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AI is everywhere right now—but should you be using it in your business?

In this episode, Nicky and James are joined by Diane Hall from Evolved3 CIC to take a grounded and practical look at how AI actually fits into small business life and how we can start the process of identifying ways it can facilitate competitive advantage. The episode explores how AI should support humans – not replace them – and why applying common sense is really important. If you’ve been unsure where to start—or worried about getting it wrong—this episode gives you a simple, realistic way forward.

What we talk about:

Why AI isn’t going anywhere (and why that’s not a bad thing)
The biggest mistake small businesses make when adopting AI
How to use AI as a “critical friend” to improve your business
The risks of over-relying on AI (including hallucinations and bad data)
Practical ways to save time, generate ideas, and make better decisions
Why the human element is still your biggest competitive advantage