LLM search is only about 1% of the total search market. Google still controls roughly 88%. So why do so many marketer's content strategy sound like it was written by someone in a panic about AI overviews?

This week we're resurfacing a conversation with Grace Sharkey of Orderful to reset what SEO actually looks like for logistics in 2026, with a new intro reacting to Google's recent guidance on what does and does not matter.

Included in this conversation is a fresh take on what Google just clarified, including what they're saying about llms.txt files, FAQ pages, and schema. Then we roll into the conversation where Grace asks the questions and Blythe walks through Google Search Console, long-tail keywords, the FAQ-page rebuild, and why your recorded sales calls are the most underused content gold mine in your stack.

In this episode:

Why Google Search Console beats Ahrefs and SEMrush for figuring out what to fix first
How to sort your queries for the fastest click-through-rate wins
The long-tail paragraph queries LLMs are actually answering
Why the FAQ page is the easiest piece of SEO work you can ship this quarter
What Google just said about llms.txt files (spoiler: you do not need one)
How to turn recorded sales and onboarding calls into a content engine
Why YouTube case studies beat gated PDF whitepapers for shippers
The "how did you hear about us" form field every high-intent page should have

Links and resources:

Grace Sharkey on LinkedIn: https://www.linkedin.com/in/grace-sharkey-31940765/
Orderful: https://www.orderful.com
Google Search Console: https://search.google.com/search-console
Adam Robinson's Air Cover newsletter on LinkedIn: https://www.linkedin.com/newsletters/air-cover-7450924377958912000/
SEO expert Gaetanao DiNardi: https://www.linkedin.com/feed/update/urn:li:activity:7368964829673390084/

More logistics marketing and sales content over on Everything is Logistics

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