Welcome to Everybody Sells Straight Talk for Folks Building Something Worth Keeping

By Beth McClary-Wolford

For years, people have asked me why I love sales so much.

My answer usually surprises them.

Because I don’t believe sales is about selling.

I believe sales is about relationships.

It’s about trust.

It’s about communication.

It’s about helping people move from where they are to where they want to be.

And whether you realize it or not, that’s something all of us do every day.

That’s why I’m excited to introduce Everybody Sells, a new podcast dedicated to the people, conversations, and lessons behind building businesses, careers, organizations, and communities worth keeping.

Why “Everybody Sells”?

When most people hear the word sales, they picture quotas, pitches, closing techniques, and commission checks.

But sales is much bigger than that.

If you’ve ever:

Convinced a client to trust you
Led a team through change
Raised money for a cause
Recruited a new employee
Asked for a referral
Presented an idea
Negotiated a contract
Encouraged a friend
Persuaded your child to eat vegetables

You’ve sold something.

Sales is influence.

Sales is communication.

Sales is relationships.

And whether you’re a business owner, nonprofit leader, entrepreneur, attorney, roofer, coach, healthcare provider, parent, or community volunteer…

Everybody sells.

What You Can Expect

Twice each month, we’ll bring you conversations designed to help you grow your business, strengthen your relationships, and lead with greater confidence.

Behind the Business

In these episodes, we’ll sit down with entrepreneurs, leaders, and business owners to discuss the real stories behind their success.

Not just the highlights.

The setbacks.

The surprises.

The lessons learned.

And the moments where they thought:

“You can’t make this up.”

Revenue Builders Rapid Fire

These episodes feature members of our Revenue Builders Roundtable as we talk about what’s actually happening in their businesses right now.

What’s working?

What’s challenging them?

What conversation are they avoiding?

What lessons a...