Podcast
Everybody Brands with Brian Sooy
Hosted by The Everybody Brands podcast helps business leaders grow brands and organizations with heart and soul that inspire people to listen, trust, and take action. · EN
Insights for clarity in branding, communications, culture, and purpose that help leaders grow brands that people love, with Brian Sooy—Brand Advisor, Author, and Certified StoryBrand Guide
10episodes
Episodes
Newest firstAll episodes
How To Become A Brand People Trust
Aug 29, 201800:15:43Tap to summarizeTrust is a brand asset that every employee, from the CEO to the front-line team, is responsible for. Trust is reinforced when people act and speak in a manner that is consistent with an organization's values, character, and culture. The challenge with trust is that you cannot buy it or force customers to believe your organization is trustworthy. Your brand must work to earn trust. Every interaction is an opportunity to build relationships and nurture trust. In this episode, I explore how being trustworthy impacts major brands like Facebook and Marriot, and how trust will help your organization grow by being more appealing to employees and customers.
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Become A Believable Brand
Apr 15, 201800:13:53Tap to summarizeYour brand embodies the purpose, mission, values, vision, message, and impact of the organization. Leave one out and people fill the gap with what they want to believe. Are you willing to risk that? Understanding how a story works toward making your brand and organization’s personality more believable is essential to unlocking the power of purpose and the potential of your narrative. When we tell ourselves stories about our experience, we are trying to figure out what the brand or organization means to us or how it improves our lives.
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The Qualities of a Difference Maker
Feb 4, 201800:27:32Tap to summarizeWhat defines a Difference Maker? What are the qualities of a Difference Maker? Discover the four dimensions of communication and culture to amplify your voice, deepen knowledge, and expand your impact in the difference you want to make as a business owner or as a nonprofit.
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Brand Flip: A Conversation with Marty Neumeier and Brian Sooy
Feb 4, 201800:37:58Tap to summarizeBrian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers. Download the complete transcript at http://bit.ly/2tDarOo "The Brand Gap." "Zag." "The Designful Company." With each new book, Marty Neumeier re-defines the role of brand and its influence on your customers. The Brand Flip defines how your customers influence (and own) your brand. As often as brand managers and communications like to think a brand is all about an organization (it's not), Marty's insights and experience prove we have a long way to go in truly understanding the discipline of brand management.
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3 Rules For Putting Strategy into Action
Jan 27, 201800:09:45Tap to summarizeLet’s cut to the chase: if your communication initiatives don’t directly align with the objectives or focus from your strategic plan, you’re merely doing busy work. You’re in possession of a to-do list disguised as strategic communications. If you are a smart individual who wants to make the best use of your time and limited resources to help your organization communicate, raise awareness, and increase revenue, you can apply these three rules for converting strategy into action.
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Raise Your Voice: Todd Henry on Finding Your Authentic Voice
Sep 6, 201500:27:25Tap to summarizeTodd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of three books (The Accidental Creative, Die Empty, and Louder Than Words) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work. His book Die Empty was named by Amazon.com as one of the best books of 2013. His latest book, Louder Than Words, is about how to develop an authentic voice that resonates and creates impact. In this interview, Todd and Brian Sooy talk about impact, why a manifesto is more compelling than a mission or vision statement, and how empathy for your audience helps you connect most effectively with those you're creating for. Visit causemanifesto.com for more resources and content like this.
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The Cause Manifesto: Be Social
Jul 1, 201400:05:19Tap to summarizeAll media is social media, and every interaction is an opportunity to build a relationship. Explore why ambassadors and advocates need to be authentic.
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The Cause Manifesto: Be Courageous
Mar 6, 201400:02:27Tap to summarizeBe Courageous. We will dream big dreams, and have the courage to change and adapt in order to make our vision a reality. Courage may require that you step into the unknown. It may require difficult conversations. It will require that you find a way to overcome whatever fear is preventing you from taking the next step.
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The Cause Manifesto: Be Trustworthy
Mar 6, 201400:03:16Tap to summarizeBe Trustworthy. We will seek accountability and transparency, acting and speaking in a manner consistent with our values, character, and culture. Clarity — the principle of clear and focused communication — can only be achieved when an organization makes its communications choices from the perspective of mission-driven design. Its purpose, culture, character, and voice must be unified in support of the cause.
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The Cause Manifesto: Be Meaningful
Mar 5, 201400:02:24Tap to summarizeBe meaningful. We will ensure that our values and actions align with the reasons that motivate our followers and stakeholders to believe in our cause. An audio abstract from part two, chapter 3 of Raise Your Voice: A Cause Manifesto.
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