like, why aren't you friends anymore? Ah. So it was hiding a. My first love, my real relationship for about three years, where it really hurt. And I went, this is kind of crazy. So the day after I was dump, I went running and jogging and like hardcore jogging, like earbuds in like I was in the best shape of my life back then. I wasn't like fully paying attention, but this gentleman failed to stop at a stop sign. Knocked me out. I was knocked out for 27 hours that year. I spiral spiraled into gaining weight. I started feeling like a fraud because I was a personal trainer, Right. And I was unhappy. And then it went into this whole thing that I was like, I feel like a frat, I don't want to do this anymore. And all of a sudden I started drinking. And the only place I felt okay was in the LGBT community. So I started to go out to meet people who were my so called friends, which really weren't. They weren't really helping me. And so again, fast forward spiraled into alcoholism and drinking over and over and over again. And kept getting pulled over, stuck, slapped on the wrist. I had these miracles happen that weren't really miracles. They were just like letting me slide by. Yeah. And then the last.
- [10:07]
John (Podcast Host)
How many times you get pulled over, pulled over drunk?
- [10:09]
Tamara Thompson
Five.
- [10:09]
John (Podcast Host)
Five.
- [10:09]
Tamara Thompson
Five.
- [10:11]
John (Podcast Host)
A couple days. A couple days you go, the first
- [10:14]
Tamara Thompson
time I actually got pulled over, I was completely trashed. But they didn't know I was trash because I didn't fit the mold of a dui. Most people, they think they drive too slow and. And they hugged the line. This girl, 102 across the freeway, like, I just gotta get home straight in between the lines, wasn't swerving anything, but I had like open containers in the back of the car and I reeked of alcohol. But this guy was, like, reckless driving. Check.
- [10:40]
John (Podcast Host)
See you later.
- [10:41]
Tamara Thompson
Go home two weeks later, pulled over in the same spot. Thank you, God. Literally was like, boom. First dui. Two weeks later, boom. Three weeks later, boom. Second dui.
- [10:52]
John (Podcast Host)
Oh, man.
- [10:53]
Tamara Thompson
So it was like, okay, Tamara, you're
- [10:54]
John (Podcast Host)
a little slow to learn there. Little slow learner.
- [10:56]
Tamara Thompson
Took me a good six years. Oh, my God. So I've got a crazy story, like, so I built the resilience of. Of things. Because the way that I think about life and business now, like, nothing, like, phases me. I'm actually. You were talking in a recent episode about your disc test. I'm exactly the same as you. Like, 99% D. 99. I. Yeah.
- [11:16]
John (Podcast Host)
So Michael, you know, it's. You know, it's like they. That's considered the Michael Jordan of disc test. Like, less than 3% of the public asset, right? No, for sales, it's like the Michael Jordan. It's like Michael Jordan disc.
- [11:25]
Tamara Thompson
Yeah.
- [11:26]
John (Podcast Host)
Yeah, go ahead.
- [11:26]
Tamara Thompson
Yeah.
- [11:26]
John (Podcast Host)
So high five. There you go. High five for the high D. High. Good job.
- [11:29]
Tamara Thompson
So. So. But to fast forward there. So the last time I got pulled over, I was like, holy crap. Like, this is just, like, gonna be a crazy show, basically. And, yeah, I started going through these processes, and I started getting actual help, and I started sobering up and going to treatment, stuff like that. And I had this. This woman that was like, hey, she was a counselor. She said, I want you to read this book. And I don't like to read. I'm just. I just.
- [11:54]
John (Podcast Host)
Too slow.
- [11:55]
Tamara Thompson
Yes. I'm like, I can't just sit there and be like, squirrel, I need to read that again. So she gave me the Four Agreements, which is, you know, great book, great book. It's a small enough book for me to read my brain. And she was like, just read it and let me know what you think. And that book actually changed my life through the sobriety process. But before that, before I had to actually go to court, there was these people in my treatment center. They're like, we're gonna do work release through the King County Jail. And I was like, what's that? And they're like, it's not offered where you were pulled over.
- [12:29]
John (Podcast Host)
I was like.
- [12:30]
Tamara Thompson
I was like, what? I'm like, well, why not? So I went into the court system and Renton. Renton Washington. Like, it was like, whatever. And I went to the judge, and I told. Told my attorney at the time, I said, I'm gonna propose work release. And they just. He would just like, what work Release.
- [12:49]
VRBO Care Announcer
At vrbo, we understand that even the best of plans sometimes need a little support. So we plan for the plot twists. Every booking is automatically backed by our VRBO Care guarantee, giving you confidence from the very start. Whenever you need help, it's ready before your stay, through the moments in between and after your trip. Because a great trip starts with peace of mind and maybe a good playlist. But we've got the peace of mind part covered.
- [13:17]
Tamara Thompson
Have that. So I go in there and this is the first time I actually spoke up to the judge because the guy was always like, don't, don't say anything. I'll just, you know, the best, best term. And I literally, I broke down and I was like, I had just gone back to college, basically film school, my late 20s, because I was unhappy. I was starting to get like straight A's. I had just sobered up, of course, before the court. Uh, it was going to meetings, doing the thing, got a sponsor doing all the things I was supposed to be doing. And I literally was like, I don't want this. I want to try to ask for help. I want to ask for something. And I came up and I proposed to the judge. I was like, I will do. Can you create a work release program? I was like, I will pay for it out of my own pocket. Like, I, I'm like a nanny right at that point.
- [14:03]
John (Podcast Host)
Yeah, anything.
- [14:04]
Tamara Thompson
My part time nanny, college girl in my late 20s. I'm like, I was messed up and I knew I needed help. And so that, that moment I stepped in the court and I just like, I provided everything. I was like my straight A's back in college, my sobriety, my AA slip, all of it. And I just said, I want to be able to keep my job too. I had an ankle bracelet on here. I was literally like Lindsay Lohan. You know, I had to be back at this point. I even had a blowing machine in my house at 8am and 8pm oh my gosh. So it was just, it was, it was a lot, right? And so I presented it. The guy looked at it, looked at my stuff, looked up, looked down, looked up. He's like, Ms. Thompson, never had anyone step in my courtroom and negotiate ever. And he's like, that takes mad guts. And I am actually going to accept this, but if you for any reason don't follow through on anything that you said.
- [14:59]
John (Podcast Host)
Yeah. Then it's a real problem.
- [15:01]
Tamara Thompson
Real problem. We're going to send you out to. Gosh, I don't even know the name of the city. It was like 45 minutes out, this little bumpkin town jail where I had to sleep in a facility with 10 other women. You know, at 2am they'd have like drug meth addicts coming in off the street, waking you up. You had to share a bathroom that didn't have a door, all the things, right? And I became the girl in there that nobody messed with. But I was kind at the same time. So I protected all the women in there. Anytime a new woman that came in that was feisty, but yeah. So he accepted it and allowed me to be on work release for about 120 days. And they said, but the rest of the year you're going to be on house arrest. And so he's like, you're going to have a term that's just. If you do the year and you don't mess up, we'll give you a year. Otherwise we're going to go over that and we're going to lock you up for a long time. So it was just this moment where I was like, holy crap. And just by living in there and going through this process and, you know, sobering up and I've. The things that happened in there, I was like, okay, that was my rock bottom story. People come to me now in like, life and business. They're like, oh, how do you deal with this in business? I'm like, that's nothing.
- [16:07]
John (Podcast Host)
Yeah. You're like, dude, I had an ankle monitor on.
- [16:10]
Tamara Thompson
Yeah. Like, I was like, I had this, this thing. And so basically that was it.
- [16:14]
John (Podcast Host)
Was there anything in your life more shameful than happening? People notice the ankle monitor on your, on your ankle.
- [16:21]
Tamara Thompson
I did really well with like jeans.
- [16:23]
John (Podcast Host)
Yeah. But I'm still just thinking like that there's got to be like.
- [16:26]
Tamara Thompson
It was probably.
- [16:27]
John (Podcast Host)
What is this?
- [16:27]
Tamara Thompson
The interlock device. So I have it on my car for five.
- [16:31]
John (Podcast Host)
That's the thing where you blow in the tube, right?
- [16:33]
Tamara Thompson
And it was so dangerous, John. Like, so dangerous. Like it would go off and you had like 30 seconds to blow. Blow correctly. If you messed up, it would be like, beep, beep, beep. So one time, this was the most embarrassing part of it. I, you know, I would zone out because, you know, you're sobering up, whatever. If I had my music on too loud, I wouldn't hear the beep, right? And it's attached to your horn. So it starts honking your horn, honking your horn. All of a sudden I'm on the freeway and I'm like blasting like 80s music or something one morning. And I'm like driving to work, and all of a sudden I hear honk, honk. And everybody on the freeway just goes, whoop, Eyes on Tamra. And I was like, what is that? And I looked. I'm like, oh. The same time, though, if you miss dings it and it goes back to your probation officer and they say, why did you miss this blow? Yeah, I'm sorry. I was rocking out to 80s music and zoning out on my way to work where I was unhappy in my career.
- [17:24]
John (Podcast Host)
Yeah.
- [17:25]
Tamara Thompson
But I think that was the most embarrassing thing other than being pulled over it and people just seeing it over time, like, walking the line, like, oh, you don't take the test, you know?
- [17:34]
John (Podcast Host)
Oh, man. Yeah, that's like, I'm not look for somebody gets 5D wise. No offense. I'm not saying that stuff's not. I'm not saying that stuff is not warranted. I'm just saying it's. It just. It's got to be. And especially it sucks because, you know, something like that where you're really being driven by that disease. And then as soon as you're in recovery from it and you're not doing it, all of a sudden you still are walking around with the scarlet letter of it of the ankle monitor and the blower thing and all that stuff. Well, let's talk about broadcast your authority. Let's talk about your company. So how did. How did the company come about?
- [18:05]
Tamara Thompson
That's a great question. So, you know, after sobriety came into play, went back, you know, finished film school, basically started a production company. But when I started a production company, I also had to, like, I wanted to make sure that I had enough clientele where I didn't have to have a corporate job too. So when I graduated, this was kind of crazy. So graduated, and I was like, okay, cool. I got a degree. You know, I'm like 30.
- [18:30]
John (Podcast Host)
World is my oyster now.
- [18:31]
Tamara Thompson
Yeah.
- [18:32]
John (Podcast Host)
And why is the phone ringing?
- [18:34]
Tamara Thompson
So I went out and put applications out, and I was offered a position for $12 an hour. This is back in like 2012 that
- [18:43]
John (Podcast Host)
you could have got without the degree. Just walking it off and my brother
- [18:47]
Tamara Thompson
at the same time. So we're about seven years apart, but he was going through the process even though he's seven years younger. This was like me going back to school, and he gets a job at Amazon for just a flat $88,000, like out of. Out of the gate. Right. As a developer. And I was like, I was just offered $12 an hour. I was making more than that at the gym. So I went back and I negotiated and so bumped that up to like $20 an hour which was not much. Worked my way up through that company. And they were like, oh, you're going to get this, you're going to get stock, you're going to become a partner and stuff. It was, it was mail driven.
- [19:20]
John (Podcast Host)
Here's the big carrot we're gonna dangle front of you. I'm gonna. This is driving me crazy.
- [19:24]
Tamara Thompson
Oh please, real time because it looks
- [19:26]
John (Podcast Host)
like it's coming off. See what goes happen. Keep talking.
- [19:31]
Tamara Thompson
No worries. So, yeah, so fast forward, I was like, I was thinking that, oh, I've got this degree, I'm gonna get a job. Yeah. So I started doing freelance work on the side. I was unhappy in this company. I started working up, but I was only making like 35, 000 a year or something, something really low or 40. And then I literally was like, I need to do something different and I
- [19:51]
John (Podcast Host)
need a new direction in my life.
- [19:53]
Tamara Thompson
Then YouTube came out, started a production company and I was like, what can we do? But my whole focus around broadcaster authority was to help people. I knew I had an impactful story that I could share with others, but the, the idea was to also help other people share their message. And so we had content that took off and went viral because I started directing documentary films because I was really passionate about the stories and stuff like that. But they were all one off project. So it didn't even click. Well, I guess it did kind of click a little bit later on about what we do at Broadcast your authority from the short form content. But the data driven focus first of like, what are people actually searching for on YouTube and Google for your show and your podcast? Is it because you have a big name on your show and they're highly searched, Is it a topic that somebody is searching for in real estate or whatever that looks like as an inspiring story? And so we had these films that took off and went viral. The teasers would go viral and. And then it would lead back to the documentary, the full length feature. And we had one that took off and went viral is about women's stereotypes. And from there all of a sudden I'm like, well, what do we do? Right? And so we actually consulted with YouTube. I was like, I love data, I love seeing that stuff, you know. And I was like, how can we apply this to all these other films that, that I directed? And they started winning awards, they started going viral. All of a sudden indie flicks found us. It's like Netflix. But it was an awesome female founder in Seattle. And we want, they're like, we want to acquire your films. And I was like, this is cool. Super grateful. Now what?
- [21:23]
John (Podcast Host)
Yeah. You're like I actually made these and now someone wants to buy them. That's a. I'm like, that's kind of how it's supposed to work, but didn't think it was going to. There you go.
- [21:29]
Tamara Thompson
And so I was like, well how can we leverage telling more of these stories more often, these impactful stories. And then I joined a high level mastermind group. One of the first ones I joined it was like 3,500amonth back then. It was like, you know, it's not cheap. It's not cheap for back then. And I was like, you know, I'm gonna surround myself with these upper level individuals. And this sales coach came up to, to me and she said, you know what? I she's like, I love what you guys are doing over here on the YouTube side of it. These two gentlemen I'm working with on my audio podcast in the Mastermind but they're only doing audio. And she's like I feel like this system that you're doing over here that you told me all about to work for my podcast. I'll be your first client. And so she literally was our first client. This was years back and we started using our YouTube methods. We did the weekly show like consistent. She batch recorded, she did her thing, taught sales coaching and then we started selling those packages into entrepreneurships. I started doing multiple mastermind and then hosting events. So that's how we really started was the first offer that we ever put together was actually like a very short 90 day kind of package. And then we did a six month package. Now we do six month to year long packages to help people with their shows now. But because we created this whole data derivative system from give them the direction for their show if desired.
- [22:51]
John (Podcast Host)
Yeah.
- [22:51]
Tamara Thompson
But paying attention to data and helping them grow their YouTube channel.
- [22:54]
John (Podcast Host)
So really looking for YouTube, what is 6? What does success look like on a YouTube channel?
- [22:59]
Tamara Thompson
So for one of your clients it could be different. Different, Different. Example, we work with a guy that owns a med spa. So a doctor. He started with 101 subscribers on YouTube. They've been working with us about 11 months. They moved their med spa from Rhode island to Florida. He now has 22,600 subscribers in about 11 months.
- [23:19]
John (Podcast Host)
All organic or do you guys organic. So you guys do not promote at
- [23:23]
Tamara Thompson
all that we do now. But. So that's one of the levels that that you can work with us at so you can one go the organic side. At this point there's a lot of competition. Of course, we know, yeah. So we did, we did leverage over the years utilizing Amplify through YouTube and Google Ads. Right? So viewership ads, subscriber ads. But the bigger picture on that is not just running those pieces, but to tie it in with your business. So we taught basically the doctor how to leverage different ways to build out the community. So he now has like a provider community, about 7,000 providers, which we taught him how to utilize. A high end workshop that led into a mastermind group so that they could do these trainings for these doctors. Right. To help them show how to build success. What we do is we leverage the top performing shorts that are organic first. And so when you utilize those, you're like, okay, so let's say example for your show, right?
- [24:18]
John (Podcast Host)
Yeah.
- [24:18]
Tamara Thompson
Okay. So you had Susie Batiste on your show, right? So you're like, okay, well it's a possibility her content could take off because Susie Batista searched 18,000 times a month. So we have the micro content go out to shorts, right? You're like, okay, this one only had a thousand views, but this short had 10,000 views. Why? Right. And so we like analyze that piece of it first and say like, okay, was it because of what Susie was wearing? Was it because of the hook? Was it emotional? Was it empowering? Was it, was it John's clip, You know, whose clip was it? And then from there you want to leverage that clip back to paid ads. So because one, you already know that 10,000 people organically actually resonated with it.
- [24:57]
John (Podcast Host)
Right?
- [24:58]
Tamara Thompson
But the way that we structure it is not just for the fact of like, oh, that's a really top performing clip. But a lot of the times for a business owner, if you're talking like real estate as an example, let's say you share some cool topic about real estate or success. Well, okay, well, he talked just about exactly what he does and helps people with in real estate. Now let's actually drive the back to some kind of core offer or an opt in or a lead magnet or something to build the list, right?
- [25:22]
John (Podcast Host)
Yeah.
- [25:23]
Tamara Thompson
So it gives opportunities in different ways. Ways to build the C, the CRM, basically email list, or give them back to opt in that goes into or even a tripwire funnel, you know, where it's like a low end product. Here's $11 for my XYZ.
- [25:36]
John (Podcast Host)
And then up the ladder you go.
- [25:37]
Tamara Thompson
Exactly. So it's being strategic for the shows A lot of people have, like, inspiring shows, but you can leverage it that way where you're like, okay, am I building. Am I influence? Am I building my following? Or do I really want to focus on building my real estate business? Right. So we come in on different levels. So people will now hire me as, like, their fractional CE CMO for their shows.
- [25:57]
John (Podcast Host)
Yeah.
- [25:58]
Tamara Thompson
Like, how can we leverage this to lead them to new clientele? Our mastermind group, our, you know, our event coming up.
- [26:05]
John (Podcast Host)
And that's something I struggle with right now because I think as. Especially as now as you look like Gemini is pulling from shorts when it gives summary reviews on things or search reviews is pulling heavy on shorts right now.
- [26:17]
Tamara Thompson
Y.
- [26:18]
John (Podcast Host)
Which is like 60.
- [26:19]
Tamara Thompson
I think it's. It might even be more in this month. But, like, last month it was like 67% of new subscribers come from shorts.
- [26:25]
John (Podcast Host)
Yeah. It's crazy, right?
- [26:26]
Tamara Thompson
It's crazy.
- [26:27]
John (Podcast Host)
And it's. You can reach a lot of people very quickly through them, but, like, you look at somebody like me that I have so many different companies and so many different brands. I used to just run, like. Like this brand, like, escaping the drift.
- [26:39]
Tamara Thompson
Yeah.
- [26:40]
John (Podcast Host)
You know, I wrote a book and we have the book and all that stuff, and this was really it. But I just kind of ran this and this kind of all. It was all like one big melting pot. And now I'm saying, like, oh, wow, I should probably. I need to split this off into its own entity and needs to be its own thing. I need my own personal branding stuff. And I got to drive real estate stuff. I got to drive mortgage stuff. I got to tell you, all these different companies, we have kind of need their niche. It's got to get more niche. You can't be broad anymore like this, and you can't have a one size fits all for what you do. But I have a question.
- [27:06]
Tamara Thompson
Yeah.
- [27:07]
John (Podcast Host)
Which is it was always a real challenge to move subscribers from audio podcasts into video. It was really. I've been doing this for four years, and it's really difficult to move them from one platform to the other now.
- [27:19]
Tamara Thompson
Separate demographic.
- [27:20]
John (Podcast Host)
It's a totally separate demographic. People listen. Audio podcast, don't go to YouTube. It's really, really weird. But what I found is now that you've got, like, Spotify adding video and Apple adding video and having that video podcast, and now YouTube is coming the other way, where these are podcasts now.
- [27:35]
Tamara Thompson
Y.
- [27:36]
John (Podcast Host)
There's really a blending of the two. So my. My question to you is, as somebody that's doing this at a Very high level. Are you more concerned with, or do you think the future is more the video views or the audio? Do you think audio will die out or is a blending of the two? Or how is there a way now to move one market to the other, One audience to the other?
- [27:56]
Tamara Thompson
I think that. I think that it can actually come together because like you said, a lot of the platforms have the video component being added to those platforms, like Spotify.
- [28:04]
John (Podcast Host)
Yes.
- [28:04]
Tamara Thompson
But I do believe that video is the winner. I mean, I'm biased, obviously. Video has been in my background. But the reason, because I see that, though, is because if you look on everything related to video, Netflix, Hulu, everything, all TV shows now have basically a podcast.
- [28:20]
John (Podcast Host)
Yeah, they do.
- [28:21]
Tamara Thompson
All they. They promote. So you go like, I don't know about your Netflix or Hulu, but every single section of a show that I literally like, oh, this is a star show. Oh, it has a podcast or the podcast populate. Netflix. Currently I'm seeing a lot of, like, sports or celebrity shows. Right. But over on Netflix, it's all podcasts to relate to the top shows. So they're pulling it in different directions. And if you see it, all the celebrities are doing podcasts at this point. So it's pulling the demographic and fans in a way that's like video, video, video. Even though maybe like over the years, like, we've. Because we've got clients that have like 6 million downloads, right. And that's on the audio podcast. We took one client this year, which I was super excited about the results that we got her. So we started working with her in September, but she did not focus on video. She actually had 11, 000 subscribers on her YouTube channel. We're like, oh, my gosh. I mean, she's. She's smart, she's. She's funny, she's pretty. I was like. I'm like, why?
- [29:22]
John (Podcast Host)
I hate her.
- [29:24]
Tamara Thompson
How about that? So, so, yeah, so she had 11,100 subscribers on YouTube. This was in September, and she had about 5 million audio podcast downloads. So we took over both and we said, you have to be on video. And luckily, within the first month or so, she actually had one of the video podcasts. The first, in the first three weeks took off. So they leveraged our system because she has a format of solo content. So it's all like, positioning, man.
- [29:50]
John (Podcast Host)
That's really hard.
- [29:51]
Tamara Thompson
Yeah, but it was great. So she now has.
- [29:54]
John (Podcast Host)
For those of you who never tried this, I'm just gonna throw out there. I used to do. I used to do depends on how
- [29:58]
Tamara Thompson
long you want them to be?
- [29:59]
John (Podcast Host)
Well, no, no, even, even, even 12 minutes. Like 15 minutes. Like short, like that. Solar pods. Yeah, I do. But the problem is, is I found myself watching the clock more than I did watching the content. Right. Because I just, I just speak very quickly.
- [30:15]
Tamara Thompson
Yeah, yeah.
- [30:15]
John (Podcast Host)
And it was like I'm try to drag this out to hit my 12 minute mark and, and I just found that man. I, I, I would rather, I would so much rather extrapolate, get information from other people than try to come up with stuff to spill out every. I mean, that's what my newsletter's for. I, you want to hear that?
- [30:30]
Tamara Thompson
We helped her map out, do the newsletter. Yeah, we help our clients map out for the ones that want to do this. So it's not for everyone. Map out the, the content, the keywords, everything. So like here's the topic title and then she'll pull out the bullet points. So this video took off and she was like, this is cool. We're like, okay, now create something very similar. You're going to use these keywords again. So it's almost like a part two. So it helped the channel. She's got almost 25,000 subscribers now.
- [30:55]
John (Podcast Host)
See, it's, it's hard to do that
- [30:57]
Tamara Thompson
in an interview that was all organic side too.
- [30:59]
John (Podcast Host)
Yeah. But what I'm saying is it's very difficult to do the see what's trending keywords. See what's trending.
- [31:05]
Tamara Thompson
So you have a team that does it for you.
- [31:06]
John (Podcast Host)
Yeah, no, no, no, but, but then create that content in an interview so space, it's very difficult because if you're, if you have organic conversations like I do, I don't know where they're going to go. I'm not planning this around keywords. SoloPod. Yeah, you can absolutely script it out. You can build topics and go.
- [31:20]
Tamara Thompson
It is.
- [31:21]
John (Podcast Host)
But when you have a show like mine, it's really hard to do that. So how do you do that with a show like mine?
- [31:25]
Tamara Thompson
So typically a lot of the shows that we have, we've condensed them into shorter form shows instead of like an hour long. Right. We're like, okay, John, we're going to look at the back of YouTube. What's your average length of your watch time on YouTube for the hour long. Right. So if they're like, like, oh, your average watch time is 22 minutes.
- [31:41]
John (Podcast Host)
Right.
- [31:42]
Tamara Thompson
So like, well, honestly, YouTube's saying like, hey, your episode should actually be 22.
- [31:46]
John (Podcast Host)
Yeah, no kidding.
- [31:46]
Tamara Thompson
And then like, if it's at a 30 like viewing rate, then YouTube's gonna reward you and be like, we're gonna suggest you out to like 70. Right. So it's all about the watch time. And so. Wow. That's.
- [31:58]
John (Podcast Host)
Why is it better on. So here's a question I'm gonna ask you then. Would it be better on super long form like this to cut it in half and do two, 30 minutes, two parts? Yeah.
- [32:08]
Tamara Thompson
Yes. In my. In my opinion, yes. So we've taught a lot of our clients do that, so. And then there's the clients that literally just every day. Yeah. That's why a lot of our clients, like, people come into our shows and they'll come into. When we record at SiriusXM or other things too, all the people are like, why do you guys do 22 minutes? I was like, because we watch the data and we know that because that's
- [32:30]
John (Podcast Host)
what the mass says.
- [32:30]
Tamara Thompson
Yeah. And they're like, well. And then we'll say like, oh, well, we had this really cool guest. Why did that one take off? Let's ask that person to come back for an encore. So that one could be like a good one of like a part two. Right. So if that person's suggesting it out or accepts a YouTube collaboration or an Instagram collaboration, we just want to make sure that everyone, like, I don't get
- [32:48]
John (Podcast Host)
why people go on. Why do you. Why do I want to post a podcast and then not accept a collaboration?
- [32:53]
Tamara Thompson
Exactly.
- [32:53]
John (Podcast Host)
What is the point?
- [32:54]
Tamara Thompson
They're not tech staffing.
- [32:55]
John (Podcast Host)
What is the point of even doing it? Not like, yeah, we make sure everybody that comes in here is down to like, we're going to work together on this to make it as good as we possibly can.
- [33:03]
Tamara Thompson
Well, and I love it because, like, one, you've got the, the Instagram collaborations. But two, since YouTube does it now too. It came out in November, you literally do the collaboration. And because we also manage so many shows and we do podcast booking tours as well, so people work with us at a couple different capacities. Right. It's like you got the hybrid where we do like, both. Right. So we could match people for your shows or match you on other people's shows. Or we do like the full one stop shop. Right. For content marketing. And some people just start with this. They're like, oh, I don't want a podcast. This is like, just like, this is not my thing, but I want to get on other people's shows. And then once they do the podcast tour, they're like, actually, that's kind of fun. You guys can teach me how to, like, batch record and like do it in time, time it, make it easy because people are busy, they're busy founders, they're successful. A lot of people come to us, they built success. They want to build their personal brand at this point. So we're like, we'll batch record or come into the studio and record several with us at once. Or if you have your own studio, record with your, your in house team and then pass it over to us and we'll do the rest. Right. Really just like a convenience.
- [34:04]
John (Podcast Host)
So you guys are cutting the shorts,
- [34:05]
Tamara Thompson
you guys are doing the editing, optimizing editing, posting to social media, sending the collaborations, sending the deliverables, live links all to the guests. Like doing all that stuff. Even for the ones that have like management for like virtual guests, like the team will be like booking their calendars out. Just like we want people to be able to show up and that's all they have to do for their show.
- [34:25]
John (Podcast Host)
Amen. Amen.
- [34:26]
Tamara Thompson
Yeah. So that. But yeah, it really just started from like us learning about YouTube and then being able to apply it into a system that was consistent on a weekly front versus like one off projects. But always they were always people that had a story to share or data or because people like yourself have these inspiring shows. Like you said, you're like, well, how do you leverage it when you have these longer conversations? But that would be one point would be like maybe split into two parts, like part one, part two, just to get that watch time down. But. But then also look in the back end, be like, like which of the episodes actually related the most? And was there something significant about those that did the best? Was it because it was a person? Was it because they both talked about a certain topic? Like was it a success journey in real estate?
- [35:09]
John (Podcast Host)
Yeah.
- [35:09]
Tamara Thompson
There's so many different factors.
- [35:11]
John (Podcast Host)
There is. It's funny, I talked about this the other day and, and I've got, I, you know, you do this long enough, you make a lot of friends that do it as well. Because we share guests and do stuff and blah, blah.
- [35:18]
Tamara Thompson
Yeah.
- [35:19]
John (Podcast Host)
And it's the one thing I will refuse to do and I've seen a lot of my friends do. It is not gonna just like go for shock value chasing clicks. I'm not gonna do it. Like my number one shared YouTube or Instagram thing ever was Kelsey was Kelsey Sharon talking about, talking about self assisted suicide in Canada. Right. And it was, it was part of a much greater conversation. And it was just a very. Yeah, it was really, it was really like whoa. Clip. Right. Like wow. And that's my most watched thing. And like, the tendency would be to be like, oh, well, let's go chase something that's shocking along those values, along those lines to try to repeat that process. And I'm like, look, that was on one off. That's not really what I talk about in here. We're talking about, you know, motivating yourself and we talk about business and entrepreneurship. And so I didn't do that, but I've cd I see some of my friends that'll get like some crazy person on their podcast that says something insane and it does very well. And they're like, oh, let me go find the next crazy person. And I think that. But one of my biggest problems with this country is I think we're going through this. I've ever seen the movie. Of course you have your filmmaker idiocracy.
- [36:25]
Tamara Thompson
Yes.
- [36:26]
John (Podcast Host)
Like, I think we're living that. I think we're going through the dumbing down of America at a rapid, rapid rate. And anything I can do, I don't want to be part of that. I want to produce something that is thoughtful and helpful and educational and entertaining at the same time.
- [36:40]
Tamara Thompson
Yeah.
- [36:40]
John (Podcast Host)
And not just shock value nonsense.
- [36:42]
Tamara Thompson
Well, I think that's where. That's where other people come in. So I'm not saying, yes, we've got success for people, but then there's other shows that, like, you want to pay attention to it, and that's what we do. Suggest the amplification through ads. Right? Yeah. Because not all channels are going to be like, oh, I had a viral video or something. But you also want to drive people, drive traffic back to content that relates to what you do too. And so a lot of people, when they come to us, like, not all of them go viral, but a lot of people stick with us on the consistency factor because we. We've also taught them how to generate money from the podcast if it's a direct referral to their show or if somebody found them because of their show or. Or we taught them to use amplified ads to go back to their offers. They're like, oh, how majority people come back and be like, oh, yeah, I found you through YouTube. And we're like, okay, well, what is that? So we have the whole system.
- [37:30]
VRBO Advertiser
Premier hosts on VRBO deliver quality vacation rental stays with fast responses and clear instructions so you don't have to worry about surprises.
- [37:37]
Tamara Thompson
I asked our host a question about the house last night and he got back to me super quick.
- [37:42]
VRBO Advertiser
See, that's a premier host move right there.
- [37:44]
Tamara Thompson
I'll wish I Had a premier group chat. I asked them where we should have dinner last night and they left me on red. I know you saw it. It says it.
- [37:52]
VRBO Advertiser
Classic group chat move. Don't walk into a surprise book. A top rated verbo. Stay with a premier host if you know you verbo.
- [37:59]
Tamara Thompson
The more we teach them basically to create the UTM links to track that. So it's like, where did it come from? And you could get so specific where it's like the UTM link for YouTube specifically. It could be Spotify, it could be Apple, things like that. Or you could be like, okay, it came from the podcast and then that link basically, not to like, you know, complicate, but some of them will do like Hyrus or triple whale and be like, let's track all the stuff. Right?
- [38:21]
John (Podcast Host)
Yeah.
- [38:22]
Tamara Thompson
So it depends on where you want to go with that. But the idea for us is to always say, like, this is how you can. You can generate roi.
- [38:30]
John (Podcast Host)
So. Well, let's talk about that. So when you're talking, obviously to generate that, there's got to be a call to action that sends them somewhere.
- [38:36]
Tamara Thompson
Yes.
- [38:37]
John (Podcast Host)
Is that better in the comments below? Do you. Could you coach your clients to have a CTA during the podcast? What do you do?
- [38:44]
Tamara Thompson
All the above. So it really depends on your format. Right. And you don't want to be like, I'm pitching, like, in the middle of my show and I have a guest. Right. Some people have dropped ads. We just, we just took over a show this, this last week. The guy's had a show for 12 years, but he's got a sales podcast, but he doesn't leverage it in the right way. We're like, so excited because we're like, oh, my gosh, you got like, like 600, 000 downloads last month. I was like, okay, yeah. And. But you're not getting, like, clients from this, you know, as this beautiful sales expert. Right. And so. But the whole idea, though, is to strategize with the client specifically on what would actually work for their business model. So we do do, like, monthly, monthly strategy calls too. In certain capacities. People will hire me to come in and be like, okay, let's look at the whole overall picture. Because you said, like, you said you have, like, your personal brand, right? You got the show, you got real estate.
- [39:35]
John (Podcast Host)
Yeah.
- [39:35]
Tamara Thompson
So what would that look like? Would it be like, you know, your. Your personal brand for the YouTube channel? Right. But I would say, like, well, you want to have, like, different things under that. It's like your name. But here's Escaping the drift. Here's stuff that relates to Simply Vegas. You know, it's. It's good to create those different playlists, see what happens there.
- [39:53]
John (Podcast Host)
I think we need completely separate channels for, For a lot of what we do. Just a lot of it is just got to be. Because it's so different. I think that's what happens when you. I mean, like, you would never. Like you would Never look for SpaceX and see Tesla on that site.
- [40:08]
Tamara Thompson
Exactly, exactly.
- [40:09]
John (Podcast Host)
It's got its own independent brand that's running, so there's.
- [40:10]
Tamara Thompson
Yeah.
- [40:11]
John (Podcast Host)
Yes. I just compared myself to Elon Musk. That just happened.
- [40:13]
Tamara Thompson
Yes, it was a good, good comparison.
- [40:15]
John (Podcast Host)
Yeah, there it is. There you go. Just compared.
- [40:16]
Tamara Thompson
But. Yeah, but. But it's very dialed into. Just learning more about the core offers that each individual has. Like, do they have a med spa clinic? Are they in real estate? Are they a coach? Like, what. What is it? Who's your demographic? Because that all caters to the strategies that we put in place and you
- [40:32]
John (Podcast Host)
guys help them build these funnels if they need them and all that stuff.
- [40:34]
Tamara Thompson
We do. We actually, we're. We're an affiliate with High Level too, because we, like, we've built all of our stuff.
- [40:40]
John (Podcast Host)
Everything is High Level.
- [40:41]
Tamara Thompson
And so. But it's cool because you got everything from there, from the landing pages, oh, my God, CRM to the text messages, to the newsletters, everything from the podcast tab. So all of it's all inclusive of that side.
- [40:52]
John (Podcast Host)
We do everything in High Level. I love it. It's great. Like, literally all of our companies, well,
- [40:57]
Tamara Thompson
and we learned to add these types of elements in there after we had shown some. Some side, some sort of success, we would be able to come through and be like, okay, this is what we were able to do. I know that we could do this in this industry. Here's an example of what we've done. Here's a case study on that piece of it. So we come in and be like, hey, I know we can help you with this side. What. What is it? Your. Your big goals so far? Right. So it's just matching that.
- [41:17]
John (Podcast Host)
Well, let's talk about scaling your company up. How many people do you have now that are running this thing?
- [41:25]
Tamara Thompson
I think there's about 22 contractors right now.
- [41:26]
John (Podcast Host)
22.
- [41:27]
Tamara Thompson
Yes, you.
- [41:27]
John (Podcast Host)
Independent contract, everything.
- [41:29]
Tamara Thompson
Everything except my partner and I. She's co founded with me. She's also my wife, Danielle. You'll meet her tomorrow. And we are the only two employees through the whole company.
- [41:39]
John (Podcast Host)
Okay, smart. Because you can. Because you can stretch and Expand as you need to.
- [41:42]
Tamara Thompson
Yes.
- [41:42]
John (Podcast Host)
Which is good.
- [41:43]
Tamara Thompson
Yes. So, and we actually cut that down. We had more contractors, but we had hired this individual that he came in and strategized with us. He sold his company for about 70 mil. And we're like, we want to do what you did. He has. He had a media buying agency.
- [41:56]
John (Podcast Host)
Yeah.
- [41:56]
Tamara Thompson
And so he taught us different things with paid ads. And when we started using paid ads for our amplification process, and we're like, oh, why didn't we do this sooner?
- [42:04]
John (Podcast Host)
Yeah, yeah, yeah. So are you. Well, you guys are buying paid ads on behalf of your clients right now?
- [42:10]
Tamara Thompson
We are now, yes. So we started leveraging paid ads last few years to amplify through the channels. We were only doing it for ourselves first. We only go through anything through for ourselves first. Then when we were able to scale it, then we're like, oh, I know how to do that for that, so.
- [42:24]
John (Podcast Host)
Well, I don't know if this is true. I just saw this the other day. I don't know if this is true. But, like, the years of racking up AMEX points on. On your Google accounts and all those things.
- [42:33]
Tamara Thompson
The whole, like, Meta thing that just came out.
- [42:35]
John (Podcast Host)
Yeah. They're supposedly going to a billing deal on Meta.
- [42:38]
Tamara Thompson
I heard that this last week. And I was like, is this true? So I. I haven't even had time to, like, dive into it as well,
- [42:46]
John (Podcast Host)
which I'm a points junkie. So I'm like, no.
- [42:48]
Tamara Thompson
I was like, I need my airline. You know, that. That would throw off the whole game because the majority of our clients use their amex cards, you know, so do we. And so, like, I've got like, three over here, you know, like, Right. I'm like, so if that was the case, I don't know how successful that they could actually do with actually controlling that type of aspect.
- [43:09]
John (Podcast Host)
I have a. I would go.
- [43:10]
Tamara Thompson
I would go only over to YouTube, Google at that point.
- [43:13]
John (Podcast Host)
I have a buddy of mine that does 100 million mona annually.
- [43:16]
Tamara Thompson
That's amazing.
- [43:17]
John (Podcast Host)
And he literally can go anywhere in the world for free. Like, dude, just living on it whenever he wants. It's crazy. And it's just like, I. I called him and I was like, whoa, is this real? And he goes, they're gonna get to me last. And he goes, I promise you they'll get to me last. They're not gonna be first. They're gonna get to me last.
- [43:32]
Tamara Thompson
Yeah, no, I. I want to dig deeper into that. So I haven't had a chance to, like. But I'm like, literally looking at it, like, if this is the case, like, we're only gonna go over to YouTube and Google, like, I'm not gonna be able to do, like, messenger ads. We do, like, any of that stuff. And we do grateful. The first time we ever did ads, which was kind of crazy. It doesn't happen for Everybody. The first $7,000 we spent, we generate about 368,000 back in revenue.
- [43:56]
John (Podcast Host)
Whoa.
- [43:56]
Tamara Thompson
The first month. So, whoa. We're like, okay, what did we just do? Right.
- [44:00]
John (Podcast Host)
That's a great. That's a great return on ad spend. Yeah.
- [44:03]
Tamara Thompson
So it happened for a good, like, few months, like, probably four months of a very similar return. And then all of a sudden, it kind of, like, trickled down. And then the leads that were coming through, the messenger ads. Ads, we were like, okay, these are not qualified, or we're starting to get these different demographics that we weren't before. So then we went in the back end later, and we're like, okay, what were the top performing ads? And it wasn't necessarily the top performing ads that actually drove the ones that were more qualified. So we had to do that digging too. So we're like, okay, you just have to.
- [44:31]
John (Podcast Host)
If you get more leads and they're not qualified, it just makes. You have to sift.
- [44:34]
Tamara Thompson
Exactly.
- [44:34]
John (Podcast Host)
That's a problem.
- [44:35]
Tamara Thompson
So. So, yeah, it's been like. It's been quite the.
- [44:38]
John (Podcast Host)
It's a science. It really is a science. It's an art and a science.
- [44:42]
Tamara Thompson
The data, the. What is the profit? Is it profitable and is it still working? Like, is that platform still for you, or is it YouTube and Google? You know, you got to.
- [44:52]
John (Podcast Host)
You have to constantly rotate those ads. You have to constantly update it, because what works today gets burned. You know, the lead. The lead line.
- [44:58]
Tamara Thompson
They start bringing in carousel posts again.
- [45:00]
John (Podcast Host)
Yeah, now that's hot.
- [45:02]
Tamara Thompson
Yep. Again. And that was like, last year.
- [45:04]
John (Podcast Host)
I know. Now everybody's doing that and. Because you know why I think is they're so easy to generate with, like, Claude, like, Nano Banana. It's so easy to generate good carousels that it just. It's. It's easy to do. All right, well, if they want to find you, how do they find you?
- [45:17]
Tamara Thompson
Well, you can go to broadcast your authority.com, broadcast your authority everywhere from YouTube, TikTok, Instagram, and then me personally, I love Instagram. Tamara Thompson official is where you can find me. I actually run that. It's not an AI bot. Like, like our other ones.
- [45:33]
John (Podcast Host)
Yeah, wink, wink, nudge, nudge. Not mine. I'm not on a bot.
- [45:37]
Tamara Thompson
I'm not a bot.
- [45:37]
John (Podcast Host)
Yeah, I. I'm the guy that rejects all of your random general inqu about having me help me rank on podcasts and get me downloads. I'm the guy that tells you no. Yeah, it's actually me telling you that I. Dude, I get. How many of this you get a day?
- [45:51]
Tamara Thompson
Oh, a lot.
- [45:52]
John (Podcast Host)
It's crazy.
- [45:53]
Tamara Thompson
It's too many to count. I'm like, no, crazy. Delete.
- [45:57]
John (Podcast Host)
Okay, let's. Can we talk about it? Because you're probably an expert in some of this. We're talking about funnels. I'm going to tell you what drives me crazy. What drives me crazy is the. Because you just brought it up before we jump off is the marketing on the messaging marketing on Facebook, where you get some really crappy comment about how inspired they are by what you do or something they said, and you just know the sales pitch is coming 100%. I. I'm just like, hate it. Hey. Or some question like, hey, how long you been interested in the real estate biz? Right? What do you, like? If you really looked at my profile for one second and even read it, you would know exactly what I do do.
- [46:40]
Tamara Thompson
I got a message the other day. It was literally like, hey, Tamara, I love the. The fact that you came out with the Women Unlocking wealth book. And I was like, they're like, have you ever thought about starting a podcast? I was like, oh, every day.
- [46:56]
John (Podcast Host)
Like, read my bio.
- [46:57]
Tamara Thompson
I was like, women Unlocking wealth is a podcast. It's not a book. If you were like, have you ever thought about having a book? I'm like, yeah, of course I have. Like, we're partners with many publishing companies. But yeah, that. That drives me nuts because I. I can tell right up, like, my gut, my intuition, everything, just. Even the way they approach it. Right. Someone can pay a compliment and then. Or not pay a compliment, just go into the pitch.
- [47:20]
John (Podcast Host)
Yeah, it's like. It's like Eddie Haskell bot, where it's like, oh, you look lovely today. Can I sell you something? No, stop. Just stop it. Like, I would rather have. Here's what I can do. Here's what I think is. Will work for you. Let me know if you're interested.
- [47:32]
Tamara Thompson
That's it exactly. No, I'm a straight shooter. I'm an action taker. I. I take risks. More so calculated risks now over the years. Because, like, like you said in a previous interview, you know, your. Your wife's an empath. I'm. I'm an empath. I learned that over the years too, because there were some big deals that, that I was going into as well, where this one time I was just like, oh, my gosh, no, no, no, no. This guy was so pushy to get into our space and to speak at one of our events. And the guy came out to our event, spoke at the event. I had people leaving the room.
- [48:08]
John (Podcast Host)
Oh, it's terrible.
- [48:08]
Tamara Thompson
I was like, this is so bad. And he didn't fulfill on his contract where I was going to speak at his event. So the integrity thing fell through. Then this feeling happened again last year. I was literally like, what? This, this woman approached me and I was like, oh, this feels like that right back. This thing that happened in 2017.
- [48:29]
John (Podcast Host)
Yeah.
- [48:30]
Tamara Thompson
And all of a sudden I was like, no, no, no, no, no. Glad I said no. After I said no, the next week, this woman launched a book. Guess who she co authored it with? Oh, no, the gentleman from 2007. I was like, whoa. That intuition like plays into no. You know, like crazy stuff happens.
- [48:53]
John (Podcast Host)
My favorite story about the speaker influencer guy is there's a guy in Vegas who are main name, like, who. He puts himself out there as a very successful guy. He lives in Vegas and he speaks a lot. And he's always speaking somewhere about influence and whatever he talks about, I'm sure. And you probably do. And he refinanced. So I get a call. Let me back up a little bit. I get a call, hey, we have a little bit of a problem at one of our title JVs that we built with another brokerage here. Yeah, what's the problem? And the problem is they missed a loan on the payoff. So there's a $40,000 mistake on this. The guy was refinancing his house and got $40,000 too much. Now, keep in mind, when you do anything, a title company, they make you sign an agreement that states if there's anything that's missing from the title report, then you know you're going to have to, you're going to have to pay it. It's just how it is. If there's a mistake, there's a mistake, Right. Nobody's perfect. So it's going back and forth. They're trying to recoup the money, trying to recoup the money, contribute the money. And then in a meeting like three days later, you know, this guy is being very difficult, blah, blah. And at one point, I heard his name and I said, wait a second, whoa, whoa, what was his name? They said his name again. I go, I know him. I said, okay, let me make a phone call. So I make a. I sent a text. Hey, person. I said, you know, this is what happened. Obviously there was another payoff and it was a mistake. And. And here you go. And you know, you owe us 40 grand. I just. How do you want to get that back to us? Obviously, you just got too much. Now, keep in mind, this was a person that perpetuates themselves in the marketplace as somebody that's very successful. They were doing a cash out refi on their primary residence, going from a 3% rate to like a 7% rate. That doesn't sound like somebody that's successful to me. That sounds like somebody that needs some damn money. That's scrambling, right?
- [50:46]
Tamara Thompson
Yeah, it does.
- [50:47]
John (Podcast Host)
This dude then hires an attorney to try to sue us, saying that he wouldn't have done the refi if he knew that that other loan, that other loan existed. And now is like his attorney that was trying to sue us has now dropped it because for non payment. And now his. So now our insurance company is after him and it's just, it's. It's so insane. And yeah, I'm not gonna lie, I'm not gonna say it on the air.
- [51:13]
Tamara Thompson
Yeah.
- [51:14]
John (Podcast Host)
But I've told you a bunch of people that story in our circles that do speaking events and events. I've told a lot of people that story. And yeah, dude, just do the right thing. Don't be a scumbag. And when you're. Exactly. Because it will get out. If you're a scumbag. It absolutely will. So thanks for coming in, dude. If they want to find just a broadcast, your authority, obviously. We talked about your socials. If you're interested in learning how to build a personal brand the easiest way, call Tamara. She's awesome. But I'm going to tell you something right now, why you should do this. There's the simplest. There is no greater phrase that I hear from people that I am meeting for the first time in a business setting than this. I feel like I already know you. And they feel like they already know me because they see me all over the place with the podcast or YouTube or my Instagram and they've watched so much of me or they've gotten an idea of who I am as a person. It makes everything business go easier. So call Tamara. We'll see you next week.