Tue Jul 29 2025

Spoiler alert — SEO isn't dead, but lazy content is. With AI search like ChatGPT & Google's AI Mode reshaping how motivated sellers get connected to buyers, basic content and keyword stuffing just won’t cut it. Mallory, Customer Education Manager for Carrot.com is here to answer all your questions about what you should be posting, how your content needs to evolve, and most importantly, how to build a killer brand that generates high-quality, inbound leads. Listen in! Mentioned in this episode: Carrot's updated AI rewrite tool: https://carrot.com/features/ai-rewrite-tool/ Sally Hogshead, Fascinate: How to Make Your Brand Impossible to Resist: https://www.amazon.com/Fascinate-Revised-Updated-Impossible-Resist/dp/0062206486 Key Quotes: “People are tired of AI slop … it raises the bar for trust. You need real stories and video.” “You don’t need model‑specific hacks—these principles serve Google AI Mode, ChatGPT, Gemini and beyond.” “Define your anti‑customer. Make it obvious who you...