Podcast Summary
Episode Overview
Podcast: Everyday VOpreneur®
Host: Marc Scott
Episode: Finish the Year Strong: 4 Marketing Pillars for Voice Actors in Q4
Release Date: October 16, 2025
In this episode, Marc Scott shares a focused and practical pep talk for voice actors looking to finish the year with strong momentum. He outlines the “four marketing pillars” that are critical for making the most of Q4: Outreach, Follow Up, Visibility, and Reflection. Using candid advice and actionable steps, Marc challenges listeners to elevate their efforts and build habits that will carry profitable energy into the new year.
Main Discussion Points & Insights
The Urgency of Q4 for Voice Actors
- Marc stresses that the fourth quarter is a busy period for voice actors, full of opportunities due to holiday-related projects and preparations for the new year (03:49).
- “You gotta put the final push on if you want to finish the year strong and…carry momentum into January. It's got to happen now. It’s go time in the fourth quarter.” (Marc Scott, 01:08)
Common Marketing Pitfalls
- Many voice actors don’t take action unless it feels “massive” and end up doing nothing if they can’t do it all at once.
- The Final 90 Challenge: A daily marketing challenge designed to build consistency and momentum during the last 90 days of the year. (05:43)
The Four Essential Marketing Pillars
1. Outreach (08:33)
- Definition: Actively adding new potential clients to your pipeline every day.
- “Show me the size of your pipeline and I will show you the size of your business.” (Marc Scott, 08:43)
- Practical Example: Reach out to 5 new people each business day for 50 business days = 250 new contacts. At a 3% conversion rate, that's 7 or 8 new clients.
- Channels: Email, LinkedIn, in-person networking, Instagram, TikTok, or a combination.
Notable Quote
- “This is a numbers game. It is a consistency game. It’s a persistence game, but it is an outreach game.” (Marc Scott, 10:29)
2. Follow Up (12:19)
- Definition: Systematically maintaining contact with your prospects and clients to stay top of mind.
- Why it Matters: New client acquisition is hard, but clients who have worked with you before are more likely to hire you again.
- Maintain relationships through:
- Regular emails
- Social media engagement (comments, likes)
- Direct outreach and check-ins
Notable Quotes
- “It is not necessarily the best voice actor that gets the job. It's the voice actor who is top of mind.” (Marc Scott, 13:41)
- “My current follow up sequence sees my new leads receiving up to five additional follow up emails." (Marc Scott, 14:33)
3. Visibility (16:22)
- Definition: Ensuring clients/prospects know, like, and trust you—which requires consistent, authentic presence.
- Social platforms are vital for Millennial and Gen Z buyers.
- Content should encompass more than just voiceover work—let your personality and interests show.
- Frequency: Post 2–3 times a week and engage daily.
- Engaging (commenting, reacting, sharing) is more important than posting alone.
Notable Quotes
- “We work with people who we know, like, and trust… you have to give people the opportunity to get to know, like and trust you.” (Marc Scott, 16:52)
- “You aren’t more than just who you are in the booth.” (Marc Scott, 18:12)
- “Engagement needs to be part of your strategy. It's not enough to just post. You have to comment and share and react and engage.” (Marc Scott, 20:19)
4. Reflection (21:11)
- Definition: Regular assessment of your marketing actions to double down on what works—and drop or improve what doesn’t.
- Build feedback loops weekly: Which posts/emails are working? Where do you need to pivot or improve?
- Example: Doubling down on explainer videos years ago boosted income because reflection revealed that trend.
Notable Quotes
- “It's not enough to just do the thing. You've got to take time to reflect on what you're doing so that you can determine whether or not what you're doing is actually working.” (Marc Scott, 21:33)
- “If you are not evaluating the things that you are doing, how will you ever know whether or not they're working or whether or not there's room for improvement or whether or not there's something that needs to be eliminated?” (Marc Scott, 23:05)
Practical Weekly Questions
Marc suggests you ask yourself at the end of each week (23:12):
- Am I being intentional with outreach?
- Am I following up consistently?
- Am I maximizing my visibility?
- Am I taking time to reflect, improve, and eliminate what doesn’t work?
Memorable Moments & Quotes
-
On consistency vs. perfection:
“If I can't contact 10 or 20 leads a day, what is the point in contacting three or five? …You end up doing nothing. That is not what you want to do.” (Marc Scott, 05:23) -
On the bigger picture:
“There are a lot of voice actors that are really good at maybe doing one or two, or at least they put in an effort to do one or two. But if you really want to crush your marketing, you’ve got to put time and effort into all four.” (Marc Scott, 07:14) -
Humor and relatability:
“By the way, what the heck, 2026? I can’t even believe I'm saying that.” (Marc Scott, 22:42)
Key Takeaway
Focus intentionally on Outreach, Follow Up, Visibility, and Reflection in the fourth quarter—consistently and with purpose. These four pillars, executed together, will give your voiceover business the momentum it needs to both finish 2025 strong and leap into 2026 with confidence.
Additional Resources
- Voiceover Marketing Playbook: A deeper dive into all four pillars coming January 2026. voiceovermarketingplaybook.com
- Marc Scott’s platforms:
Want to unlock your VOpreneur® potential?
Start by showing up, being consistent, and making these four pillars your weekly focus—because success as a voice actor is about more than just the work in the booth.