How can ads for video games and for stuff in games be deceptive or manipulative? What do they need to consider when targeting kids? What sort of guidance do they get from governments or their own industry groups? We chat with Dr. Celia Pontin, former UK advertising regulator specializing in video games.

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A former advertising regulator specializing in video games, Dr. Celia Pontin wrote the UK's formal guidance on how to advertise in-app purchases and loot boxes without misleading people. Celia's doctorate is on the effects of interactivity on interpreting video game narratives and professionally she works with organizations as a research consultant on the evidence base for public health policy in alcohol, gambling, and video games.

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Hosted by Shlomo Sher, Ph.D. and Andy Ashcraft

Production by Carmen Elena Mitchell

Music and graphics by Daniel Sher