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Like almost every business sector, the events industry has been abuzz about AI for months. And the more widely these tools are adopted, the more rapidly they seem to evolve to better meet the needs of meeting planners.

At this exciting but uncertain moment in event tech, we spoke with Huong Nguyen, CEO and president of Shiloh Events who will be moderating a panel at this year’s IMEX on “Leading in the AI Era: Insights and Best Practices.” Here she shares a preview of what will be discussed during the session and shares her own perspective on where AI technology best serves event planners — and where it still may be falling short.

To this last point, Nguyen breaks some news about her own efforts to develop an AI program to better meet planners’ needs when it comes to on-site event execution. She also discusses how being based in California’s Bay Area, a hotbed of innovation, has helped fuel these efforts and inspired her and her entrepreneurial efforts.

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