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Is your Google Business Profile actually generating qualified local leads, or is it simply sitting online incomplete and underused? Get free resources

In this episode, Scott Andreasen breaks down how excavation and septic contractors can optimize their Google Business Profile to improve visibility in Google Search and Maps, generate more qualified calls, and turn local searches into booked jobs.

You will learn how to:

Select the right categories, services, and service areas
Improve your chances of appearing in the Google Maps 3-pack
Build a consistent customer review system
Use job-site photos to create trust and increase engagement
Publish Google Posts that support your most profitable services
Avoid common mistakes that can hurt your local rankings
Track calls, activity, and results from your profile

This episode is designed specifically for excavation, septic, drainage, and site-preparation contractors who want a practical plan for getting more value from one of their most important local marketing assets.