In this episode of Event Marketer’s Toolbox, Matt Beran, IT service expert and host of Ticket Volume, joins Chris Dunn & Caitlin Carey to break down what separates great events from forgettable ones. With over 23 years in customer service and IT service management, Matt shares his firsthand experience attending and speaking at events worldwide.

The Two Essentials for a Great Event – Content and networking.

Attendees want valuable learning experiences and opportunities to build real connections. But does your event actually facilitate both?

Trade Shows as Team Reunions

With remote work on the rise, events are no longer just about meeting prospects—they’re a rare opportunity for colleagues to connect in person. Are you creating spaces that foster deeper relationships?

How to Design a Booth That Works

Stop overwhelming attendees with too much text and flashy visuals. Your booth should answer one simple question in seconds: "What do you do?"

The Best Networking Doesn’t Happen by Accident

Events can’t just assume networking will happen in the coffee line. Smart planners design intentional opportunities—from industry-specific lunch tables to structured discussions that get people talking.

The Power of Community-Based Marketing

The best events don’t end when the doors close. Building a real community around your event ensures that the conversations (and brand impact) continue all year long.

A successful event isn’t just about putting people in a room—it’s about creating moments that matter.

Whether you’re designing a trade show booth, planning networking opportunities, or thinking about post-event engagement, the key is intentionality.

Matt reminds us that the best events feel purposeful, welcoming, and engaging—because when you build a real community, your brand impact lasts long after the event is over.

This Show is sponsored by Blue Hive

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