Tue Jul 01 2025

Struggling to get clicks on your YouTube videos or emails? I'm talking with Jake Thomas, the creator of the Creator Hooks newsletter, about the proven formula behind writing irresistible titles. With over 1,000 YouTube titles generating hundreds of millions of views, Jake shares how tapping into the three emotions—curiosity, fear, and desire—can instantly boost engagement. Learn the difference between clickbait and compelling hooks, how to avoid common title mistakes, and how to remix your ideas using formats from high-performing channels. Listen in! Mentioned in This Episode: Creator Hooks Newsletter — https://www.creatorhooks.com Creator Hooks Pro Tool — https://www.creatorhooks.com/pro Joe Sugarman’s AdWeek Copywriting Handbook — https://www.amazon.com/Adweek-Copywriting-Handbook-Ultimate-Business/dp/0470051248 Age of Propaganda by Anthony Pratkanis and Elliot Aronson — https://www.amazon.com/Age-Propaganda-Everyday-Persuasion-Youre/dp/0805074031 Key Quotes: "Curiosity,...