In this episode of The Evernest Property Management Show, Spencer Sutton sits down with Courtney Parks, Principal Broker & Director of Operations, Allegiance Property Management, to dive into:

How Courtney fell into property management and rose to lead her company
What it means to suddenly be the one setting the vision and culture—even when it’s not “your” company
Why property management desperately needs better PR—and how Courtney is working to elevate the industry
The painful (and hilarious) story of the time she accidentally put a new roof on the wrong house—and what it taught her about systems and leadership
What makes a great property manager (hint: it’s not what you think)
The challenge of balancing empathy with boundaries when dealing with owners, residents, and vendors
Why Google reviews and word-of-mouth still rule—and how she wins them over one touchpoint at a time
How to grow leaders inside your company—even if you’re still figuring it out yourself
The turning point when she realized it was time to define a mission, core values, and build culture intentionally

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Connect with Matt and Spencer at Evernest: Evernest.co

Guest: Courtney Parks, Principal Broker & Director of Operations, Allegiance Property Management | Meet Courtney on LinkedIn

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

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Production House: Flint Stone Media

Copyright of Evernest 2025.

Episode 150: Culture > Contracts: Courtney Parks’ Playbook for Growing a Human-Driven PM Business

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