Everyday VOpreneur® with Marc Scott Episode: Want More Reach on LinkedIn? Do This Instead Release Date: September 25, 2025

Episode Overview

In this solo episode, Marc Scott breaks down fresh research on how to maximize your reach and engagement on LinkedIn—vital strategies for voice actors and VOpreneurs® building their business presence. Drawing from a comprehensive Buffer study, Marc shares concrete posting tactics and the types of content that perform best, while candidly reflecting on his own LinkedIn experience. This episode offers actionable, data-backed guidance for anyone frustrated by low visibility or wanting to build meaningful connections on LinkedIn.

Key Discussion Points & Insights

1. Consistency Matters More Than Network Size

• Post Frequency is Critical:
  LinkedIn rewards those who show up regularly. Posting only once a week (or less) is simply "not enough" for meaningful engagement or reach.

• Universal Gains:
  The frequency effect holds true regardless of whether you have 500 or 50,000 followers.

  Quote:

  "It didn't matter if you had 500 followers or if you had 50,000 followers. These posting strategies are what moved the needle, no matter what."
  (Marc Scott, 11:10)

  Timestamps:

  • [03:03] Marc introduces findings from the Buffer study and the value of regular presence on LinkedIn.
  • [11:10] Discusses network size being less important than posting frequency.

2. Buffer Study – How Much Should You Post?

• 2–5 Posts per Week:
  The "sweet spot" for most—yields noticeably higher engagement and impressions, but remains sustainable.

  Quote:

  "At two to five times per week, that is a game changer on LinkedIn."
  (Marc Scott, 05:04)

• 6–10+ Posts per Week:
  For the truly ambitious, even bigger returns await, but Marc admits that's not realistic for most.

  • 6–10/week: +5,000 impressions per post, +0.76% engagement rate.
  • 11+/week: Nearly 17,000 more impressions, three times more engagement.

• Over-posting is not a problem:
  Unlike other networks, LinkedIn doesn’t seem to penalize frequent posters.

  Timestamps:

  • [05:40] On why even two posts weekly is doable
  • [07:13] Reviewing the outsized gains at higher frequencies
  • [10:25] Analyzing Marc's own analytics for posting frequency results

3. Content Mediums & What Actually Works

• Carousel Posts (Swipeable Multi-Image Posts):
  King of LinkedIn engagement:

  • 278% higher than video, 303% higher than images, nearly 600% more than text-only.

  Quote:

  "Carousel posts are incredibly popular on LinkedIn... almost 600% more engagement than a text post."
  (Marc Scott, 18:45)

• Video:
  84% higher engagement than text, slightly higher than single image posts. Must be uploaded natively to LinkedIn.

• Image Posts:
  72% more engagement than text alone.

• Text-Only:
  Easy, but delivers the lowest engagement.

• Links:
  "Where engagement goes to die." The LinkedIn algorithm deprioritizes any post that directs users offsite.

  Quote:

  "If you are using their platform to push people to another platform, they are obviously not going to want that to happen."
  (Marc Scott, 21:32)

  Timestamps:

  • [15:55] Text vs. image vs. video vs. carousel breakdown
  • [18:25] Carousel post statistics
  • [21:05] Warnings about posts with external links

4. Content Theme: Relatable & Educational

• Personal, Relatable Stories:
  Sharing real-life work experiences and personal glimpses resonates. Must keep it work- or career-relevant for the LinkedIn audience.

  Quote:

  "Letting people see you, letting people get to know you and connect with you on that level on LinkedIn, that stuff works."
  (Marc Scott, 24:07)

  Example: A post about his daughter's first day of school, tied back to missing her in the home office, drew a strong response because others related.

• Educational Content (Broadly Defined):
  Does not have to be "expert instructional"—any tips, tools, workflows, or small hacks picked up in your daily life count.

  • Example: Sharing how he uses a Stream Deck for productivity and studio routines.

  Quote:

  "Don’t think about it through the lens of 'I have to teach other voice actors about voiceover.' That’s the wrong lens. Think about it from the lens of, 'I’m a small business owner, I’m a parent, here's a productivity hack.'"
  (Marc Scott, 26:49)

  Timestamps:

  • [24:07] Why personal stories work
  • [25:45] Educational content redefined

5. Let People See You (Use Personal Photos)

• Posts including Marc’s face consistently outperform branded graphics—even if the selfies aren't glamorous. Visual human connection matters.

  Quote:

  "It’s easier to know, like, and trust someone if you actually know what they look like."
  (Marc Scott, 27:45)

  Timestamps:

  • [27:15] Sharing top-performing posts based on personal images

6. Review and Refine Your Content

• After a month, look at your top posts. What themes, styles, and content types worked? Use the data to inform your next batch of posts.

  Quote:

  "Go back and look at everything you shared, see what worked really well and what didn’t, discern why, and then use that to inform your content strategy for the next month going forward."
  (Marc Scott, 28:53)

  Timestamps:

  • [28:30] Importance of reviewing content analytics

Notable Quotes & Memorable Moments

• "This is where engagement goes to die."
  (About link posts; [00:00] and [21:37])
• "Posting once a week or less, it's just not enough."
  ([03:45])
• "You can't post too much on LinkedIn. The more you post, the more that the algorithm appreciates you."
  ([12:30])
• "Personal, relatable stories and educational content are my two best performers. Consistently."
  ([27:00])
• "It’s easier to know, like, and trust someone if you actually know what they look like."
  ([27:45])
• "Carousel posts... almost 600% more engagement than a text post."
  ([18:45])
• "LinkedIn has absolutely been a moneymaker for me and that has come as a result of showing up consistently with good quality content."
  ([29:08])

Actionable Takeaways for VOpreneurs®

• Aim for 2–5 LinkedIn posts a week. If you can, do more.
• Diversify your content: Favor carousel posts and native videos. Prioritize personal images over generic graphics.
• Share personal stories and simple, everyday lessons or tools you use—these resonate and build trust.
• Review your analytics monthly—double down on what’s working.
• Avoid (or limit) posts with outbound links.
• Send new connection requests regularly to expand your network alongside your presence.

Useful Resources Mentioned

• Buffer Study: Link in the episode show notes
• Vopreneur Content Compass: veopreneur.com (for deeper content strategies)
• Making Money with LinkedIn Masterclass: veopreneur.com

With his signature blend of warmth and candor, Marc Scott delivers a deep-dive on LinkedIn posting that is both practical and motivating—making this episode a must-listen (or must-read!) for any voice actor or entrepreneur eager to make LinkedIn a real business asset.