In this episode, Nicky and James talk about the process of strategizing and delivering a successful podcast.

We talk about how important it is to stand out with a good quality format and to research and pilot the podcast to ensure that it is hitting the mark.

We chatted about the journey we went on together to develop the strategy for this podcast.

And we also spoke about how podcasting is such an effective marketing tool that can answer the questions your customers are asking in a relaxed and entertaining way.

What we discussed

That podcasting is a brilliant way to support storytelling in your marketing activity and can help scale your business.
It brings to life and humanises the way you do business and builds trust
What free and low cost kit to use to elevate the quality of your podcast
How being clear on your target audience will ensure the content is consumed
That pilot episodes really help you to hone your plan and future content
A simple plan for starting a podcast

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Want to network with us?

Why not visit The Growth Community at one of our online or in personal networking meetings. You’ll be guaranteed a very warm welcome and some great onward conversations.

https://www.thegrowthcommunity.co.uk/locations/

More about the hosts

Nicky Thomas is Founder of The Growth Community. A place where growth minded business people hang out to connect and help each other be more successful in business. Through enjoyable, productive fortnightly networking meetings and great onward conversations, our members and guests share knowledge and introductions and make valuable business friendships.

Find out more on our website or follow us on Facebook, Instagram and Linkedin.

https://www.thegrowthcommunity.co.uk/

https://www.linkedin.com/in/nickythomas-growthcommunity/

https://www.facebook.com/GrowthCommunityNetworking/

https://www.instagram.com/growthcommunitynetworking

James Marriott is the owner of podcast consultancy, Sound Media. With an extensive background in broadcast media, he helps people to unlock the power of podcasting to give businesses and brands an unique and strategic opportunity to connect with their audience.

Find out more on our website or connect on Linkedin.

https://wearesoundmedia.com/

https://www.linkedin.com/in/james-marriott-podcast/