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Most businesses attend events because they feel like they should — but very few stop to ask the most important question: What’s the point?

In this episode, James and Nicky chat to Marketing and Events expert, Zoe Wadsworth from Ask Zoe, about how to approach events strategically so they actually deliver results — whether you're networking, exhibiting, or hosting your own. The conversation covers practical tips you can apply immediately to improve results from your next event.

What we talk about:

Why attending events without a clear goal wastes time, money, and energy
The difference between tangible vs intangible return on investment
How to plan your pre, during, and post-event strategy
Why “busy” doesn’t mean “productive”
How to choose the right events for your business
Smart ways to follow up (that most people completely miss)
What makes event merch memorable (and not a waste of money)
When it’s worth hosting your own event — and when it isn’t